Episode 123: Versant's Post-Bundle Strategy Takes Shape
Less than a year after Comcast spun out its non-Bravo cable assets into the newly public entity Versant, CEO Mark Lazarus is making his first real moves to define a post-bundle identity — and the early signals include a tee-time golf platform and what appear to be additional consumer-services acquisitions. For agents, showrunners, and content sellers with exposure to Versant's linear networks, the strategic direction Lazarus is telegraphing has direct implications for programming spend and deal longevity. Key Takeaways: Comcast's cable spinoff — everything except Bravo — became the publicly…
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