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The Savannah Bananas Phenomenon: How Jesse Cole Turned Baseball into a Spectacle
This week, we delve into the world of baseball entrepreneurship with a twist. Joe's guest, Jesse Cole, a former ballplayer turned modern-day PT Barnum, takes us on a wild journey through the pages of his new book, "Banana Ball, The Unbelievably True Story of the Savannah Bananas.” While baseball has a rich history spanning over 175 years, it's hard to imagine being an entrepreneur in America's national pastime, especially considering the astronomical values of major league baseball teams. However, in Savannah, Georgia, a former collegiate summer league team has transformed into the "Greatest…
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