SPS 039: 80/20 Book Sales & Marketing with Perry Marshall

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business · Jan 23, 2018 · 58m

In this episode, we are joined by Perry Marshall, a renowned marketing expert and author of the bestselling book "80/20 Sales and Marketing." Perry is widely recognized for his groundbreaking work in web advertising, particularly as the author of the "Ultimate Guide to Google AdWords," which played a pivotal role in shaping the pay-per-click industry. As one of the most sought-after business consultants, Perry has worked across over 300 industries and served as an expert witness for Google AdWords litigation.Perry discusses the transition from self-publishing to traditional publishing…