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Ben Nichols, Padel 22: Why Padel Is About to Take Over America
Padel has officially overtaken pickleball as America's fastest growing sport. So what is it, why are people so hooked on it, and can it actually break through in the U.S.?On this episode of The Authority Company Podcast, host Joe Pardavila sits down with Ben Nichols, founder and CEO of Padel 22. Ben has spent 20 years in global sports, including Formula 1, anti-doping, and professional tennis. He now helps brands, investors, and clubs grow the business, media, and identity of padel in emerging markets around the world.Ben explains how a sport born in Mexico in 1969 became the second most…
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