Latest / The Steve Harvey Morning Show / Melissa Butler Full Interview

Transcript

Melissa Butler Full Interview · The Steve Harvey Morning Show

• 0:00
  Speaker 1: This podcast is sponsored by Better Help Online Therapy. I'm
• 0:04
  Speaker 1: Michelene Maloof and I'm Nadyadesi, licensed therapists and hosts of
• 0:07
  Speaker 1: Getting Better Stories of Mental Health. Join us for discussions
• 0:10
  Speaker 1: with Megan Trainer, Chris Bosh, Rebel Wilson, and more, from
• 0:13
  Speaker 1: discussing motherhood to immigrating to general mental health. Our guests
• 0:17
  Speaker 1: are awe inspiring. We all struggle with the same things,
• 0:20
  Speaker 1: so let's talk about it and de stigmatize them. Find
• 0:23
  Speaker 1: our new podcast, Getting Better Stories of Mental Health on
• 0:26
  Speaker 1: iHeart Apple Podcasts and Spotify. Still living in manually taking notes,
• 0:33
  Speaker 1: there is a better way to start the new year
• 0:34
  Speaker 1: with auto dot ai automatically get meeting notes. Auto dot
• 0:38
  Speaker 1: ai works for virtual meetings like Zoom, Microsoft Teams, and
• 0:40
  Speaker 1: Google Meet. Sign up on the web for free or
• 0:42
  Speaker 1: download in the app stores auto dot Ai. That's O
• 0:45
  Speaker 1: T T E R dot Ai. You're coming to bed hunt? Yep, honey,
• 0:49
  Speaker 1: I'll be right there. Just gotta turn out the light.
• 0:53
  Speaker 1: Oh hey, some things now or change, like your kids
• 1:02
  Speaker 1: always leaving tiny toys on the floor for you to
• 1:04
  Speaker 1: step on, and Gan saving folks lots of money on
• 1:08
  Speaker 1: their car insurance. Sweetie, I think I left the downstairs
• 1:12
  Speaker 1: light on. Please don't make me go. Fifteen minutes could
• 1:15
  Speaker 1: save you or more. Welcome to Money Making Conversation. I'm
• 1:19
  Speaker 1: your host for Sean McDonald's Money Making Conversation talk show
• 1:22
  Speaker 1: is about entrepreneurship and entertainment. I provide the consumer and
• 1:27
  Speaker 1: business owner access to celebrities, CEOs, entrepreneurs and industry decision makers.
• 1:32
  Speaker 1: I recognize that we all have different definitions of success.
• 1:35
  Speaker 1: For song is a sizeable tape paycheck. Mine is helping
• 1:38
  Speaker 1: people wake up and inspiring them to accomplish their goals
• 1:40
  Speaker 1: and live their very best life. These are my passions
• 1:44
  Speaker 1: and that's what I'm going to do for you. I
• 1:45
  Speaker 1: want you to start tripping over small challenges and prepare
• 1:48
  Speaker 1: to rise above the bigger obstacles in life. Will present
• 1:52
  Speaker 1: to you the Money Making Conversation. Interviews provide relatable information
• 1:55
  Speaker 1: to the listener about career and financial planning, entrepreneurship, motivation, leadership,
• 2:00
  Speaker 1: overcoming the arts, and how to live a balanced life.
• 2:03
  Speaker 1: My next guest left Wall Street to keep up with
• 2:06
  Speaker 1: the demand of a company where she is the founder
• 2:09
  Speaker 1: and CEO of The lip Bar, a vegan beauty brand
• 2:12
  Speaker 1: that exists to disrupt an outdated beauty care industry. Please
• 2:16
  Speaker 1: welcome to money Making Conversation. The CEO of the Lip Bar,
• 2:20
  Speaker 1: Melissa Butler. Thank you so much for having me. That
• 2:24
  Speaker 1: was such a warm intro. We're warm, but but you're
• 2:28
  Speaker 1: in Detroit, right, I'm in Detroit. How the weather up
• 2:31
  Speaker 1: there in Detroit? It's finally gotten a nicer crazy may
• 2:38
  Speaker 1: may May it was snow and I got to get
• 2:43
  Speaker 1: out of here. That's what I'm asking you. You know
• 2:45
  Speaker 1: I lived in the wrong place. Oh well, first of all,
• 2:49
  Speaker 1: used in New York doing working at Wall Street? Correct? Okay,
• 2:54
  Speaker 1: what were you doing when I graduated? Yeah, I went
• 2:58
  Speaker 1: to college. I went to college as a fam you
• 3:01
  Speaker 1: an Ka, Florida and m universally when I was there,
• 3:06
  Speaker 1: exactly exactly, And so I studied business finance. And I
• 3:15
  Speaker 1: decided that in college that if you're going to do finance,
• 3:18
  Speaker 1: that you know, there's no better place to do it
• 3:20
  Speaker 1: than than in New York. So I moved to New York.
• 3:23
  Speaker 1: Was working on Wall Street for about four years excuse me,
• 3:28
  Speaker 1: and the year too, I quit my job. I quit
• 3:32
  Speaker 1: my job to focus on the lip Bar um, this
• 3:35
  Speaker 1: cosmetic company that I just felt super inspired and empowered
• 3:40
  Speaker 1: to start because I wanted to stop complaining about the
• 3:43
  Speaker 1: industry and instead be the changes I wanted to we
• 3:47
  Speaker 1: just stop complaining about an industry. What do you mean
• 3:50
  Speaker 1: what were the complaints about the industry? So yeah, I
• 3:54
  Speaker 1: started the lip bar because I was completely frustrated with
• 3:57
  Speaker 1: the bed industry. I hated it's lack of that city,
• 4:00
  Speaker 1: its successive amounts of chemicals. Um, just this idea that
• 4:05
  Speaker 1: that beauty looks like one particular thing and like in
• 4:09
  Speaker 1: one way. So I found, you know, of a country
• 4:13
  Speaker 1: full of women black and white that was trying to
• 4:16
  Speaker 1: fit into this very small beauty box of like what's
• 4:19
  Speaker 1: considered socially and societally accepted as beautiful. And I was like, no, like,
• 4:26
  Speaker 1: why are we all trying to conform to be something
• 4:29
  Speaker 1: that we're not in terms of like that that beauty image.
• 4:33
  Speaker 1: And it's like I felt like we had been taught
• 4:35
  Speaker 1: that you can only be one thing in order to
• 4:37
  Speaker 1: be beautiful. And it's always been been my my understanding
• 4:43
  Speaker 1: that everyone has beauty, you know, and everyone is beautiful.
• 4:47
  Speaker 1: But the conditioning of the media and the beauty companies,
• 4:51
  Speaker 1: you know, it consistently told this story in this linear light,
• 4:54
  Speaker 1: and so that was my frustration. I hated that people
• 4:57
  Speaker 1: were made to feel like they were not enough, and
• 5:00
  Speaker 1: so I decided to create the lip far to remind
• 5:03
  Speaker 1: women that they don't have to transform and be beautiful.
• 5:06
  Speaker 1: They're already beautiful. Okay, now you degree was it? What? Now?
• 5:11
  Speaker 1: Business finance? Okay, business finance. And so I'm just reading
• 5:14
  Speaker 1: your bio. So you will created the formula or you
• 5:19
  Speaker 1: mixed it, or you made the brand or the lip
• 5:22
  Speaker 1: bar in your Brooklyn kitchen. To my understand that I've
• 5:25
  Speaker 1: read that wrong. Yah, know, you read it right. So
• 5:29
  Speaker 1: I did not have experience in the chemistry. I was
• 5:34
  Speaker 1: working on Wall Street, like looking at stocks and bombs
• 5:37
  Speaker 1: and still spreadsheets all day. Um, but that's what happens
• 5:41
  Speaker 1: when you when you're operating in purpose and you're operating
• 5:45
  Speaker 1: with determination. Like, no, I didn't know how to make lipstick,
• 5:48
  Speaker 1: but I did everything in my power to learn. And
• 5:50
  Speaker 1: I'm not gonna say it was easy. It took probably
• 5:52
  Speaker 1: a thousand batches of lipstick, you know, me making these
• 5:56
  Speaker 1: products before I got to a good one. It was
• 6:00
  Speaker 1: story of resilience, and I think that's largely the lit
• 6:02
  Speaker 1: bar story. Now, the real product is a vegan product. Correct,
• 6:07
  Speaker 1: every single thing that we make is vegan and cruelty free,
• 6:10
  Speaker 1: So that means that we don't use any animal products,
• 6:12
  Speaker 1: we don't test on animals, and we try to be
• 6:14
  Speaker 1: as natural as possible without compromising the products, the brand,
• 6:19
  Speaker 1: or what you're saying that you do, which is really important.
• 6:22
  Speaker 1: Now you know I love your energy. First of all, Um,
• 6:25
  Speaker 1: I have a newsletter that I sent out every Friday
• 6:28
  Speaker 1: nine am. And a good friend of mine I found
• 6:30
  Speaker 1: out about you was and Simbowski, a Ward, she's the
• 6:34
  Speaker 1: CEO of Y. She she texts me said, Rashan, you
• 6:40
  Speaker 1: gotta put it on your show. Who Melissa nip Bar.
• 6:46
  Speaker 1: She's really good because you know she lives in Detroit
• 6:48
  Speaker 1: and she lives in Minnesota. And so that's how I
• 6:51
  Speaker 1: found out about you. Then I then every Tuesday I
• 6:54
  Speaker 1: meet with my staff and I said, uh, I've been
• 6:56
  Speaker 1: recommended to interview a young lady by the name of
• 7:00
  Speaker 1: us A Butler as she owns the lip Bar. And
• 7:01
  Speaker 1: then my staff co we've already contacted her, so you're
• 7:08
  Speaker 1: already on their radar. My staff's radar people that I
• 7:12
  Speaker 1: should bring on my show is entrepreneurs. So the blessings
• 7:15
  Speaker 1: are Is that a good friend of mine who is
• 7:19
  Speaker 1: all I love the death and she's a fantastic smart
• 7:23
  Speaker 1: person and you know, a good person to recommended you,
• 7:26
  Speaker 1: and then my staff already was greater to book you.
• 7:28
  Speaker 1: So with that being I love and to death, I
• 7:32
  Speaker 1: love that woman. She has been so hopeful in my journey.
