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Ep 152: On Selling Premium Services
The experience of the seller when selling low-priced services may be different from their experience when selling high-priced services.
But from the buyer’s perspective, it requires the same thing: Trust.
This is why the Lead Product is the best first step to let the buyer experience your authority, process and solution to their problem. When the Lead Product experience is done right, you’ll be able to guide them to see that you’re the person they’d want to hire.
Today, I want to talk about what it takes to convert your Lead Product clients to your premium-priced service. And not just saying…
The skinny
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