The Capital S Story: Why Storytelling Matters in Business, PR & Marketing with Paul Furiga
What if marketing—something so many of us resist—isn't really about selling at all, but about helping people recognize themselves in a story that speaks to their hopes, to their fears, and to their longings?Today, we're talking about Story—story with a capital "S." Not simply storytelling as a communication skill, but Story as the invisible thread that shapes our identities, our relationships, our businesses, and the way we move through the world.We are #LiveInTheHive with Paul Furiga, founder of Capital S Story. For decades, Paul has helped leaders, organizations, and entrepreneurs discover…
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