Latest / The Steve Harvey Morning Show / Ericka Pittman Full Interview

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Ericka Pittman Full Interview · The Steve Harvey Morning Show

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Speaker 1: Welcome to Money Making Conversation. I am Rashaan McDonald, your host.
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Speaker 1: Each Money Making Conversation talk shows about entrepreneurship and entertainment.
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Speaker 1: I recognized that we all have different definitions of success
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Speaker 1: their very best life. That's all I'm trying to do.
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Speaker 1: provide relatable information to the listener of our career and
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Speaker 1: financial planning, entrepreneurship, motivation, leadership, overcoming the arts, and how
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Speaker 1: to live a balanced life. My guest is a highly
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Speaker 1: sought after brand architect in various industries including music, fashion, wining, spirits, television,
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Speaker 1: and most recently, the Bible water industry. Pittman is a
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Speaker 1: powerful and respective force in the world of marketing. Over
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Speaker 1: the course of two decades, she's held titles as media
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Speaker 1: companies such as Time Inc. And Via Media Group. She
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Speaker 1: is currently the CMO of Viola Brand, Viola Brands and
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Speaker 1: Epitome Epitome Movie Media Group. She's only show to talk
2:29
Speaker 1: about her new book, which I have in my hand
2:31
Speaker 1: right here, with Mama, what mommy, or I said mom
2:34
Speaker 1: I'm from the South with Mommy never told just m
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Speaker 1: O m m y not o mm a, I never
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Speaker 1: told you. Please. Welcome to money Making Conversation, Erica Pittman.
2:43
Speaker 1: How are you doing, Erica? Yeah? How are you? Had
2:47
Speaker 1: to get rid of the Southern? You know, it's not
2:48
Speaker 1: what Mama never told this what mommy? Mommy, mommy? So
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Speaker 1: where are you from? The say mommy, Erica, mommy, Well,
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Speaker 1: I am from New York c s c it see
3:01
Speaker 1: you say mommy, I say, mamam not. But it didn't,
3:09
Speaker 1: you know, didn't necessarily resonate. Absolutely. I love the title.
3:13
Speaker 1: I have a twenty two year old daughter, so it
3:15
Speaker 1: was definitely. When I got my hands on the book,
3:17
Speaker 1: I read it and uh fouled some nuggets that I
3:20
Speaker 1: just want to share with my listeners doing the show
3:23
Speaker 1: money Making conversation. But first of all, this a little
3:26
Speaker 1: background on you. I gave out a lot of interesting
3:28
Speaker 1: Uh you being called a brand architect? What exactly is
3:31
Speaker 1: that brand architect? What exactly is that? Well, so throughout
3:35
Speaker 1: my career I've been able to really craft successfully craft
3:39
Speaker 1: positioning for pretty much unknown brands. And you know, we
3:43
Speaker 1: had a saying that Blue Flane was taking from unknown
3:45
Speaker 1: to euthiquitous, So you know, just figuring out a sort
3:49
Speaker 1: of a paradigm on how to take something that might
3:52
Speaker 1: be an idea and bring it to solition in a
3:54
Speaker 1: successful way. Um. Now it was also I mentioned your
3:58
Speaker 1: gred CMO or Viola Brands and then you have a
4:01
Speaker 1: pity me, he pited to me media group. What exactly
4:05
Speaker 1: those two are two separate companies talking about Biola Brands. First, okay,
4:10
Speaker 1: first and foremostiple and not first and foremost. The first
4:12
Speaker 1: little will addressed Viola. So Viola Brands is a cannabis company.
4:15
Speaker 1: We are a vertical, multi state operating cannabis company in California, Oregon, Colorado,
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Speaker 1: and Michigan. Um Viola is black owned owned by Al Harrings.
4:27
Speaker 1: My man Harrington, Well you need to for me used
4:33
Speaker 1: to come down there and do some camps with me
4:36
Speaker 1: and Steve Harvey back in Dallas, back in the day.
4:39
Speaker 1: Oh there you can go. Yes, everybody loves Al Harrington.
