EP 328: Rethinking agency biz dev part 2: How things evolve with Drew McLellan

Build a Better Agency Podcast · Jan 17, 2022 · 1m

During the lifetime of an agency, how that agency/agency owner approaches business development evolves. In the beginning, an agency's first clients are people the agency owner knows personally. From there, as the agency matures and grows, it morphs into working with people who have been referred to the agency by happy clients. Many agencies never evolve past this level of business development. It can be challenging to see options for the continuum of business development beyond the normal routine. Today's episode is continuing our deep dive into agency biz dev. Building up the previous…