Latest / The Steve Harvey Morning Show / Rushion Interviews Therapist Turned Heart Healthy Food Preneur, Itiona Scott, talks creating Essie Marie, the healthy delicious salad dressing!

Transcript

Rushion Interviews Therapist Turned Heart Healthy Food Preneur, Itiona Scott, talks creating Essie Marie, the healthy delicious salad dressing! · The Steve Harvey Morning Show

0:00
Speaker 1: My guests on Money Making Conversations Masterclass feature Guess is
0:04
Speaker 1: today as a therapist turned heart healthy food entrepreneur. Shown
0:08
Speaker 1: Your Scott. We're shouting the spotlight on her Stmrie salad
0:12
Speaker 1: dressing companies so others can learn more about her heart
0:15
Speaker 1: healthy and delicious products handcrafted from her very own kitchen
0:19
Speaker 1: that is saving lives. She's based in Chicago. Their products
0:23
Speaker 1: are vegan healthy, heart healthy, low sodium, dairy free, gluten free,
0:28
Speaker 1: and delicious Dressing, marinades and sauces are shown. Your God
0:32
Speaker 1: never intended to make history by creating something to help
0:35
Speaker 1: people suffer from suffering from such a preventable disease. Heart
0:40
Speaker 1: disease is affecting black people and women by astounding numbers.
0:44
Speaker 1: Please welcome to Money Making Conversations Masterclass are shown Your Scott.
0:48
Speaker 1: How you know what, Miss Scott, I'm great, Thank you,
0:51
Speaker 1: Thank you for having me hin Well, let me just
0:53
Speaker 1: because we're talking about heart disease. I remember you know
0:57
Speaker 1: that it's a silent killer. There always say heart disease facts. Everybody.
1:02
Speaker 1: You know, I'm not trying to turn this into a
1:04
Speaker 1: dog show because I want to talk about, you know,
1:06
Speaker 1: her salad dressing and she's an entrepreneur and how she's
1:10
Speaker 1: she's trying to grow her brand, and she and her
1:12
Speaker 1: brand is tied to salad dressing, but she's figured out
1:15
Speaker 1: a way to not only serve a great product, but
1:17
Speaker 1: also serve a great product, and how that can also
1:19
Speaker 1: help you live longer. Heart disease, here's a fact, is
1:24
Speaker 1: the leading cause of death for men, women, and people
1:27
Speaker 1: of most racial and ethnic groups in the United States.
1:31
Speaker 1: One person dies every thirty six seconds in the United
1:35
Speaker 1: States from cardiovascular disease, about a hundred and about six
1:40
Speaker 1: hundred and fifty nine thousand. Let's get that democratic About
1:43
Speaker 1: six hundred and people in the United States die from
1:47
Speaker 1: heart disease each year. That's one and mber four deaths.
1:52
Speaker 1: I'm making this statement. Was something personal motivated you that
1:56
Speaker 1: motivated you to create this line of salad dressing? Yes, absolutely,
2:03
Speaker 1: losing my mom when I was fifteen and feeling helpless.
2:07
Speaker 1: I felt helpless in that moment um. You know, she
2:10
Speaker 1: complained she was normal that day, totally normal, normal activity,
2:14
Speaker 1: cooking during the usual household chores, and that evening she
2:18
Speaker 1: was just like, I need some air. She didn't know
2:20
Speaker 1: what it was, but she couldn't breathe and then all
2:22
Speaker 1: of a sudden she collapsed and said, you know, the
2:26
Speaker 1: last thing she said would make something of yourself. And
2:29
Speaker 1: that was the last time I saw her and heard
2:31
Speaker 1: from her. So yeah, now that that impacted me and
2:35
Speaker 1: a it was a negative thing that impacted me in
2:38
Speaker 1: a positive way, right because you didn't know and and
2:42
Speaker 1: when did you find out what you know, the exact
2:46
Speaker 1: reason for her death? And how did that affect you?
2:49
Speaker 1: Because you had to It was an educational period you
2:51
Speaker 1: had to go through to know it wasn't your fault.
2:54
Speaker 1: It was something that you know, somebody, some people said
2:57
Speaker 1: the word God's will or her time and all. You know,
3:00
Speaker 1: there's a lot of cliches come out when people die unexpectedly.
3:03
Speaker 1: And so how did that whole period of a guilt, frustration,
3:08
Speaker 1: sadness um manifests itself until you being an entrepreneur who
3:13
Speaker 1: has an award winning salad dressing right now and Marinate talks, Well,
3:17
Speaker 1: it really it changed me. You know, the sudden impact
3:21
Speaker 1: of losing her changed me. You know, it was eye
3:23
Speaker 1: opening and it was just something that made me realize, like, wow,
3:27
Speaker 1: there's something you know that I need to do. You know,
3:30
Speaker 1: I need to make something of myself number one. That's
3:32
Speaker 1: what she said. So at that moment, I took nothing
3:34
Speaker 1: for granted, like everything was intentional, even finishing high school
3:40
Speaker 1: in three years. Games were over and so, you know,
3:43
Speaker 1: being helpless in that moment, I felt like I needed
3:45
Speaker 1: to be in healthcare. So I looked into becoming a nurse.
