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Latest / Business Tao with George Kao

Whose Feedback About Your Marketing Should You Actually Trust?

Only two kinds of feedback are worth your attention: people who've actually paid you, and the market's own numbers. If 500 people saw an offer and nobody bought, that's real data -- kill it or take it to a different audience. Everyone else's opinion, however well-meant, is noise. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

The skinny

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