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Crisis Comms: When PR Becomes a Different Animal
Most people think crisis communications is just high-stakes PR. But as this episode explores, it’s a fundamentally different animal—where timelines compress, legal exposure is real, and every word can be evidence. We break down why specialized firms exist, from the Tylenol playbook to BP’s catastrophic missteps, and what separates exemplary practitioners from competent ones: scenario planning, “stealing thunder,” and the rare ability to translate between lawyer and human in real time. Episode 3416 — myweirdprompts.com/n/3416 (permanent short link: myweirdprompts.com/019973)
The skinny
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