How Loyalty Programs Manipulate Consumers and Steal Personal Data
From hotels to fast food restaurants, more companies are luring consumers to sign up for loyalty programs in exchange for points, discounts and other deals. But according to two former FTC officials, loyalty programs have devolved into “data-harvesting machines” that track what we buy and even how much we’re willing to pay. And the financial benefits tend to fall far short of the initial promise. We talk to Sam A.A. Levine and Stephanie Nguyen about how loyalty programs exploit consumers, how California is fighting back and how we can stay alert to the pitfalls. Their recent paper is called…
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