3:49
Speaker 1: That wasn't it, And so I found therapy and that's
3:53
Speaker 1: that's where I found my need to help other people.
3:56
Speaker 1: I love. I love what nursing? Wasn't it a nurse
4:00
Speaker 1: that wasn't Why? Why? Why? Why not nursing? You know,
4:04
Speaker 1: because you said it's so quick. That wasn't nursing. It's
4:09
Speaker 1: not as easy as it looks. You know. Well, you
4:13
Speaker 1: know a lot of people say, you know, like I
4:15
Speaker 1: I would love to be a doctor, but I'm not
4:18
Speaker 1: the person you won't cut, know you okay, because I
4:22
Speaker 1: just don't have that. You know. It's it's like it's
4:24
Speaker 1: it's a it's a couple of things I could not
4:26
Speaker 1: do in life, but you know I probably I would
4:28
Speaker 1: want to do it. One it's being a pilot. You
4:30
Speaker 1: don't want me landing your planes. It's something about coming
4:34
Speaker 1: in and holding it steady. And a surgeon. You know,
4:38
Speaker 1: I could probably we did this, but I'm sure, just
4:40
Speaker 1: sure a couple of cavities would run me off, you know.
4:44
Speaker 1: Oh yeah, it's pretty So you went into therapy. When
4:48
Speaker 1: you say therapy, that has a broad meaning there. What
4:51
Speaker 1: what type of therapy did you go into? I went
4:54
Speaker 1: into with the you know, physical occupational therapy license occupational
4:59
Speaker 1: therapist and um so I'm very creative in that aspect.
5:04
Speaker 1: That's why I am an entrepreneur. But I love to
5:05
Speaker 1: help people too, so that fit right into what I
5:08
Speaker 1: needed to do, you know, because occupational therapy is usually
5:12
Speaker 1: a creativity to help people with deficits, you know what
5:15
Speaker 1: I'm saying. Rather it's mental, rather, it's physical, Rather it's
5:20
Speaker 1: you know, anything you can really help the kids with
5:23
Speaker 1: autism and special needs. It's so many different aspects that
5:27
Speaker 1: occupational therapy working. So yes, I found my love there.
5:31
Speaker 1: You know, my my mother, my mother in law and
5:34
Speaker 1: sister law are registered nurses and they used to always
5:36
Speaker 1: complain about their jobs, right and well, you know, an
5:40
Speaker 1: interesting thing about it is that when I hear this
5:43
Speaker 1: conversation that you're given and thank you for calling on
5:45
Speaker 1: the show, money making conversation is that. You know, when
5:50
Speaker 1: you start talking about salad dressing and you hear the
5:52
Speaker 1: word because everybody wants your salad dressing to be great
5:55
Speaker 1: and good, and we don't talk about them any because
5:57
Speaker 1: I don't want to cross into this break because I
5:59
Speaker 1: want to talk about how you got on the shelves
6:01
Speaker 1: and how this whole product. But when you're talking about words,
6:03
Speaker 1: these are the words that run people away when they
6:05
Speaker 1: hear them that in their mind, it doesn't taste good
6:08
Speaker 1: because we're so mentally I'm talking about the racial African
6:13
Speaker 1: American community, especially, they're hear words like vegan, dairy free,
6:19
Speaker 1: low sodium, gluten free. That's not gonna taste good. You
6:25
Speaker 1: know that? Am I telling the truth? I promise you
6:29
Speaker 1: you are low sodium black people hanging up on you.
6:33
Speaker 1: I'm telling you right now. So we gots to have
6:36
Speaker 1: our salt. Okay, we got to have our salt. True
6:41
Speaker 1: Now that Scott so So tell everybody why too much
6:45
Speaker 1: salt is bad for you. Though supermuch salt is bad
6:49
Speaker 1: for you. For one, it swells you up inside, it
6:52
Speaker 1: increases I'm sorry, Noah, no Noah, I'm sorry, guys. No
6:58
Speaker 1: one want to talk. Okay, it increases your volumes in
7:02
Speaker 1: your blood vessel, and the health which decreases the amount
7:05
Speaker 1: of your blood flow, you know, which increases your blood pressure.
