Andrew Simon, "Media of the Masses: Cassette Culture in Modern Egypt" (Stanford UP, 2022)

New Books in Technology · Jun 16, 2022 · 1h 12m

Media of the Masses: Cassette Culture in Modern Egypt (Stanford UP, 2022) investigates the social life of an everyday technology—the cassette tape—to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader…