Latest / We Are For Good Podcast - The Podcast for Nonprofits
228. The Superpower of Stickiness to Grow Believers for Your Organization - Dr. Pamela Divinsky
Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement. 💡Learn: How narrative research & co-building create stickiness leading to action3 layers of respect…
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