• 7:37
  Speaker 1: She she called your boy right now, told me that
• 7:40
  Speaker 1: this is a person I should have on the show
• 7:42
  Speaker 1: because you're a blessing. You're gifted. And that's what I
• 7:45
  Speaker 1: do on money, make conversations. I bring brands in and
• 7:48
  Speaker 1: I use my brand free charge. I'm not here to
• 7:50
  Speaker 1: try to make money. I'm just trying to give a
• 7:51
  Speaker 1: platform to entrepreneurs that they can talk to tell their
• 7:54
  Speaker 1: story when no no, when no hidden agendas. It's about
• 7:58
  Speaker 1: to the guts that you share on my show. Hopefully
• 8:02
  Speaker 1: other people hear it and go wow, I can do
• 8:04
  Speaker 1: it too. That's what this show is about. I'm motivating
• 8:07
  Speaker 1: people to believe that they can do it too. Like
• 8:09
  Speaker 1: my degree, just a little quick backstory, very short backstory.
• 8:13
  Speaker 1: My degree is in mathematics and computer stuff and sociology.
• 8:16
  Speaker 1: That's my degree. I got into mathematics and I went
• 8:18
  Speaker 1: to work for IBM, and left IBM to pursue a
• 8:21
  Speaker 1: career as a stand up comedian and became a sitcom
• 8:23
  Speaker 1: writer and managed talent and marketing branding Gurgle for Fortune
• 8:27
  Speaker 1: five companies and producing television shows and film. That's my background, Okay,
• 8:32
  Speaker 1: but I didn't start out like that. I was a
• 8:34
  Speaker 1: math My degree is a mathematic Just like you said,
• 8:36
  Speaker 1: you know your your degree wasn't in chemistry. That didn't
• 8:39
  Speaker 1: stop you. So with that, I said, I'm trying to
• 8:42
  Speaker 1: because but that's a that's a big swing. I just
• 8:44
  Speaker 1: went from telling you from mathematic to telling jokes. That
• 8:47
  Speaker 1: wasn't that big of a jump. Okay, I just I
• 8:50
  Speaker 1: just I just stopped a stuff. You know, your jump
• 8:53
  Speaker 1: is huge. Here I'm trying, I'm trying to figure out
• 8:55
  Speaker 1: how confident did you have to be? So could you
• 8:58
  Speaker 1: walk me through the steps and not try to reveal anything.
• 9:01
  Speaker 1: But that's pretty impressive, miss Butler. The fact that you
• 9:05
  Speaker 1: were confident enough, and I'm sure you were the guinea
• 9:08
  Speaker 1: pig of your of all your stuff, maybe some close
• 9:11
  Speaker 1: friends and things like that. Once you got going there
• 9:13
  Speaker 1: a little bit, because you wanted to try on different
• 9:15
  Speaker 1: skin tones and different skin textures and things like that.
• 9:18
  Speaker 1: So when you thought of just talking about the time
• 9:21
  Speaker 1: that you said, Okay, I want to do this, what
• 9:23
  Speaker 1: did other people say to you? Oh, I mean people
• 9:27
  Speaker 1: thought I was crazy. My my mom thought I was crazy.
• 9:31
  Speaker 1: My mom was like, oh, wait, you're quitting your job
• 9:34
  Speaker 1: because And two years in, I quit my job not
• 9:38
  Speaker 1: because I was making a ton of money, but because
• 9:40
  Speaker 1: I really believed in what I was doing and I
• 9:42
  Speaker 1: knew that what I was doing could be powerful and
• 9:45
  Speaker 1: could really impact to women across the country. Um So
• 9:49
  Speaker 1: when I quit my job, I wasn't even replacing my salary.
• 9:52
  Speaker 1: I wasn't even going to be able to pay myself
• 9:54
  Speaker 1: a salary. But I knew that that was the risk
• 9:57
  Speaker 1: that I was willing to take it because I knew
• 9:59
  Speaker 1: that I didn't had any other real responsibility. So for me,
• 10:02
  Speaker 1: it was more so like I would rather risk it
• 10:06
  Speaker 1: all and and either fall flat on my face or
• 10:09
  Speaker 1: regret not going after it. And so that was a
• 10:12
  Speaker 1: decision that I had to make. And yeah, you're right,
• 10:16
  Speaker 1: like you have to have some level of confidence. But
• 10:19
  Speaker 1: at the end of the day, I didn't know what
• 10:21
  Speaker 1: I was doing. I had no idea what I was
• 10:24
  Speaker 1: doing or and you know how big or how small
• 10:27
  Speaker 1: it could get. But I knew that what I was
• 10:30
  Speaker 1: doing was important. So you know, for all business owners,
• 10:34
  Speaker 1: they they told you to make sure you're starting what's
• 10:36
  Speaker 1: a problem, right, So I very clearly knew that there
• 10:39
  Speaker 1: was a problem within the industry. And I was like,
• 10:42
  Speaker 1: you know what, I don't know. I don't know how
• 10:44
  Speaker 1: this works. I don't know anything about the beauty industry.
• 10:46
  Speaker 1: I don't know anything about manufacturing. But I'm going to
• 10:50
  Speaker 1: try because I think this is a problem that's worth solving,
• 10:52
  Speaker 1: and you are and obviously people are reacted to it.
• 10:55
  Speaker 1: Here's there is something funny. I'm just let you know.
• 10:57
  Speaker 1: I have a newsletter that goes out every Friday at
• 11:00
  Speaker 1: nine am. Goes i'd like to ninety thousand subscribers and
• 11:04
  Speaker 1: so on. And I told my my staff, I said,
• 11:07
  Speaker 1: Trump one of her add you know, one of your
• 11:10
  Speaker 1: ads uh banners in there with the link and everything.
• 11:14
  Speaker 1: It was the most clicked link in my newsletter two
• 11:18
  Speaker 1: weeks ago. That's how that's how popular your brand is it?