4:42
Speaker 1: You can talk about his family's Yeah, and that the
4:44
Speaker 1: brand is actually named after his grandmother, Viola. The Fantastic
4:48
Speaker 1: Opportunity UM. And then Epitomey Media Group is my own
4:52
Speaker 1: company UM. And as your your show focuses on entrepreneurship,
4:55
Speaker 1: I thought it was important to make sure that I
4:57
Speaker 1: mentioned my my own company, which is a mo in
5:00
Speaker 1: your group that focuses on you gotta do logistics and
5:03
Speaker 1: media production. Uh. First project was my my published book,
5:08
Speaker 1: which I'm very excited about, and we're working on other
5:10
Speaker 1: content projects and initiatives coming down the pike. So it's
5:13
Speaker 1: a lot of fun, isn't it really interesting? Like I said,
5:16
Speaker 1: you know, I managed Steve Harvey for twenty two thousand
5:19
Speaker 1: six and I currently managed Stephen A. Smith. And you know,
5:23
Speaker 1: I can wake up and tell you exactly what the
5:26
Speaker 1: black Persius were in Steve case with what's on? What's
5:29
Speaker 1: what favorite foods for Steven A. Smith? But when it's
5:32
Speaker 1: when it came to trying to market myself. I realized
5:37
Speaker 1: I didn't know myself as much as I thought I
5:40
Speaker 1: should know. Are we willing to tell? Because you always
5:43
Speaker 1: shut to change yourself? So you're saying, hey appeared to
5:46
Speaker 1: me media group. The first thing out of the box
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Speaker 1: was your book. What have you learned so far about marketing?
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Speaker 1: You know, Erica Pittman, that you didn't know when you
5:54
Speaker 1: first started. That is a brilliant question. Um, you know,
5:59
Speaker 1: I I really struggle. And you know what's interesting is
6:02
Speaker 1: most people that are actually proficient in their crafts tend
6:05
Speaker 1: to struggle when they focus on themselves. Like I just
6:08
Speaker 1: never know they're crazy, doctors never know they're sick. It's
6:11
Speaker 1: just a running thing. And for me, you know, as
6:14
Speaker 1: a marketer, I can come up with a million ideas
6:16
Speaker 1: for everyone else's projects, but when it comes to me,
6:18
Speaker 1: I really struggle. And part of the reason why it
6:21
Speaker 1: took me twelve years to write this book because I
6:24
Speaker 1: was so um obsessed with making sure that it was,
6:27
Speaker 1: you know, my authentic self, and I just wanted everything
6:30
Speaker 1: to be perfect, and I felt like, if I don't
6:32
Speaker 1: succeed at marketing my book, it's going to be a
6:35
Speaker 1: reflection on my ability to you know, do my craft.
6:39
Speaker 1: Um and so I just think as as as an individual,
6:42
Speaker 1: I've put a lot of a lot of barriers on
6:45
Speaker 1: myself and a lot of pressure to over deliver an
6:48
Speaker 1: areas that quite frankly didn't necessarily need that much energy.
6:51
Speaker 1: So it's been That's the one thing that I've learned
6:53
Speaker 1: is that you know, just sort of take it objectively,
6:56
Speaker 1: um and and do what I know how to do.
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Speaker 1: The other thing is uh promotion. It's very hard for me,
7:02
Speaker 1: at least to um uh elaborate about myself. I've done that.
7:08
Speaker 1: I'm it's just ridiculous to me. So what do you
7:11
Speaker 1: tend to discount your accomplishments? You tend to discount your accomplishments.
7:15
Speaker 1: And that's my staff has told that. I said, well,
7:18
Speaker 1: I'll tell something like your degree in mathematics. When you're
7:22
Speaker 1: gonna tell us that you work that I be? And
7:24
Speaker 1: when are you gonna tell us that you know you're
7:25
Speaker 1: a baker? All these little things that I trivialized and go, hey, man, okay,
7:30
Speaker 1: I just that's just part of my life. But that's
7:32
Speaker 1: part of your life, that's part of your story. That
7:34
Speaker 1: you know, because people think, you know, people only know
7:37
Speaker 1: what you tell them. Okay, they can google your name
7:39
Speaker 1: and she's an attractive young lady, and you can also
7:42
Speaker 1: look at your back story and go, she came from
7:44
Speaker 1: here there. But it's really that journey that we tend
7:48
Speaker 1: to forget when we start to try to brand architect ourselves,
7:52
Speaker 1: you know, coming from that humble beginnings in New York.