7:08
Speaker 1: So that's that's, that's and that's where the silent killer
7:12
Speaker 1: comes in, right that we're talking about, you know, because
7:14
Speaker 1: you hear these statements all the time. He was he
7:17
Speaker 1: looked so healthy to me. He was just if you
7:20
Speaker 1: were laughing. And unfortunately, when you reminisced back to your
7:24
Speaker 1: mom's death, she was doing everyday towards she was just
7:27
Speaker 1: living life and then she said I can't breathe, I
7:30
Speaker 1: need to get some air, and she passed away. So
7:33
Speaker 1: so we can walk through life feeling good and ignore
7:37
Speaker 1: signs yep, yep. It's typically it's really like a gentle
7:43
Speaker 1: swelling that you don't really recognize, you know, and so
7:47
Speaker 1: they say, oh, you have five bloo presure you like
7:49
Speaker 1: I do. You know, you don't really feel it. It's
7:52
Speaker 1: a it's an internal gentle swelling that's coming from that sodium,
7:56
Speaker 1: you know what I'm saying. So you want to keep
7:58
Speaker 1: that sodium low. You want to also continue to keep
8:01
Speaker 1: moving because that helps to you know, it helps to
8:05
Speaker 1: provide the vasil dilation at those days said a big
8:09
Speaker 1: word there. We're gonna go to break here and come
8:11
Speaker 1: back dilation. You know, I don't want to lose all
8:13
Speaker 1: your your listeners with these de turn I'm trying to
8:16
Speaker 1: keep you around this guy. We'll be right back with
8:19
Speaker 1: more money Making Conversations Masterclass with Rushan McDonald's. Can I
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Speaker 1: Now let's return to Money Making Conversations Masterclass with Rashan McDonald.
9:29
Speaker 1: You know, I don't want to shy away from the
9:31
Speaker 1: reality of the The food is a good product. It's
9:35
Speaker 1: it's very popular, it's being sold online. But we have
9:38
Speaker 1: to say why it's also valuable to you as a
9:42
Speaker 1: health product. You know, like you know people recommend you know,
9:45
Speaker 1: they say take an asp room day keeping. You know
9:47
Speaker 1: people say that, and you know I always keep a
9:49
Speaker 1: cough drop in my my cabinet at home. With my
9:53
Speaker 1: throat feels a little sore, I pop a cough drop
9:55
Speaker 1: in a minute. I always tell people I'm not gonna
9:57
Speaker 1: wait till I get sick. If I feel kind of
9:59
Speaker 1: like it's coming, I call that prevented. And so I
10:02
Speaker 1: look at what you when I want to reading about
10:04
Speaker 1: your product. When I hear these terms about you know,
10:07
Speaker 1: this is something that you didn't You create it, but
10:09
Speaker 1: you didn't intend to fully understand the impact it will
10:12
Speaker 1: have on people. I'm sure you're getting a lot of
10:14
Speaker 1: testimonials about how how the food your salary dresser is
10:18
Speaker 1: impacting people's lives. Let's talk about that. Absolutely. Yes, I
10:23
Speaker 1: get pictures from customers all the time, and then you know,
10:26
Speaker 1: it's just, um, it's inspiring. Its actually what keeps me going,
10:31
Speaker 1: you know, for people to, um give me the feedback
10:33
Speaker 1: of why they like it, how they like it, and
10:35
Speaker 1: how they're using it and how it's benefiting them. Um.
10:38
Speaker 1: So that's it lets me know that the whole purpose
10:41
Speaker 1: is being you know, it's being you know, created here
10:45
Speaker 1: because um that I created it for people, not really
10:47
Speaker 1: for myself. I do use the product and I love it,
10:50
Speaker 1: but I really created it for others to benefit off
10:53
Speaker 1: of it. And like when my mom passed, I didn't
10:55
Speaker 1: know that it was the number one killer. Like that's
10:57
Speaker 1: it's not talked about enough. You know, Um, it's the
11:01
Speaker 1: number one killer even despite COVID, it's still the number
11:04
Speaker 1: one killer. Every year, they're like so many new diagnosis
11:09
Speaker 1: one point five million new diagnosis is the cardiovascular disease
11:13
Speaker 1: related elements. That's that's that's crazy, and a lot of
11:17
Speaker 1: it is because of lack of education. People don't realize
11:20
Speaker 1: that they can have good food that tastes delicious without
11:24
Speaker 1: all that junk in there. You know, Um, we have
11:27
Speaker 1: a lot of products on the shelf that are seal
11:29
Speaker 1: addressed in the merinated, are loaded, and chemicals loaded. Stuff
11:32
Speaker 1: that shocked me that I didn't even know when I
11:34
Speaker 1: started the product that that stuff was in there, like
11:37
Speaker 1: stuff you can pronounce stuff They using grass fertilizer. But
11:40
Speaker 1: yet we wonder why all the dialysis centers are popping
11:43
Speaker 1: up in our community. Why is that no one's really
11:46
Speaker 1: talking about what we need to have in our diets
11:48
Speaker 1: each and every day to stay healthy. You know, what
11:51
Speaker 1: we need to be eating each and every day to
11:54
Speaker 1: keep our board pressure and tach. I'm one of those
11:58
Speaker 1: bad people. I'm not gonna I I you can lie
12:02
Speaker 1: me up. I'm not gonna I'm not gonna sit on
12:04
Speaker 1: this show like I'm a saint. Now you know, I
12:07
Speaker 1: gotta admit I'm one of those people that eating that.
