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Proving Competence to a Skeptical Customer

Format: Pre-call and post-call Runtime: ~8 minutes Source: Psychology , earned trust, competence signaling, and dominance hierarchies (Tooby & Cosmides; Cialdini's authority principle) On the way out. It's been a while since I've had a call where I felt genuinely tested , not in a hostile way, but in the way you feel when someone is actually paying attention and you can tell the difference between a passing grade and a failing one. He's a new customer. Got my name from a neighbor. But on the phone, when I told him what the diagnostic visit would run, he said: I'll pay for the diagnostic if…

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