7:56
Speaker 1: You know, that is what I wanted to make sure
7:59
Speaker 1: that understand that when you are a brand architect, the
8:02
Speaker 1: hardest brand to architect is sometimes yourself. Oh yes, that
8:08
Speaker 1: is that is a word you one million percent correct.
8:11
Speaker 1: This was the biggest hurdle in my entire career. Well
8:14
Speaker 1: you well, you jumped a lot of hurdles in this book,
8:16
Speaker 1: the book we're about to talk about, What Mama, What Mommy?
8:20
Speaker 1: What Mommy Never told You? Written by Erica Pittman Uh.
8:23
Speaker 1: There was a lot of interesting names tied to this book,
8:25
Speaker 1: like Mitsy Miller. I met Mitsy uh when she was
8:29
Speaker 1: a jet magazine up in Chicago when I was doing
8:31
Speaker 1: the talk short that went down said that and when
8:34
Speaker 1: she had the bad foot. I think she had that
8:35
Speaker 1: bad foote something to the bad foot. You know. So
8:41
Speaker 1: she wasn't too hot looking, you know when I met her,
8:44
Speaker 1: you know, up there. But then she went on and
8:46
Speaker 1: did the television series, uh television movie that went there
8:49
Speaker 1: great ratings, I believe down the line. And then I
8:51
Speaker 1: see uh on the back of the book, I see uh,
8:53
Speaker 1: Miss Hilton, who I love fashion designer extraordinary. She's been
8:57
Speaker 1: on money making conversations. Beverley Bond, who are long history
9:01
Speaker 1: Black Girl's rocks? She's been on money making conversations. So
9:04
Speaker 1: I'll just let you know, my friend, that you are
9:07
Speaker 1: in great we or our heritage. So I don't know
9:09
Speaker 1: how I've not met you, you know, I know, we
9:13
Speaker 1: know so many people in common. We we have to
9:15
Speaker 1: kind of meet her personally at some point in life.
9:18
Speaker 1: You know, you know you're going on social media. They'll
9:20
Speaker 1: tell you what this person knows. A hundred and fortified
9:22
Speaker 1: people that you know are fifteen people you know that's you.
9:26
Speaker 1: You know you, you You're my six degrees of separation
9:29
Speaker 1: in this world of digital and social media. But but
9:32
Speaker 1: the thing that I want to pull out at the
9:34
Speaker 1: very beginning of the book, because one thing about talking
9:36
Speaker 1: to about a book, you don't want to give away
9:38
Speaker 1: the content of the book just to things that motivate
9:40
Speaker 1: people to why they should buy this book, which says
9:43
Speaker 1: I want all young women to experience their greatest truth
9:47
Speaker 1: and realize their potential. Now, I have a twenty two
9:50
Speaker 1: year old daughter. When you when I read that statement,
9:52
Speaker 1: what do you what are you referencing for her to understand?
9:58
Speaker 1: I want her to understand her power and her God
10:03
Speaker 1: given talent. We as women tend to diminish who we
10:08
Speaker 1: are and how we show up in the world, and
10:11
Speaker 1: we make excuses for our um to your earlier point, um,
10:15
Speaker 1: and I want young women to get very very clear
10:18
Speaker 1: as early as possible who they are and what they
10:21
Speaker 1: want for their lives. Because the minute we know and
10:24
Speaker 1: we're rooted and grounded in our purpose and our vision
10:26
Speaker 1: for a lot, the sooner we can get to the
10:28
Speaker 1: business of doing it. I think about you know, being
10:31
Speaker 1: as and Serena Williams or Tiger Woods, who you know,
10:33
Speaker 1: their paths were sort of orgained as toddlers. So at
10:37
Speaker 1: three or four years old, you learn your crass and
10:39
Speaker 1: by the time you're seventeen or eighteen years old, you've
10:41
Speaker 1: mastered it. So the sooner we can get clear about
10:45
Speaker 1: what we contribute to the world and where we want
10:47
Speaker 1: to be in the world, the sooner we can get
10:49
Speaker 1: to the business of getting that done. Absolutely. Now, it
10:53
Speaker 1: was something you know that I heard you really clear.
