Episode 166: How a traffic system will help your agency grow with Drew McLellan

Build a Better Agency Podcast · Dec 10, 2018 · 1m

Back in my early days of agency life, there was a production or traffic manager in every agency. Their job was to make sure all of the work was in the pipeline and delivered on time and on budget. Somewhere along the way, as agencies streamlined, that position went away. But now it's back. And it's making a huge difference in agencies client retention and profitability. Back then, the production manager was a combination of what we might think of today as a traffic manager and somebody who negotiated with all the outside vendors like printers or other suppliers providing a service to the…