Latest / No BS Mastery Podcast
Ep 282: 2026 Trends: Why “I Need More Leads” Is the Wrong Diagnosis
We all want quality leads in our pipeline.
But these days, a lot of experts tell me they’re having trouble getting leads. The thing is, I don’t think that’s actually their problem. All the visibility in the world won’t help you if your real issue lies somewhere else.
In this episode, I break down one of the biggest (and most expensive) mistakes I see smart, talented experts making: chasing more leads when the real issue is that their message, offer, or positioning just isn’t clear enough to convert the people they’re already talking to.
Tune into this episode to hear:
How lack of specificity…
The skinny
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