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EP 81: Brand positioning and becoming a category king with Christopher Lochhead
Christopher Lochhead is co-author of Harper Collins' instant classic "Play Bigger" and host of the Legends and Losers podcast. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur and category designer. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. He can recite much of The Big Lebowski but can't remember his wife's phone number. He's a proud advisor to nonprofit 1 Life Fully Lived, an ass-kicking public speaker, and surf / ski bum living happily ever after in Santa Cruz California with a wonderful…
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