• 11:24
  Speaker 1: And I always tell people, you know, it was the
• 11:26
  Speaker 1: most click link. It was like it was crazy because
• 11:29
  Speaker 1: you know, I sent it out on Fridays and on
• 11:31
  Speaker 1: Mondays meet with the staff and I go at eight
• 11:34
  Speaker 1: am and I go with Zoom because when the pandemic time,
• 11:36
  Speaker 1: and I go. They said, what, what's trying to give
• 11:39
  Speaker 1: us a update on the news letter? I said, Well,
• 11:41
  Speaker 1: the most clicked link in the newsletter was the lip box.
• 11:47
  Speaker 1: And and you know the reason I have to say
• 11:50
  Speaker 1: that because it wasn't tied to you a famous person.
• 11:53
  Speaker 1: It wasn't. It was just your product and either the
• 11:56
  Speaker 1: name recognition of your product of the first of all,
• 12:00
  Speaker 1: the marketing it looks. So you have a beautiful looking product,
• 12:03
  Speaker 1: first of all, and and doing a tremenus job of
• 12:07
  Speaker 1: marketing it and so and so. So I didn't know
• 12:10
  Speaker 1: what to expect when I put in there. I just
• 12:12
  Speaker 1: know that I support, you know, African American entrepreneurs. That's
• 12:16
  Speaker 1: the purpose of where I created money making conversations. But
• 12:19
  Speaker 1: I also noticed that when people click, you have you know,
• 12:23
  Speaker 1: you have unique clicks and you have a total clicks,
• 12:26
  Speaker 1: all right, And people just kept going back to you.
• 12:30
  Speaker 1: So I always tell people that generally is a sign
• 12:32
  Speaker 1: that people were buying things. When they keep going back,
• 12:35
  Speaker 1: you know, they go they go back and try to
• 12:36
  Speaker 1: figure stuff out and go back and go back and
• 12:38
  Speaker 1: go back. Usually when people click one time, that could
• 12:41
  Speaker 1: be some sales, but usually, you know, because rather do
• 12:45
  Speaker 1: people click and they just go through the process of
• 12:47
  Speaker 1: buying unless they really know what they're doing. So I
• 12:50
  Speaker 1: just know that you are doing a great job of
• 12:52
  Speaker 1: marketing and the story you're telling on the air with
• 12:55
  Speaker 1: me right now, it's pretty impressive. Um, thank you. I'm
• 12:59
  Speaker 1: not been just with dinner. I just want to thank you.
• 13:01
  Speaker 1: How do you want to say thank you? You know im,
• 13:07
  Speaker 1: I'll be having celebraties in there. You know, Erica Campbell,
• 13:10
  Speaker 1: you're learned the Adams, Kelly Rowlands. You know I have
• 13:13
  Speaker 1: superstar paddler, but I have superstars being there selling stuff
• 13:16
  Speaker 1: in my news letter. And then little ms clip ball
• 13:20
  Speaker 1: click click click click click, congratulations, we go. We're back
• 13:27
  Speaker 1: with my friend like the little bar Ceo. She moved
• 13:31
  Speaker 1: from New York to Detroit and May anything was snowing
• 13:35
  Speaker 1: in Detroit. She to know what she had gotten herself into,
• 13:37
  Speaker 1: but she's a happy person. We will tell we'll hear
• 13:40
  Speaker 1: more of a story on money making conversations. Melissa Butler,
• 13:43
  Speaker 1: thank you for coming on the show. We'll be right
• 13:44
  Speaker 1: back with more. It's finally here, the season of celebration,
• 13:49
  Speaker 1: and no matter how you celebrate with family and friends,
• 13:52
  Speaker 1: whether you're preparing for reys, magos or Karamu lighting the Manura,
• 13:56
  Speaker 1: are going to midnight mass, Coles has just what you
• 13:59
  Speaker 1: need to make those traditions special. Plus you'll find gifts
• 14:03
  Speaker 1: for all your loved ones. Send warm wishes with cozy fleeces, sweaters, loungeware,
• 14:08
  Speaker 1: blankets and throws. Support minority owned or founded brands by
• 14:12
  Speaker 1: giving gifts from Human Nation and shame moisture, or treat
• 14:16
  Speaker 1: them to everyone's favorite activewear from top brands like Nike, Adidas,
• 14:20
  Speaker 1: and under Armor. And in the spirit of giving, Coals
• 14:23
  Speaker 1: Cares is donating eight million dollars to local nonprofits nationwide
• 14:27
  Speaker 1: committed to the health and well being of our communities.
• 14:30
  Speaker 1: No matter how you celebrate, when you shop at Coals,
• 14:34
  Speaker 1: you're right where you belong. So this season, give with
• 14:37
  Speaker 1: all your heart with great gifts from Coals or Coals
• 14:40
  Speaker 1: dot Com. Whether your event needed one room or an
• 14:43
  Speaker 1: entire conference center, Hoppin has revolutionized the way people come together.