10:55
Speaker 1: You wanted to Roshan, I want to let everybody know
10:57
Speaker 1: I'm I'm an entrepreneur. And that was repeated to me,
11:00
Speaker 1: repeated to me media group. Now, women, especially African American
11:05
Speaker 1: women of women of color, are the fastest growing entrepreneurial
11:09
Speaker 1: group in America. And I'm not trying to put your
11:14
Speaker 1: on the spot. Why is that? Why is that? Backup? Backup? Remember, backup?
11:23
Speaker 1: That wasn't fair, That wasn't fair. Why okay? Because you
11:26
Speaker 1: may note that you were an entrepreneur. That was a
11:30
Speaker 1: conscious effort on your part. And African American women are
11:33
Speaker 1: the growing the fastest growing portion of entrepreneur entrepreneurship opportunities
11:38
Speaker 1: in America today. Why is it important that you we
11:42
Speaker 1: recognize an as an entrepreneur and also a person of color.
11:46
Speaker 1: You really have a gift that is a brilliant funny
11:50
Speaker 1: because I say it out loud, because I am learning
11:55
Speaker 1: to own it. Because there is a mentality that goes
11:58
Speaker 1: into being an entrepreneur, and there is a way that
12:00
Speaker 1: you have to operate in your life as an entrepreneur,
12:03
Speaker 1: and for me it was it took a very very
12:05
Speaker 1: long time for me to accept that I was an
12:07
Speaker 1: entrepreneur as a UM an employee, right, the better half
12:11
Speaker 1: of my career has achieved semendous success working for others
12:15
Speaker 1: and UM and building institutions within the guys of the
12:19
Speaker 1: security of those those companies and someone else's idea, whereas
12:23
Speaker 1: entrepreneurship is a completely different lane, and the methodology that
12:28
Speaker 1: applies to growing within a pre existing organization is radically
12:32
Speaker 1: different from the methodology to being a successful entrepreneur. So
12:37
Speaker 1: it's important for me to recognize that part of my
12:40
Speaker 1: my life and that part of myself so that I
12:42
Speaker 1: prioritize it. Because even in my language, I said, well,
12:45
Speaker 1: first and foremost, let me talk about viola. Well, why
12:47
Speaker 1: would I do that if I'm on an interview about
12:49
Speaker 1: what mommy never told you. And so that's my know,
12:52
Speaker 1: my long standing positioning of building other people's ideas and
12:57
Speaker 1: dreams and not my own. So it's very courton that
13:00
Speaker 1: you point that out, and I had, so I have
13:02
Speaker 1: to make a conscious effort to own that I'm an entrepreneur,
13:05
Speaker 1: like I had to own that I was an author.
13:07
Speaker 1: I didn't think I was an author for a very
13:09
Speaker 1: long time, and I had a magnascript on And if
13:11
Speaker 1: if you are an author, you have to own that.
13:14
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Speaker 1: of people understand that compare, but you know, but EP
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Speaker 1: run things. EP run things. Okay, So as we as
15:29
Speaker 1: we go through this book, and I told in the
15:31
Speaker 1: first half of the interviewerself, I want all young women
15:33
Speaker 1: to experience their greatest truth and realize their potential. I
15:37
Speaker 1: want to move forward really deep into the book because
15:39
Speaker 1: of the fact that it was one part of the
15:41
Speaker 1: book that really is several parts of the book that really,
15:43
Speaker 1: uh really made me laugh because of the fact that
15:47
Speaker 1: one of the chapters was in They Set the Bar
15:49
Speaker 1: High chapter, Uh, use with your girlfriends in Miami and
15:54
Speaker 1: just going girlfriend talk and just talking about the business
15:57
Speaker 1: because those young professionals in that conversation, and a guy
16:00
Speaker 1: overheard you talking obviously a nosy guy or either he
16:03
Speaker 1: was nosy Erica or you guys were talking a lot,
16:06
Speaker 1: I don't know. I don't know, but he heard y'all.
