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017-Working with Creatives

Creative projects can be very fulfilling and provide tremendous value to any organization. But, they can also be very susceptible to scope creep. For those of us used to dealing in data-driven GANTT charts and Risk reports, how can we effectively approach a project with creative deliverables? Especially if we are not sure what those deliverables are supposed to look like? And how do we get objective results when it depends on subjective feedback? Today's guest, Shawn Hardy, will walk us through his process for approaching a project as a creative, and help us understand how to succeed in a…

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