• 14:48
  Speaker 1: With hoppin, you can host a fully fledged digital meet
• 14:51
  Speaker 1: up complete with one on one meetings, hands on sessions
• 14:54
  Speaker 1: and expo booths. And because everything is hosted in a single,
• 14:58
  Speaker 1: easy to use platform, it can be as big or
• 15:00
  Speaker 1: small as you want, remain convenient for anyone who wants
• 15:03
  Speaker 1: to attend, and give you access to data you never
• 15:06
  Speaker 1: would have known otherwise. Visit hopin dot com to learn
• 15:09
  Speaker 1: more and get started. Still living in and manually taking
• 15:14
  Speaker 1: notes start the new year with auto dot ai to
• 15:16
  Speaker 1: generate automatic notes for meetings, interviews, or lectures. With auto
• 15:20
  Speaker 1: dot ai, you can search the meeting notes, insert images,
• 15:23
  Speaker 1: play back the audio, and share them with your friends
• 15:25
  Speaker 1: or coworkers. You can capture action items, remember meeting details,
• 15:29
  Speaker 1: and keep everyone informed. Auto dot ai works for in
• 15:32
  Speaker 1: person or virtual meetings like Zoom, Microsoft Teams, and Google
• 15:35
  Speaker 1: meet Sign up for free at auto dit ai or
• 15:38
  Speaker 1: download the app for free auto dot ai. That's O
• 15:41
  Speaker 1: T T E R dot Ai. Hi. This Roshan McDonald.
• 15:44
  Speaker 1: I'm the host of money Making Conversations Entrepreneurship. I hear
• 15:48
  Speaker 1: a lot of people, well, I want to be entrepreneurs.
• 15:51
  Speaker 1: They won't mentor ship. They want to be able to
• 15:54
  Speaker 1: reach their drink, follow their passion. I hear a lot
• 15:56
  Speaker 1: of there's a lot of cliches. You hear a lot
• 15:58
  Speaker 1: in this business of being successful. You know, gifts, passion, um,
• 16:04
  Speaker 1: don't sleep on who you should really be a lot
• 16:06
  Speaker 1: of quotes on the phone as a person who um
• 16:10
  Speaker 1: got a degree, family, FAMI, the rattlers down there will
• 16:14
  Speaker 1: packer down there, you know as my board did two
• 16:18
  Speaker 1: movies with him Thinking like a Man and Think like
• 16:20
  Speaker 1: a Man too, and just a number of great things.
• 16:24
  Speaker 1: Before we go into further into your brand, I want
• 16:26
  Speaker 1: to talk about the HBCU experience. I always like to
• 16:30
  Speaker 1: talk to the individuals and I have that experience, that
• 16:35
  Speaker 1: level of education, and to reflect on the importance of HBCUs.
• 16:39
  Speaker 1: Can you can you talk to us about it? Melissa
• 16:43
  Speaker 1: oh man Um, I mean, if I'm gonna be honest,
• 16:46
  Speaker 1: family changed my life, Like honestly, it changed my life.
• 16:51
  Speaker 1: I before I got to family, you, I didn't know
• 16:55
  Speaker 1: how culturally diverged Black people are I and I didn't
• 17:01
  Speaker 1: really know how to fill myself. I didn't know what
• 17:05
  Speaker 1: made um a special And like you know, when you
• 17:09
  Speaker 1: grow up, you always here that you know, we have
• 17:11
  Speaker 1: to work prices hard, and I think at an institution
• 17:14
  Speaker 1: like FAMU and like other HBCUs you know, you're surrounded
• 17:18
  Speaker 1: by black excellence, so it doesn't become something that that
• 17:23
  Speaker 1: you have to strive for, it becomes your default. So
• 17:26
  Speaker 1: fam You, fam You taught me how to make excellence
• 17:30
  Speaker 1: to my default. And it taught me how to have
• 17:32
  Speaker 1: just such such pride in the diversity of black people. Now,
• 17:37
  Speaker 1: I'm from Detroit, so Detroit is one of the blackest
• 17:40
  Speaker 1: cities in America. Is not the blackest city in America.
• 17:43
  Speaker 1: So I've always had, like, you know, the very strong
• 17:47
  Speaker 1: racial pride. Like I've always been a very proud black one,
• 17:51
  Speaker 1: but like going to FAMU it really cemented that. And
• 17:55
  Speaker 1: and I'm I'm just really proud to have had primarily
• 17:58
  Speaker 1: black experience. Is because I've never had the question who
• 18:02
  Speaker 1: I am. I've never I've never been in an environment
• 18:05
  Speaker 1: where I felt the need to assimilate, even when I
• 18:07
  Speaker 1: was working on Wall Street and I'm surrounded by you know,
• 18:11
  Speaker 1: older white men. It was my days at FAM You
• 18:14
  Speaker 1: that prepared me for those moments. So, like, I just
• 18:17
  Speaker 1: really feel so blessed to have have gone to that university.
• 18:20
  Speaker 1: If I'm gonna be honest, well, I'm just telling you congratulations. Also,
• 18:24
  Speaker 1: it also taught you that that be fearless obviously in
• 18:28
  Speaker 1: developing this liber Yeah, let's talk about because I mentioned
• 18:33
  Speaker 1: the newsletter and I and how it was the most
• 18:36
  Speaker 1: clicked um a banner or link in my newsletter that week.
• 18:42
  Speaker 1: How did the marketing start? Let's talking You talked about
• 18:45
  Speaker 1: the product, okay, and how you developed that. Let's talk
• 18:48
  Speaker 1: about the marketing and the art work. How did that
• 18:50
  Speaker 1: come about? And who did you work with? So it's
• 18:55
  Speaker 1: a couple of different facets of the lip bar as
• 18:57
  Speaker 1: a company. So number one, I always say that that
• 19:02
  Speaker 1: we don't like the product is just something that we
• 19:05
  Speaker 1: happen to sell, but what we do is empower women.