16:11
Speaker 1: He heard y'all. He said, what y'all stop? He gave
16:13
Speaker 1: some advice one just to dip into your world and
16:16
Speaker 1: dipped out. I was calling that an angel move because
16:18
Speaker 1: you know, you never saw the guy again and guess what,
16:21
Speaker 1: why is he talking to us? Okay? And he said,
16:23
Speaker 1: stop talking about what happened and start planning what is next.
16:30
Speaker 1: And that is such an advanced start process that a
16:34
Speaker 1: lot of people don't do when they start a business
16:37
Speaker 1: or they start thinking about their career. They always complained
16:40
Speaker 1: that they were complaining about bad relationship, complain about when
16:44
Speaker 1: they got messed over, complaining about jobs, or complaining about
16:48
Speaker 1: missed opportunities. If you keep looking back about the what ifs,
16:53
Speaker 1: you can't plan what is to come. And that's all
16:57
Speaker 1: he was saying. How important was it for you guys too?
17:00
Speaker 1: You know, first ignored the fact he button then to
17:03
Speaker 1: you guys conversation, but accept the information that he gave
17:05
Speaker 1: you that that became an important part of the book.
17:08
Speaker 1: I felt, yes, yes it was, and it's an important
17:12
Speaker 1: part of my life. Um it's your point about you know,
17:15
Speaker 1: angel moments. It was so profound that it literally stopped
17:19
Speaker 1: us in our tracks and and and force the whole
17:22
Speaker 1: separate conversation. Um. And it's really really and that was
17:25
Speaker 1: where I really became solutions based in my life. Um Uh,
17:28
Speaker 1: it was just really an aha moment about you know,
17:30
Speaker 1: it doesn't matter what happened, all you can focus on
17:33
Speaker 1: is what's next. You learn the lesson, you pull the tools,
17:36
Speaker 1: and you move forward. Um. So for me, luckily it
17:39
Speaker 1: happened early enough on him in my own life and
17:41
Speaker 1: career that I was able to apply it and be
17:43
Speaker 1: tremendously successful. And so to this day, I don't spend
17:46
Speaker 1: a ton of time lamenting over a particular situation, whether
17:50
Speaker 1: it's good or bad, right, because I believe you're only
17:52
Speaker 1: as good as your last sale, and always be closing Glenn, Bernie,
17:57
Speaker 1: uh and the movie and then the other pieces. You
18:00
Speaker 1: don't look back. You're not going that way. You have
18:02
Speaker 1: to you have to move forward. So it just it
18:04
Speaker 1: really was an eye opener for me that someone could
18:06
Speaker 1: objective we hear our talking and our cadence and say, well,
18:10
Speaker 1: wait a minute. You know, you guys are spending way
18:12
Speaker 1: too much time on stuff that doesn't matter. Where are
18:14
Speaker 1: you headed? So it was it was a brilliant opportunity
18:18
Speaker 1: for me, one of many that that really helped me
18:20
Speaker 1: do my life. Well, let me let me bring that
18:22
Speaker 1: I have. You know, when you when you manage talent,
18:26
Speaker 1: a lot of times you can only make decisions within
18:28
Speaker 1: your scope. Of thought process. You know, you can't go
18:31
Speaker 1: to different people and and you know when she makes
18:35
Speaker 1: the statement, don't look back. We're not talking. We're not
18:39
Speaker 1: telling you to forget, because it's it's important you remember mistakes.
18:44
Speaker 1: It's important you remember success stories, but not to allow
18:47
Speaker 1: that to stop you from planning your future music, because
18:51
Speaker 1: your future music because of the fact fear can stop you.
