122 - How to Prove to Stakeholders the Value of Events with Shanondoah of Beyond the BEO
In this week's episode, Mary and Logan interview Shanondoah Nicholson of the Beyond the BEO podcast about how you can prove value to your event stakeholders. We drill down into the importance of your why, the value of having a planner, and how to handle pushback during the planning process. She shares her experience as an in-house planner and how she interacts with the different stakeholders at her company. Whether you're independent, in-house, or working at an agency, there's something for you that will help you ensure you have buy-in from your team, client, committee, and more!SHOW…
The skinny
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