12:11
Speaker 1: Like you said, some ingredients you can't evennounce the words.
12:13
Speaker 1: That's me. I look at I've never I would tell
12:18
Speaker 1: you this be God. I've never looked at the ball
12:20
Speaker 1: picking the bottler, looked at the back, I looked the front.
12:23
Speaker 1: If the color is right, I said, it's been a grid.
12:25
Speaker 1: I shaked it. I shake the salad dressing and go.
12:29
Speaker 1: It moves in the bottle pretty good. Or I heard
12:31
Speaker 1: that name or that brand, I'm I'm it's it's in
12:34
Speaker 1: my it's in my basket. I've never turned to the
12:36
Speaker 1: rounding with okay to it. I totally get it. And
12:42
Speaker 1: you know what, and it's okay because that's what most
12:45
Speaker 1: people are doing. And that's why that's why you're on
12:49
Speaker 1: Money Making Conversation Masterclass. That's that's gonna tell the truth.
12:52
Speaker 1: I have to bring up somebody who can slap me
12:55
Speaker 1: in my forehead and said, stopped. I'm here to stop
12:59
Speaker 1: the madness. Now, how did you create this product? Let's
13:02
Speaker 1: let's talk about the journey. Let's talk about the dream.
13:04
Speaker 1: We talked about the sadness, you talked about the inspiration.
13:07
Speaker 1: How did you create this product? And who helped you?
13:11
Speaker 1: You know, I know, you know we all started all
13:13
Speaker 1: in vinegar based on different things. That the vinegrad is
13:16
Speaker 1: like the number one if you don't how to make
13:18
Speaker 1: it a salary dressing, all in vinegrad exactly that's it. Yeah,
13:23
Speaker 1: but my mom, my mom was a young lady and
13:25
Speaker 1: had a huge family. I come from a big family.
13:27
Speaker 1: To him one of fourteen, I'm actually done the thirteen
13:29
Speaker 1: of fourteen from the same my dad. So my mom
13:32
Speaker 1: cooked every day every day. She made these healthy. They
13:35
Speaker 1: weren't healthy home cooked meals that were delicious, so her
13:38
Speaker 1: products or I would take them to work, like the salads.
13:41
Speaker 1: I would take them to work, and the co workers
13:43
Speaker 1: love product. Like I was a salad girl. Like I
13:46
Speaker 1: had to bring that to every function we had. They
13:50
Speaker 1: wouldn't let me leave. Was like I heard stuff over like,
13:53
Speaker 1: don't letter leave until we get the recipes something pretty
13:56
Speaker 1: much my mom recipes. I just made them hard healthy
13:59
Speaker 1: recipe from the home cooked meals that we would have
14:01
Speaker 1: every day. I made them hard healthy and made them,
14:04
Speaker 1: you know, delicious. You know, I wanted them to still
14:08
Speaker 1: taste good, because no one wants to eat a healthy
14:10
Speaker 1: product that doesn't taste good consistently, you know, absolutely after that.
14:14
Speaker 1: That's why I mentioned that because of the fact that
14:17
Speaker 1: we tend to run, and we I include we meeting
14:21
Speaker 1: Rashwan McDonald tend to run for things that we feel
14:25
Speaker 1: doesn't taste right or not, doesn't taste, It doesn't have
14:30
Speaker 1: a taste. We grew up, we grew up to know
14:32
Speaker 1: or we're used to eating, and we rejected immediately, don't
14:36
Speaker 1: even give it a shot. So so, but you have
14:38
Speaker 1: a brand, you know, how did you start mixing the
14:41
Speaker 1: right ingredients? I guess I want to know you know
14:43
Speaker 1: because you I'm assuming you started in your home kitchen. Correct, Yes, well,
14:48
Speaker 1: the product, the recipes are my mom's. I just made
14:51
Speaker 1: them hard healthy which okay, I took the bad stuff
14:55
Speaker 1: out and put good stuff in. Okay, let me ask
14:57
Speaker 1: you this what what what would you can say or
15:00
Speaker 1: the bad stuff you took out? And I'm not saying
15:03
Speaker 1: it bad in a bad way. You just we're trying
15:05
Speaker 1: to turn a meal that's really good into a healthy product,
15:10
Speaker 1: right absolutely? Ye? Okay, So we know low sodium, it
15:14
Speaker 1: probably had salt, and you turn that into what type
15:16
Speaker 1: of salt would you have used with this coach your
15:18
Speaker 1: salt or what do you do? You mineralized mineralized pin
15:22
Speaker 1: Himalayan sea salt, which is beneficial to the body. It's
15:25
Speaker 1: not going to cause you. That's not more, that's not
15:27
Speaker 1: more than. That's not more. You know, you know I
15:32
Speaker 1: grew up on that little that little blue blue salt
15:35
Speaker 1: By right right, that's me that's met you lost him, Alan.