18:54
Speaker 1: You know, fear failure can stop you. And that's what
18:57
Speaker 1: we're talking about right here. I have never always tell
19:01
Speaker 1: people when you move into a zone in your life
19:03
Speaker 1: where you're uncomfortable, or you're nervous, or you have to
19:07
Speaker 1: think a lot faster, that's good because you enter in
19:10
Speaker 1: a temp territory that you need to move into to
19:12
Speaker 1: be successful. And that's all that young man uh I
19:16
Speaker 1: was calling young. I'm sure he was worldly when he
19:18
Speaker 1: told you, guys, otherwise you wouldn't even have texcepted advice
19:21
Speaker 1: if you like twenty years or who that young food
19:23
Speaker 1: get get out of here. But a person had to
19:26
Speaker 1: be somebody who looked like he has some advice to give.
19:28
Speaker 1: Once you got that, guys, got over the shock of
19:30
Speaker 1: him interrupting your conversation. But that's in the chapter set
19:34
Speaker 1: the bar high. But also in that chapter, which is
19:36
Speaker 1: the funniest chapter to meet, is knowing your Value. My
19:40
Speaker 1: boy Keith plet Scale, Yeah, and I know him. I
19:44
Speaker 1: know Cleveland. The last time I was in New York
19:45
Speaker 1: several years ago, we ate it uh at a lunch
19:48
Speaker 1: eight lunch. He was talking about some stuff and it
19:51
Speaker 1: made you mad because this man was trying to get
19:54
Speaker 1: you more money and you and you thought you're about
19:56
Speaker 1: to lose a little bit of money they were offering you.
19:59
Speaker 1: And that is so true. I can't I tell you
20:02
Speaker 1: how many times I've been negotiating these people go hey man,
20:05
Speaker 1: I'm cool with that amount. Hey bro, but they got more.
20:09
Speaker 1: They got more. It's called negotiations because everybody knows how
20:13
Speaker 1: to say no in negotiations. Understand that now here me
20:16
Speaker 1: when I say this, if somebody come to you in
20:19
Speaker 1: an offer, if they come to you in an offer,
20:22
Speaker 1: do not say yes. You give them a counter offer.
20:25
Speaker 1: And you want to give them a counter offer. That's
20:27
Speaker 1: kind of extreme because you know whatever, because whenever they
20:30
Speaker 1: come back with you, they're gonna drop off that number anyway.
20:33
Speaker 1: So you don't want to come back or go up
20:35
Speaker 1: a little bit like you want to go up like
20:39
Speaker 1: so when they come back, they're gonna drop down below that.
20:42
Speaker 1: So just just tell everybody how he was a person
20:45
Speaker 1: who was experienced. That's what you was missing in this
20:48
Speaker 1: negotiation was experience, and he brought that experience to the table,
20:54
Speaker 1: which leads us into this whole conversation the important of mentorship,
20:58
Speaker 1: which really lays a lot of different You mentioned that
21:02
Speaker 1: a lot in your book Male and Female Mentorship. Tell
21:06
Speaker 1: us about that, Eric, Yes, yes, yes, so Keith Clintfield
21:10
Speaker 1: is one of many male mentors in my life that
21:13
Speaker 1: really helped navigate, you know, my own personal negotiation skills
21:17
Speaker 1: and business acumen uh speeched out happened to be another
21:20
Speaker 1: really fantastic mentor UM midway throughout my career. I can
21:25
Speaker 1: decative another name, but that's I can't believe I've never
21:31
Speaker 1: met you. I cannot be yes, yes, yes, I have
21:36
Speaker 1: been blessed to to really interact with some phenomenal talent
21:40
Speaker 1: throughout my life and career um. And you know, just
21:43
Speaker 1: one of the things that I learned in that scenario
21:44
Speaker 1: with Keith and even a gentleman by the name of
21:46
Speaker 1: Stephen Gold before Keith is understanding your worth and understanding
21:51
Speaker 1: how to valuate yourself in the marketplace. And and also
21:56
Speaker 1: the thing that women need to understand is this is
21:58
Speaker 1: just this is fact. Women are paid, you know, forty
22:01
Speaker 1: to sixty cents on the dollar depending on your race. Um,
22:04
Speaker 1: and we are absolutely discounted in every single arena that
22:09
Speaker 1: we enter. So if you ask for a hundred dollars,
22:11
Speaker 1: they're only going to believe they need to give you
22:13
Speaker 1: forty to sixty dollars. And in knowing that, you have
22:16
Speaker 1: to come back that in a evaluating yourself in a
22:19
Speaker 1: way that makes sense, so proven track record, making sure
22:22
Speaker 1: that your package, your presentation, your pitch make the most
22:25
Speaker 1: sense to create the sort of the substance for your ask.
