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Ep. 193. Beyond the Hype: AI in B2B Design at Kaufland
What does AI is actually do for design teams right now – and what's just noise?Markus Gebka, Head of Product Design B2B at Kaufland sat down with Barbara Rybicka from Netguru for a no-fluff conversation about where things really stand.Here's what they discussed:vibe coding is a game changer – prototypes that used to take a full day now take minutes, and they actually workdesign ops is making a comeback – thanks to AI, people are finally seeing why it mattersFigma isn't dead, but its role is shrinking – and fast too!AI won't replace designers – but it will absolutely handle the boring…
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