The Power of Social Pressure feat. Robert Frank

unSILOed with Greg LaBlanc · May 14, 2021 · 53m

Although it’s usually associated with teenagers, psychologists and economists have long understood that “peer pressure” is not limited to adolescence. When we grow up, we want our kids in the best schools, we want beautiful homes, cars, and weddings even though none of those things are directly related to happiness.In his new book, economist and author Robert Frank explores how social influence is a two-way street. Our environments encourage undesirable behavior, but perhaps we can also use those environments to create positive social change. In addition to his column in the New York Times…