22:29
Speaker 1: And then to your point, Mashan is asking a little
22:33
Speaker 1: bit more than what you think you want to get
22:35
Speaker 1: what you mean right. And so when Keith showed me
22:38
Speaker 1: that I was so I didn't think I was worthy
22:41
Speaker 1: of the opportunity that was presented to me. So I
22:45
Speaker 1: was willing to take whatever it was they had to
22:46
Speaker 1: give me because it was more than what I even
22:48
Speaker 1: was making in the moment. But what Keeth showed me
22:51
Speaker 1: is I was more valuable to that organization, and I
22:54
Speaker 1: needed to leverage that to get what I really wanted
22:57
Speaker 1: and the rest is history. I've been able to negotiate
22:59
Speaker 1: my valerie and ways that have been you know, really
23:02
Speaker 1: unprecedented for me or anyone in my family. And it's
23:04
Speaker 1: a good segue to first generational uh hurdles. And that's
23:09
Speaker 1: really what what mommy never told he was about, because
23:11
Speaker 1: I get so many times people ask me, well, what
23:13
Speaker 1: didn't Mommy tell you? And I have to elaborate that
23:16
Speaker 1: my mother gave me as much as she could give me, right,
23:19
Speaker 1: she nurtured, she supported, she directed, she guided, but there's
23:23
Speaker 1: just something she's never done, so she has no no
23:26
Speaker 1: insight on the best approach to doing it. So, you know,
23:29
Speaker 1: as a first generational professional at this level, there there
23:33
Speaker 1: are so many things that I just don't know how
23:35
Speaker 1: to do, and a lot of financial gaps for us
23:37
Speaker 1: as a community and a whole host of other things.
23:39
Speaker 1: And having mentors is where you can tap into that
23:42
Speaker 1: experience and expertise to to get some safe guidance on
23:45
Speaker 1: how to do it successfully. Absolutely, And I just I
23:49
Speaker 1: just was took on the death that you was mad
23:51
Speaker 1: at him, and all you get your value to get,
23:58
Speaker 1: you know, keep playing skills away. I not about what
24:02
Speaker 1: he's doing. I know. That's why that's why I left,
24:07
Speaker 1: because you go, no, he didn't blow Hey, I was happy.
24:10
Speaker 1: I was. These people wanted me what is he saying?
24:12
Speaker 1: And then he wasn't talking to you. He was just
24:14
Speaker 1: making decisions without you. Okay, process and you can least
24:20
Speaker 1: ask me, Keith, what I think about that dollar about
24:26
Speaker 1: You know what you're talking about. And I know we're
24:30
Speaker 1: about to wrap up here, but I wanted to talk
24:32
Speaker 1: about There's so many things I can talk about the book.
24:35
Speaker 1: I'm talking to Erica Pittman um EP in my game
24:37
Speaker 1: executive producer. That's what I called it, because she run things.
24:40
Speaker 1: You know, it's gonna be her self type, you know,
24:42
Speaker 1: because she run things, just things. That's it, because she
24:45
Speaker 1: run things. Um it's a chapter book under defined and
24:50
Speaker 1: control your own narrative, which I always talk about I
24:54
Speaker 1: think in that's uh, that's what I set down with
24:58
Speaker 1: a specialist AB. I would like to say to one
25:01
Speaker 1: of the find out who who relates to Rashan McDonald
25:04
Speaker 1: with age group relates to Rashan McDonald with my colors,
25:07
Speaker 1: what the people are attracted to they're like me, casual
25:09
Speaker 1: they like me to sue. And also so I really
25:12
Speaker 1: actually went to somebody to tell me who ra Sean
25:15
Speaker 1: McDonald was, and who wants to listen to Rashan McDonald.
