Michigan Business Beat | Michael Koory, GUIDE Selling System – Fixing Broken Sales & Trust Gaps

Michigan Business Network · Oct 11, 2025 · 6m

Originally uploaded September 25th, reloaded October 11th. Jefrey Mosher welcomed Michael Koory, Founder | CEO Growth Advisor | Fly Fishing Buff, Fixing Broken Sales & Untangling Revenue Knots | Creator of the GUIDE Selling System™, Grand Rapids metro. Jeffrey had several questions for Michael in this conversation: “Why do you think salespeople need to change their approach? “How do I know if my team is truly understanding customers’ growth barriers versus just qualifying them?” “Where in my sales process are we unintentionally teaching our customers that we’re just another vendor?” “If I…