Just How Good Are Trader Joe’s Reserve Wines?

The Wine Pair Podcast · Feb 23, 2025 · 50m

You know when they say “you get what you pay for”?!? That seems to fit pretty well with Trader Joe’s Reserve label wines. Look, you’re spending $10, so you probably shouldn’t expect to be wowed. And the wines we tasted met that expectation. However, when a wine is a private label from a store like Trader Joe’s - similar to Costco’s Kirkland brand - we think you should expect to get 2X the value for the price. In the case of Trader Joe’s Reserve wines, we think you kind of just get the value of the price on the bottle, which is disappointing. And, as usual, we don’t pull any punches when it…