• 19:08
  Speaker 1: So like what we do as a company is empower
• 19:10
  Speaker 1: women and remind them that they are enough. And then
• 19:14
  Speaker 1: what we happen to sell the byproduct of that is
• 19:17
  Speaker 1: you know, the van and cruelty free and high quality
• 19:20
  Speaker 1: makeup products that we actually sail on the website. So
• 19:23
  Speaker 1: just understanding that our goal is always to remind people
• 19:27
  Speaker 1: that they are enough and to allow themselves to be
• 19:29
  Speaker 1: seen within the beauty industry, that then dictated the rest
• 19:32
  Speaker 1: of the marketing. So if our goal is like, Okay,
• 19:35
  Speaker 1: we're gonna increase representation within the beauty industry, and that
• 19:39
  Speaker 1: automatically decides what models we use. So we're not going
• 19:41
  Speaker 1: to use the same models that you see in every
• 19:44
  Speaker 1: single and every other ad because that is that is
• 19:47
  Speaker 1: the default. And we're trying to expand the minds of
• 19:51
  Speaker 1: our customers and show them that they are enough. So
• 19:54
  Speaker 1: so it's a lot of storytelling, and that storytelling really
• 19:58
  Speaker 1: comes from, you know, who we are as a company
• 20:00
  Speaker 1: and who we who we're trying to serve as a company.
• 20:02
  Speaker 1: So you know, we make sure that we're using you know,
• 20:06
  Speaker 1: women of all complexions, deep deep skin tone, um women
• 20:11
  Speaker 1: with no hair, women who are plus sized, the women
• 20:15
  Speaker 1: who um are Muslim. We're we're using all sorts of
• 20:19
  Speaker 1: women just to show that again, beauty doesn't come in
• 20:22
  Speaker 1: one shape or size, or one hair texture or one complexion.
• 20:26
  Speaker 1: Beauty isn't all of us. And so that really dictates
• 20:29
  Speaker 1: the marketing and it's just constantly telling the stories of
• 20:32
  Speaker 1: those women because ultimately, that's that's what it's about. It's
• 20:35
  Speaker 1: not about the product. It's about how this product makes
• 20:38
  Speaker 1: that woman feel and where this woman uses the product,
• 20:41
  Speaker 1: you know, where is this product accompanying her in her life?
• 20:45
  Speaker 1: UM and that's that's really like what dictates all of
• 20:48
  Speaker 1: our marketing? Well, we're done with it? Well, yeah do
• 20:51
  Speaker 1: I'm on the website now and seeing this as six
• 20:54
  Speaker 1: products seven minutes your full face? What exact is that? Yeah,
• 21:03
  Speaker 1: I'm to have you asked. So we just launched our
• 21:06
  Speaker 1: fast face system. It's called fast Face System, right yet
• 21:11
  Speaker 1: fast face? Yeah? Slow down? You know, I got six sisters.
• 21:15
  Speaker 1: But you you know, just a world. I gotta stay,
• 21:17
  Speaker 1: stay in the loop with you. You just race out
• 21:19
  Speaker 1: there like your boy. Know what you're talking about here? Okay,
• 21:23
  Speaker 1: I feel you. I feel so. So it's called the
• 21:28
  Speaker 1: fast Face. Well I found is that a lot of
• 21:32
  Speaker 1: women buy makeup and wear makeup, but they don't really
• 21:35
  Speaker 1: know how to use it, and they all really know
• 21:37
  Speaker 1: what works for them. It's kind of like when you
• 21:40
  Speaker 1: go to the grocery store if you don't know how
• 21:42
  Speaker 1: to cook and you're just buying a bunch of seasonings,
• 21:44
  Speaker 1: but you still don't know how to put them to you.
• 21:47
  Speaker 1: It's very it's a very funny analogy. It's very funny.
• 21:51
  Speaker 1: I like that. Yeah, if you can't cook, then you
• 21:53
  Speaker 1: can't cook. You get my every seasoning in the store.
• 21:59
  Speaker 1: Don't make me that suddition don't turn off better and
• 22:02
  Speaker 1: so we've we've found that a lot of women were
• 22:06
  Speaker 1: buying makeup products but didn't really know what worked for them,
• 22:09
  Speaker 1: what worked for their complexion, how to use the products
• 22:13
  Speaker 1: um and so we were like, we need to solve
• 22:15
  Speaker 1: the problem of the lack of education around makeup. Because
• 22:19
  Speaker 1: makeup is one of those things that that's been around
• 22:22
  Speaker 1: for a really long time. You just automatically expect that
• 22:25
  Speaker 1: people know what they're doing, but they don't. Like my
• 22:28
  Speaker 1: my customers are not makeup artists. They're not the people
• 22:31
  Speaker 1: who are watching YouTube videos. They don't have time, you know,
• 22:35
  Speaker 1: they're raising kids, or they're they're growing in their careers,
• 22:38
  Speaker 1: or they're just spending time more time on what actually matters.
• 22:43
  Speaker 1: And I'm gonna be honest, we've we've never believed that
• 22:45
  Speaker 1: makeup was the most important thing and it should never be.
• 22:48
  Speaker 1: So we were like, Okay, well, how do we allow
• 22:51
  Speaker 1: our customers to show up there as their best selves
• 22:55
  Speaker 1: without having to spend so much time trying to learn this.
