Why Customers Push Back on Your Recommendations
A lot of technicians think customer resistance starts at the price. Chris Elmore says it starts much earlier. In this episode, Chris uses a vivid analogy to explain what happens when a technician gives a customer bad news without preparing them first. The result is confusion, defensiveness, and the urge to escape... just like someone reacting to an unexpected explosion. The point is not the drama of the analogy. The point is what surprise does to trust. This conversation breaks down why great technicians still lose customers during the presentation phase, and how to prevent that by setting…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.