Why Good Intentions Never Insulate the Attic
I have a customer who has been telling me for four years that he is going to insulate his attic. The materials are on his garage floor. Two pallets of R-49 batt, a roll of vapor barrier, a box of staples, safety glasses still in the plastic. Bought in March of 2022. Every maintenance visit he points at the pallets and says, that is the project for this fall. It is never that fall.He is a smart, organized engineer who runs a team at a plant outside Edmond. He is not bad at his job. He is bad at this project specifically. There is a name for it. Peter Gollwitzer studied the gap between what…
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