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SPOS #519 - Invisible Influence With Jonah Berger
Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love everything about the deep dive that a rich and enjoyable business book has to offer. One of the thinkers that never lets me down is Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious - Why Things Catch On and, most recently, Invisible Influence - The Hidden Forces that Shape Behavior. In his new book…
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