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Nicola Mason of Smitten Merino shares how she built a thriving Tasmanian fashion brand from her dining table to $4M revenue & 30 staff, championing local Merino wool, resilience, clever marketing & a family-run success story. (Episode 693 - Nicola Mason)
In this episode of Grow a Small Business, host Troy Trewin interviews Nicola Mason, co-founder of Smitten Merino, shares how she built a thriving Tasmanian fashion brand from her dining table to a $4M business with 30 staff. Using premium Merino wool, they've championed local manufacturing and sustainability, growing through clever strategies like authentic, personal email marketing. Nicola talks about navigating challenges during COVID, balancing rapid growth with family life, and how resilience and creativity turned their dream into a lasting success story. Why would you wait any longer to…
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