15:48
Speaker 1: I'm gonna just say right now, you lost him. Alan.
15:57
Speaker 1: I love it. I love it, but lord no, I
16:00
Speaker 1: needs to be this is something that that needs to
16:02
Speaker 1: be on my table because of the fact that you're
16:04
Speaker 1: telling me Richard, your over sixty. You should look at
16:08
Speaker 1: your died differently. Okay, just because you get up and
16:11
Speaker 1: you you think you're looking fine in the mirror when
16:14
Speaker 1: you when you're looking when you're leaving the house. So
16:18
Speaker 1: your your blood pressure, which I do, go to the
16:19
Speaker 1: doctor twice a year. I do that. You know. You know,
16:22
Speaker 1: as you get older, you know you want to be
16:24
Speaker 1: you know, you start thinking about being God as you
16:27
Speaker 1: get older. Have on Let's see how I hold off this.
16:30
Speaker 1: It's just neat and so true. Yeah, that's the yeah,
16:38
Speaker 1: I mean, yeah, we do it. Sometimes has to say Okay,
16:41
Speaker 1: I gotta do better. You know, I gotta do that.
16:43
Speaker 1: And I'm not saying to say you don't have what
16:45
Speaker 1: you like every now and then, but on that normal, consistent,
16:48
Speaker 1: everyday basis, we gotta we gotta really start putting some
16:51
Speaker 1: you know, we gotta start like really being involved with
16:54
Speaker 1: what's going on and going into our bodies, you know
16:56
Speaker 1: what I'm saying. Now, you also have a marinade. You
16:59
Speaker 1: have a salad dressing, and because I did, you know,
17:02
Speaker 1: I looked up because I knew it was coming to
17:05
Speaker 1: the show that I looked up some things you do.
17:07
Speaker 1: So these salad dressing is also can be put on
17:10
Speaker 1: sandwichou used as a sandwich spread as well. Correct. Yes,
17:14
Speaker 1: it's like you know, people have sent me recipes with
17:17
Speaker 1: all kinds of stuff they've done with them, but they
17:19
Speaker 1: are dressings and marinade, like you can marinage your salmon,
17:23
Speaker 1: your shrimp, your chicken in them, and I mean just
17:26
Speaker 1: delicious and still add any additional like onion powder, garlic powder,
17:30
Speaker 1: if that's what you want, but it just really changes
17:32
Speaker 1: the flavor and makes it something delicious. And more importantly,
17:35
Speaker 1: when you're using ours, it doesn't have all those chemicals
17:37
Speaker 1: in it because see a lot of those chemicals and
17:39
Speaker 1: stuff they're using grass fertilizer stuff like that, Like why
17:43
Speaker 1: is that even in food? You know? So that's one
17:46
Speaker 1: main important thing that you know, you don't want to
17:48
Speaker 1: just be pouring stuff on the you gonna make this
17:50
Speaker 1: beautiful salad. Now you've got all this stuff out of
17:53
Speaker 1: this dressing bottles? Like, what are you doing? You know?
17:56
Speaker 1: And uh, I'm not saying don't have ranch every now
17:59
Speaker 1: and then. Okay, well I'm gonna tell you something. I'm
18:02
Speaker 1: gonna tell you something. If you lived as long as
18:05
Speaker 1: I've had lived, then you've had ranch too much. Okay,
18:08
Speaker 1: let drink ranching. Just it's you rouched you, you ranched out. Okay,
18:13
Speaker 1: it's time to look at it, look at your life.
18:15
Speaker 1: And you're eating habits from a different way. And that's
18:18
Speaker 1: what this episode is about. This reason I brought you
18:20
Speaker 1: on the show because I'm talking about being an entrepreneur.
18:23
Speaker 1: I'm talking about planning your life, but we're planning your
18:26
Speaker 1: life is also how you eat, and how you eat
18:30
Speaker 1: determined when you can have a good day. You know.