25:18
Speaker 1: And when you get into the chapter to define and
25:20
Speaker 1: control your own narrative, you say this, at the age
25:22
Speaker 1: of thirty three, you made it out of the projects
25:26
Speaker 1: and was part of the top five percent of income
25:28
Speaker 1: earners in America. Now a lot of people understand that
25:34
Speaker 1: that's that's powerful. That's powerful because you're now you're now
25:39
Speaker 1: navigating waters. When you go on the grocery store, you
25:41
Speaker 1: just pick things up the way about sale, just pick
25:44
Speaker 1: it up. Okay, you go buy some shoes. Hey, I
25:47
Speaker 1: have a couple of pairs. Okay, I have a couple
25:49
Speaker 1: of pair. Uh that car put the put a few
25:52
Speaker 1: more features on that call. I like that. Okay. You know,
25:55
Speaker 1: I don't mind flying first class every once in a
25:58
Speaker 1: while because I'm in the top five. But you don't
25:59
Speaker 1: know of these things. And then and the thing about it,
26:02
Speaker 1: you didn't know. And when you look back on it, Erica,
26:05
Speaker 1: you didn't know. That's all it took. That's all I
26:08
Speaker 1: had to make to get into the top five percent.
26:10
Speaker 1: So you mean the rest of the name of five
26:12
Speaker 1: percent of America is living under this level. That is
26:16
Speaker 1: an eye opener because it makes you realize that to
26:19
Speaker 1: get to the halves, it's a lot of work. But
26:22
Speaker 1: when you're get in that world, all you want to
26:24
Speaker 1: do is keep getting to the four percent. That's your
26:27
Speaker 1: goal now, and so standing there is rough. And I
26:31
Speaker 1: always tell people longevity is a beautiful thing, but it's
26:34
Speaker 1: a lot of work. I tell people twenty four hours
26:36
Speaker 1: in a day. Always learned how to use every hour
26:38
Speaker 1: in a day. So when you make that statement about
26:41
Speaker 1: at the age of thirty three, you made it other projects.
26:43
Speaker 1: It was part of the top five top five percent
26:45
Speaker 1: of income earners in America. Why do you make that
26:48
Speaker 1: statement in your book? UM, I think it's important for
26:52
Speaker 1: you know, those of us that perhaps comes from promple bega,
26:54
Speaker 1: we should realize that we you know, it's possible for anyone. Um.
26:59
Speaker 1: You know, I often say everyone can't be open worm,
27:02
Speaker 1: for your Michelle Obama, who also is a great example
27:04
Speaker 1: coming from humble beginnings and you know, sort of reaching
27:07
Speaker 1: a pinnacle of success. But everyone can't be those those archetypes.
27:11
Speaker 1: But you know, everyday people you know with the right
27:14
Speaker 1: mind frame and the right commitment and persistence can can
27:18
Speaker 1: make it happen. And to your point, it is not
27:21
Speaker 1: as difficult as it seems because the better half of
27:25
Speaker 1: the world is not necessarily as successful as the five percent, right.
27:29
Speaker 1: So yeah, So I just I wanted people to see
27:32
Speaker 1: that it's achievable and I'm not just sort of blowing
27:35
Speaker 1: smoke with with my messaging and my strategies. Well, you're
27:38
Speaker 1: not blowing smoke here. I appreciate the honesty in your book,
27:41
Speaker 1: and you made me laugh. You made me take a
27:43
Speaker 1: little note because I love reading books like your books
27:46
Speaker 1: because I'd like to believe I'm a successful person. And
27:49
Speaker 1: when I when I read books like your's like a
27:51
Speaker 1: master class, you know. Oh yeah, oh yeah, she may remember. Okay, cool,
27:55
Speaker 1: good with Sean McDonald's is still in the right lanes
27:58
Speaker 1: of success. And that's what you will get when you
28:00
Speaker 1: read the book What Mommy Never Told You, written by
28:03
Speaker 1: Erica Pittman. H E. P. That's my girl, you know,
28:07
Speaker 1: executive producer because she run things. Erica, thank you for
28:10
Speaker 1: coming on my show. Okay, thank you so much for
28:13
Speaker 1: having me more money making conversation interviews interviews please go
28:17
Speaker 1: to money making Conversation dot dot com. I'm Rashan McDonald.
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