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Under the Radar: How far will Salesforce’s Agentforce platform reshape its growth trajectory in ASEAN?
Helping businesses manage their customers more effectively and efficiently – that is the work of our guest for today, Salesforce. Founded in 1999, Salesforce pioneered a Software as a Service or SaaS model by bringing Customer Relationship Management or CRM software to the cloud. You might have heard of the term CRM for quite some time, but while CRM might seem like a buzzword that came about towards the end of the twentieth century, the concept is fairly easy to understand, and has been practised for thousands of years by traders. To a company selling goods or services, CRM basically…
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