• 22:58
  Speaker 1: So we launched our faith Are Fast Faced system, which
• 23:02
  Speaker 1: is basically like the proactive of makeup, where six products
• 23:06
  Speaker 1: and it's designed to give you your full makeup look
• 23:09
  Speaker 1: in seven minutes or less, and we tell you exactly,
• 23:12
  Speaker 1: you know how to use the products, and we curate
• 23:15
  Speaker 1: what works for your complexion for you. So once we
• 23:18
  Speaker 1: know your foundation, we select all the rest of the
• 23:21
  Speaker 1: products for you, so you don't have to think about
• 23:23
  Speaker 1: what blushed works from my complection, what lips it works
• 23:26
  Speaker 1: for me? If we know your skin tone, then we
• 23:28
  Speaker 1: select every single item in that fast face kid, this
• 23:32
  Speaker 1: is awesome. Um so I'm just looking at your sight here,
• 23:36
  Speaker 1: I'm looking at her site as uh, the lip bar
• 23:39
  Speaker 1: dot com. That's why I got the information about the
• 23:41
  Speaker 1: six products seven minute minutes your full face, which is
• 23:45
  Speaker 1: the fast faced system that she was talking about, and
• 23:47
  Speaker 1: then you have then then I clicked tutorials and then
• 23:50
  Speaker 1: you have the was that the fast Faced challenge right there? Yeah,
• 23:55
  Speaker 1: that's that's that's so much fun. That's like the context,
• 23:58
  Speaker 1: you know, I'm just going with for your having fun.
• 24:00
  Speaker 1: I'm just always just click just but you know, I'm
• 24:08
  Speaker 1: very complimentary of you because of the fact that, uh,
• 24:11
  Speaker 1: it's a you know everything. I love walkinging, I love branding,
• 24:15
  Speaker 1: I love trying to figure out what white people relate
• 24:18
  Speaker 1: to anything. First of all, your your lines and your
• 24:22
  Speaker 1: artwork clean. They're very clean, and and and and everything's
• 24:27
  Speaker 1: very it's it's just it's just almost like it's three dimensional,
• 24:30
  Speaker 1: but it's not. It's just done that well. And so
• 24:34
  Speaker 1: you tell a really good, fun story on your website,
• 24:38
  Speaker 1: and that's important because you know it's online, it's online business,
• 24:42
  Speaker 1: and so you're not working out of a storefront, and
• 24:45
  Speaker 1: so that is important. So when I'm just having fun
• 24:49
  Speaker 1: going and I'm at the Fast Faced Challenge, I clicked tutorials,
• 24:52
  Speaker 1: I got options, I'm not I'm not limited. I got
• 24:55
  Speaker 1: the shade find I got the eye of the face,
• 24:57
  Speaker 1: the lips, the fast faced kids. All is good stuff
• 25:00
  Speaker 1: is a guy. I'm a guy now older guy that
• 25:03
  Speaker 1: not whearing in it is and I'm having fun. So
• 25:06
  Speaker 1: I can imagine that the women that come to your site,
• 25:08
  Speaker 1: and now I can see why your site was so clicked.
• 25:11
  Speaker 1: When people they click, they had to come back. This
• 25:14
  Speaker 1: is fun, this is fun. You tell a great story
• 25:16
  Speaker 1: that's hilarious. Thank you. And honestly, we had to learn
• 25:22
  Speaker 1: how to tell that story because when we when we launched,
• 25:25
  Speaker 1: you know a lot of small businesses out there, you
• 25:27
  Speaker 1: don't you don't have money to launch into a retail store.
• 25:30
  Speaker 1: You don't have money to open your own store. So
• 25:32
  Speaker 1: we were like, all right, well, we're selling something that
• 25:35
  Speaker 1: people traditionally buy in person. How do we make the
• 25:38
  Speaker 1: most impactful moment possible online to give that customer confidence
• 25:43
  Speaker 1: to place in that order. Now we have a little
• 25:45
  Speaker 1: bit of flexibility because we're on target stores across the country. Graville,
• 25:52
  Speaker 1: I mean that's a little bit of town, akin, Okay, Columbius,
• 26:00
  Speaker 1: the tower that Columbia, rock Hill, South Carolina, Charlotte, North Carolina.
• 26:06
  Speaker 1: Congratulations here this is all I mean when when they
• 26:10
  Speaker 1: you crossed the board here, so you know, I also
• 26:12
  Speaker 1: know that they can buy you through the Amazon because
• 26:14
  Speaker 1: I went online. You know Amazon, I'll be I'll be
• 26:16
  Speaker 1: doing my little research. I don't know if you know, miss,
• 26:18
  Speaker 1: but I don't just get on the phone just start
• 26:21
  Speaker 1: talking to somebody tying that confused. I've done my homework
• 26:24
  Speaker 1: on you, and you got your little act together, little miss,
• 26:27
  Speaker 1: Fami you little miss. I was in New York just
• 26:30
  Speaker 1: doing it and I got tired. I just went on
• 26:32
  Speaker 1: back home Detroit said hey, I'm gonna make it happen,
• 26:35
  Speaker 1: and you all making it happen if you had to
• 26:37
  Speaker 1: say anything to anybody who listened to your shows. The
• 26:41
  Speaker 1: lift bar dot com our own lines of very use
• 26:44
  Speaker 1: of front the site. You can go to the store
• 26:47
  Speaker 1: locator and find out the nearest target near you. And
• 26:50
  Speaker 1: believe me, it's gonna be a target near you. I'm
• 26:52
  Speaker 1: going through this little thing and it's it's so you know,
• 26:55
  Speaker 1: when you scroll down, you get tied scrolling down. I'm
• 26:58
  Speaker 1: tired of scrolling down. That's how many target stories? She
• 27:01
  Speaker 1: she she's wearing me at Warren, Michigan, Greenville Northline. I'm
• 27:05
  Speaker 1: telling you something. I as a stand up comedy. I
• 27:08
  Speaker 1: used to travel this country all over. I know how
• 27:10
  Speaker 1: small Greenville, North Carolina. See that's a compliment. See when
• 27:14
  Speaker 1: you're in cities like Greenville, Northclina, that means everybody buying
• 27:18
  Speaker 1: her product. Everybody understands the value of a product. And
• 27:21
  Speaker 1: it's only get bigger. Pittsburgh, Pennsylvania, this is awesome. I'm
• 27:26
  Speaker 1: excited for you. What's the what's the what's the goal here?