18:33
Speaker 1: We're just coming out of COVID. We saw that COVID
18:35
Speaker 1: impacted the minority community more than any other community. And
18:39
Speaker 1: what was it tied to high blood pressure, overweight, you know,
18:45
Speaker 1: poor eating habits, and so we were attacked the first
18:49
Speaker 1: by COVID and so and so I feel it's it's
18:53
Speaker 1: fortunate that now you've made something available that doesn't doesn't
18:58
Speaker 1: doesn't attack our path. I like to say, oh, this
19:01
Speaker 1: is not good, but this is something that people are
19:03
Speaker 1: now finding value, not only in a good food that
19:07
Speaker 1: you've created, a good salad dresser meritage that you've created,
19:11
Speaker 1: but something they can enjoy. Talk about that absolutely. I
19:15
Speaker 1: I can't like people don't want to leave the house,
19:18
Speaker 1: Like when I would make it at home for family
19:20
Speaker 1: functions and they're like, I know you got that salad
19:23
Speaker 1: that's apple peacon salad to day, you know, and you
19:28
Speaker 1: can switch it up. You know, different recipes are on
19:30
Speaker 1: our west side at s maries dot com, so you
19:33
Speaker 1: can you can get those recipes and switch them up
19:35
Speaker 1: any kind of way you like. But people literally like,
19:38
Speaker 1: I know you made my salad, right, I know that
19:44
Speaker 1: salid lady, I don't know. Oh, Ye're so enjoyable the interview.
19:50
Speaker 1: You know, I love the salad dupen making Rashaun, Oh
19:53
Speaker 1: my god, you've been cutting up well, I've been ranched out.
19:58
Speaker 1: I was just time for me to change eating habit.
20:00
Speaker 1: We're gonna be back for more. We're gonna talk about
20:02
Speaker 1: the different dressings that you've made. Uh, your product line,
20:06
Speaker 1: I should say, but also just talk about how did
20:09
Speaker 1: you manage to get in stores and how people started
20:11
Speaker 1: discovering your product on the shelves, because that's the exciting part.
20:15
Speaker 1: Because we all have dreams. But when people started seeing
20:18
Speaker 1: your dream and started championing your dream, that's a different
20:22
Speaker 1: that's a different hide. We'll be right back with more
20:24
Speaker 1: Money Making Conversations Masterclass with Rushan McDonald. Now, let's return
20:32
Speaker 1: to Money Making Conversations Masterclass with Rashan McDonald. But it
20:37
Speaker 1: started somewhere, miss God. In regards to the recipes with
20:42
Speaker 1: the foundation, you changed them up. I took some of
20:45
Speaker 1: the lot as you say, the word bad things out
20:47
Speaker 1: of the recipe and made them health conscious. Just use
20:50
Speaker 1: the word health conscious into the recipe. Now you okay,
20:55
Speaker 1: it had what was that transition step to put it
20:58
Speaker 1: in a bottle and it then take get to a
21:00
Speaker 1: store and then they put it on the shelf. Talk
21:02
Speaker 1: about that right absolutely. So you know you have the recipe.
21:07
Speaker 1: We all have recipes, right, So you just create the
21:10
Speaker 1: recipe and then once you create the recipe, packaging is
21:14
Speaker 1: so important, you know, um, making sure whatever it is
21:17
Speaker 1: you're selling, if it's some bakery, if it's if it's uh,
21:21
Speaker 1: potato chips. If it's stuff that goes and bottles, you
21:24
Speaker 1: want to make sure that you have it up to
21:27
Speaker 1: whatever it is your competition is, you know, um, you know,
21:31
Speaker 1: So did you go in the store looking at your
21:33
Speaker 1: competition looking at their packaging? What were your idea to say? Okay,
21:38
Speaker 1: because I'm telling you. In the salad dressing world, it's
21:42
Speaker 1: it's it's a lot. Believe me. I go down that.
21:46
Speaker 1: Like I said, I just look at the bottle that
21:48
Speaker 1: has the nice color on it or familiar brand name,
21:51
Speaker 1: and then I pick it up and I'm good. I
21:54
Speaker 1: cannot tell you why I bought it other than the
21:57
Speaker 1: fact that name sounds familiar. I think I've had that before, okay,
22:03
Speaker 1: and then I get them out not that and based
22:06
Speaker 1: on memory. So you're battling, you know, people who are
22:10
Speaker 1: tied to tradition, people are tied to not wanting to change.
22:15
Speaker 1: And also people don't experiment that much in the saladdressing lane,
22:20
Speaker 1: so do they speak to what they know and that's it,
22:23
Speaker 1: you know, And so going the brand, Yeah, it's it's
22:27
Speaker 1: you got to really be involved intuitively, like you have
22:32
Speaker 1: to do it on purpose. Like people they're so used
22:35
Speaker 1: to their brand that they've been buying for years. When
22:37
Speaker 1: they come in the store, they's so they're just focused
22:40
Speaker 1: on getting what's on that list. You know, you have
22:42
Speaker 1: to creative ways to introduce them to your flavors. You
22:46
Speaker 1: know during the store Proskay cool, let's let's stop right there.
