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208 | I Give You Feels, You Give Me Money Part 2

Emotional marketing is a strategy that has been deeply incorporated into campaigns to solicit donations, sell products, gain brand loyalty, and other uses for decades. Finding successful methods to persuade people to buy into a product or an idea has been around since ancient times. Whether with familiar faces, hard facts, or clever stimuli, advertising experts play into our very predictable behavior given ad campaign characteristics. If you think you’re impervious to donating money, buying new sneakers, or one-click buying that flight to Hawaii, you’re most definitely no match for the…

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