• 27:29
  Speaker 1: Ms Butler, Well, you're gonna take over the world. You are.
• 27:39
  Speaker 1: I'm excited for you. You know, this is a beauty
• 27:41
  Speaker 1: of Chester Peak, Virginia you're just rocking the Woodbridge, Virginia.
• 27:45
  Speaker 1: I mean, just just you and all the target stories.
• 27:48
  Speaker 1: This is beautiful. So what's the what's the what's the
• 27:50
  Speaker 1: ultimate goal here? My friend? You know, it just started
• 27:53
  Speaker 1: out to make sure that everybody should not understand that
• 27:56
  Speaker 1: beauty doesn't start with the product starts with them. Then
• 27:58
  Speaker 1: the product only enhanced and said and and it's organic,
• 28:02
  Speaker 1: it's vegan, you know, and it's not cruelty related. What's
• 28:06
  Speaker 1: the future? Lip Bar? The future just to make sure
• 28:11
  Speaker 1: that every woman knows that they are enough and to
• 28:14
  Speaker 1: keep growing this, this black owned business as big as
• 28:18
  Speaker 1: it can so that we can start reinvesting in our community. Well,
• 28:22
  Speaker 1: my friend, I'm gonna drop you back at my newsletter
• 28:24
  Speaker 1: this time. You know it's coming. I'm sure it's gonna
• 28:27
  Speaker 1: be the most click thing in my newsletter. And uh god,
• 28:30
  Speaker 1: bless you girl. Don't you change. I'm glad I got
• 28:33
  Speaker 1: you on my show, like ms Abouski war that's my girl.
• 28:38
  Speaker 1: She introduced me to my staff. Already knew about you
• 28:41
  Speaker 1: because I'm an old dude, don't know nothing about the lipstick.
• 28:45
  Speaker 1: But now I do cause I know where the lip
• 28:46
  Speaker 1: bar dot com is. I got the story local. Let
• 28:49
  Speaker 1: gonna take my little Twitter two year old aughters say,
• 28:51
  Speaker 1: let's go lip bar shopping. Okay, oh, I love it.
• 28:55
  Speaker 1: I really appreciate you. This has been like my most
• 28:58
  Speaker 1: fun interview ever. I love it. I appreciate you. You
• 29:01
  Speaker 1: Just stay safe, Okay, thank you, Thank you? All right.
• 29:05
  Speaker 1: If you will hear more money Making Conversation, go to
• 29:07
  Speaker 1: Money Making Conversation dot com. I'm with Sean McDonald. I'm
• 29:10
  Speaker 1: your host. In this season of giving, Coals has gifts
• 29:14
  Speaker 1: for all your loved ones. For those who like to
• 29:16
  Speaker 1: keep it cozy, find fleeces, sweaters, loungeware, blankets and throws,
• 29:20
  Speaker 1: or support minority owned or founded brands by giving gifts
• 29:24
  Speaker 1: from Human Nation and Shame Moisture. And in the spirit
• 29:27
  Speaker 1: of giving, Coals Cares is donating eight million dollars to
• 29:31
  Speaker 1: local nonprofits nationwide. Give with all your heart this season
• 29:35
  Speaker 1: with great gifts from Coals or Coals dot Com. Still
• 29:38
  Speaker 1: living in manually taking notes, there is a better way
• 29:41
  Speaker 1: to start the new year with auto dot ai. Automatically
• 29:44
  Speaker 1: get meeting notes. Auto dot ai works for virtual meetings
• 29:47
  Speaker 1: like Zoom, Microsoft Teams, and Google Meet. Sign up on
• 29:49
  Speaker 1: the web for free or download in the app stores
• 29:51
  Speaker 1: auto dot ai. That's O T T E R dot ai.
• 29:57
  Speaker 1: No not now that sounds like it's gonna cost you.
• 30:04
  Speaker 1: I know what to do. I'm going to cash in
• 30:06
  Speaker 1: at USA dot com. I can apply in minutes, get
• 30:08
  Speaker 1: an instant decision, and if approved, I could have the
• 30:10
  Speaker 1: money in my account as soon as the same business day.
• 30:13
  Speaker 1: When you need money, fast be the hero. Go to
• 30:16
  Speaker 1: cash net USA dot com to apply for the money
• 30:19
  Speaker 1: you need now. The exact timing is to when your
• 30:22
  Speaker 1: loan funds will be available will be determined by your
• 30:24
  Speaker 1: banking institution.