22:48
Speaker 1: When you say creative ways to introduce them to your flavors,
22:51
Speaker 1: how did you do that? Um? We do a lot
22:54
Speaker 1: of store promos. In store promos, um, you know, we
22:59
Speaker 1: go out to community events. My passion is talking to
23:02
Speaker 1: people in the community because I like to educate with
23:04
Speaker 1: this product. Because that's why I was creating a memory
23:06
Speaker 1: of my mom who died of heart disease, se Marie
23:09
Speaker 1: with my mom. So this product was created with a
23:11
Speaker 1: purpose to educate the communities about heart disease and UM
23:17
Speaker 1: alternatives delicious alternatives, right and what you're what we're used to?
23:23
Speaker 1: Like you said, Rishon, Yeah, no, no, no, let's let's
23:26
Speaker 1: slow everything down here. Okay, who did you tell this
23:31
Speaker 1: idea to just say, you know something, I think I
23:34
Speaker 1: can get into sally dressing business? And did they say
23:38
Speaker 1: go forward? And they went, girl? You crazy? What? What? What? What? What? What? Statement?
23:43
Speaker 1: Did you get at the box. Well, well, people, they
23:47
Speaker 1: harassed me for it. So I told my husband, I said,
23:50
Speaker 1: I need to do something meaningful with this. I need
23:52
Speaker 1: to do something meaningful with this. And you know, he
23:55
Speaker 1: knows I'm an entrepreneur of my heart, like I've done
23:57
Speaker 1: lots of stuff in the past, but you understand my
24:00
Speaker 1: passion of losing my mom and stuff like that. So
24:02
Speaker 1: you know, he's like, Okay, well we can just try it,
24:04
Speaker 1: you know. So when he gave me the green light,
24:06
Speaker 1: I said, let me just get the planning. You know,
24:09
Speaker 1: everything starts with the plans. So first and foremost, whatever
24:12
Speaker 1: it is you want to do, you want to write
24:14
Speaker 1: it out right. If you step down, look at your competition,
24:18
Speaker 1: make sure you have it all together, you know, find
24:20
Speaker 1: out the rules and regulations of that product. You know,
24:23
Speaker 1: because everything you may can't just be putting the stores.
24:26
Speaker 1: You know, being in Whole Foods is a big deal
24:28
Speaker 1: for us here. Um, Whole Foods has a whole separate
24:33
Speaker 1: list of standards. Like you, every product that you see
24:36
Speaker 1: and want can't be in Whole Foods. And um, so
24:40
Speaker 1: that landing and is a major you know, it's just
24:43
Speaker 1: like a major accomplishment. So how did you okay, because
24:47
Speaker 1: you know, I don't want to miss these steps because
24:49
Speaker 1: you know you we know it's major. You're an African
24:52
Speaker 1: American female. You know you're a therapist. You know you're
24:54
Speaker 1: not a you know you're not trained in and making
24:58
Speaker 1: salad dresses checking for a living. You didn't get a
25:00
Speaker 1: recommendation letter from a competitor that makes sally dressing. I
25:05
Speaker 1: got this sally dressing. Did you do you have to
25:08
Speaker 1: give them a sample to taste or you come in
25:11
Speaker 1: for a tasting session. How does that work? Yep, that's
25:14
Speaker 1: what happened. Hopefuls was opening in Chicago in a local
25:18
Speaker 1: community in Inglewood, and they were looking for entrepreneurs um
25:22
Speaker 1: and so you know, they was like, oh, you don't
25:24
Speaker 1: live in the area. No, you don't fit. So I
25:26
Speaker 1: guess they needed to meet a quota or something. I
25:28
Speaker 1: was like, I was like, okay, God, if that's what
25:30
Speaker 1: you want, then I won't be there because they said no,
25:32
Speaker 1: you know. But then they called me back and I
25:34
Speaker 1: was like, this guy, you're funny, Okay, whatever, because I
25:41
Speaker 1: don't live in this zip code. Did you walk out
25:43
Speaker 1: that as a attitude. I was just like I was like, okay, God,
25:47
Speaker 1: that yesterday my time. You know, you did some funny.
25:53
Speaker 1: First of all, I enjoyed this interview. I haven't laughed
25:55
Speaker 1: as much a long time because I could just see
25:58
Speaker 1: you walk out of that mad as heck went home,
26:01
Speaker 1: says some fancy words to your husband about what you
26:03
Speaker 1: thought of old foods. Right, I don't care. I tell
26:07
Speaker 1: you how you love And so they called you back.
26:12
Speaker 1: They called you back, They called me back for a
26:14
Speaker 1: family for a tasting. I went down to the corporate office,
26:17
Speaker 1: because it always starts with the corporate if you want
26:19
Speaker 1: to get your product in doors and what happy how many?
26:22
Speaker 1: How many bottles did you take down there? So a
26:24
Speaker 1: couple of the throw at them. They said, no think
26:28
Speaker 1: I took a ready made salad and I had a
26:30
Speaker 1: couple bottles, you know, all the top ones that people love,
26:33
Speaker 1: and they were just extremely impressed. It was extremely like
26:37
Speaker 1: we we've outsold all their major brands and we're still
26:42
Speaker 1: doing We're still doing that. And you know, being an
26:46
Speaker 1: African American when I've received pushback, major pushback, but I'm
26:49
Speaker 1: gonna I'm just not that I'm not cut from that cloth.
