Blue Tools, Green Tools: Inside Bosch's Channel Strategy
Bosch runs two completely separate tool ranges under a single brand: blue Professional tools for tradespeople, green Home and Garden tools for homeowners. Same name, same shelf, different machines. This episode unpacks what that split reveals about how manufacturers choose distributors, route products into geographies, and decide which version of themselves you're allowed to buy. From a UK dealer stocking a thousand Bosch products out of a global catalogue, to a manufacturer acquiring its own distributor, to a screwdriver that Americans once imported from overseas because Bosch simply…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.