26:52
Speaker 1: That's gonna stop. So I don't care. You could put
26:55
Speaker 1: me on the bottom shove. I'm gonna tell my people
26:57
Speaker 1: where the family yet, I'm gonna just you go just
27:02
Speaker 1: crawling the store. I'm on the bottom self, you see.
27:09
Speaker 1: And so so why you know this is we're having
27:13
Speaker 1: a lot of fun and I'm enjoying this interview with you.
27:16
Speaker 1: The beauty of your story. It starts sad, but wow,
27:22
Speaker 1: it's proven to be a blessing to so many people
27:24
Speaker 1: and and and you know, because like it put you
27:28
Speaker 1: on the bottom shelf and then you start going up
27:29
Speaker 1: chelf shelves. When they came back and told you, you know,
27:33
Speaker 1: people seem to like your se Marie. What what did that?
27:37
Speaker 1: What did they ring to? It's just like, you know,
27:38
Speaker 1: if you were a musical artist, you driving and you
27:41
Speaker 1: hear your song on the radio, I think that'd be
27:43
Speaker 1: comparable to that. When you got that call right from
27:47
Speaker 1: it's crazy like they were like you all sold all
27:50
Speaker 1: the major brands we've had for years and like you know,
27:53
Speaker 1: like the first month and stuff like that. So that
27:56
Speaker 1: was just like mind blowing. I was like, Okay, people
27:58
Speaker 1: like this stuff. They really like this. Okay, So the
28:01
Speaker 1: next step of question, I'm still go, Okay, what what
28:05
Speaker 1: will help you to explain what is stopping you from
28:08
Speaker 1: going across country and leaving the Chicago market because your
28:11
Speaker 1: product is selling the world in the in the regional marketing.
28:15
Speaker 1: What what's the next thing we're looking I'm open to investors,
28:19
Speaker 1: you know, investors to help expand a brand because you know,
28:22
Speaker 1: it's a multibillion dollar industry and I'm the only black
28:27
Speaker 1: girl doing this, and um, people love it. They love it.
28:30
Speaker 1: So it's kind of like I want to give people
28:32
Speaker 1: something that's helping them. You know, it's not just a
28:35
Speaker 1: product that's delicious and taste good. It helps people, you know.
28:39
Speaker 1: Um that's my that's my reason and my wife wanting
28:43
Speaker 1: to do this. You know, because no fifteen year old
28:47
Speaker 1: or anyone younger than me my sister was fourteen, should
28:49
Speaker 1: have to move their best friends to something they didn't
28:52
Speaker 1: even know existed in their parents, you know what I'm saying. So,
28:55
Speaker 1: but you can't, but you can't order and you do
28:58
Speaker 1: ship out of state? Correct? Oh yeah, we shipped nationwide.
29:01
Speaker 1: We've shipped to every state so far. We get repeat
29:05
Speaker 1: orders all the time. We shipp a lot in Atlanta,
29:08
Speaker 1: ship a lot in Texas, California. You know, Tabitha Brown
29:12
Speaker 1: is a big supporter. She comes to Chicago and she
29:14
Speaker 1: looks for us and hops that just really do that
29:18
Speaker 1: blew my mind. It was beautiful. But yeah, so that's
29:23
Speaker 1: it's just been an amazing experience and something. And like
29:26
Speaker 1: it took my husband bout WorldWind. Like you know, he
29:28
Speaker 1: has this whole separate things of what he loved to do,
29:31
Speaker 1: but he didn't expect for it to do what it's
29:32
Speaker 1: doing now. So what's stopping me is mainly, you know,
29:36
Speaker 1: like I said, going into other investing, if I had
29:39
Speaker 1: a great investor, would be great. And you know, because
29:42
Speaker 1: of COVID shut down a lot of UM manufactories and
29:45
Speaker 1: stuff like that, so we have to go out of
29:46
Speaker 1: state to find a better manufacturer. So we're working on
29:50
Speaker 1: all those things. But those are the those are just
29:52
Speaker 1: the only two things. Well, I'm telling you something. Thank
29:55
Speaker 1: you for calling in Moneymenting comes to do master class
29:58
Speaker 1: an amazing product. S Marie's Salad Dressing based out of Chicago.
30:02
Speaker 1: We can go online. Thank you. We're gonna talk soon.
30:05
Speaker 1: First of all, you made my heart, as they say
30:07
Speaker 1: stronger on this interview. I appreciate you. Stay safe, Okay,
30:10
Speaker 1: we talked, so you guys. God bless you, but I
30:13
Speaker 1: think