Latest / Genuin Connections / Genuin Connections: Episode 3 -- David Teicher, Founder/CEO at Qru

Transcript

Genuin Connections: Episode 3 -- David Teicher, Founder/CEO at Qru · Genuin Connections

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this is genuine connections featuring
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collaborative conversations about
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Community content creativity Commerce
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and the convergence of media and
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marketing welcome to genuine connections
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where we dive deep into the intersection
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of content community and commerce I'm
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Matt wor the CMO at genuine and today
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we're bringing you a conversation with
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someone who truly embodies the power of
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connection in our industry David tyer
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has spent years building and leading one
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of the most engaged and influential
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marketing communities first with brand
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innovators bringing together top CMOS
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and thought leaders and change makers in
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ways that actually matter now in that
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same Spirit he's taking this Innovative
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mindset and moving forward with crew his
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new Venture that's defining how we
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engage and share and collaborate in a
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rapidly evolving landscape and in this
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episode I hope to unpack what makes a
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great Community Thrive how content fuels
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real
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relationships uh and what David sees as
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the future of Engagement so whether
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you're a marketer a Creator or just
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someone who's fascinated by how
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connection drives success this is one
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you don't want to miss so let's get into
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it and welcome
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David David tyer welcome and thank you
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for joining us as part of this genuine
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connection conversation I love it thank
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you for having me I mean I'm I'm excited
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to be here Matt I honestly I mean I've
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known you probably more than a decade I
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give or take a decade or so but this
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career Journey that you've been on is
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something that has fascinated me as your
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friend as a colleague as a partner in
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many ways over the years but I got to
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know you when you first really got to
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Brand innovators and it's a company that
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has built its entire platform on making
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connections it is a premier marketing
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Community are you someone now as you
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move into this next chapter which we
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will talk about are you thinking about
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are you leveraging these lessons these
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takeaways like what is it about
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community and connection that has
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inspired you I mean yes the short answer
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I mean look that is what I live for um
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and and forgive me if I bored you with
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this story in the past but you know I
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wasn't before even before brand
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innovators before ad age I was an agency
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guy right so I never thought of you know
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Community Connection events as as a
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world for me um but I don't know maybe
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about 16 years or so ago a couple ad age
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editors slid into my DMs and when they
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tried to sell me on working on the
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conferences it was the people part that
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really sold me at the end of the day
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right hey you're going to get paid to
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meet people uh which I thought thought
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was really cool but then what I fell in
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love with uh as far as uh you know brand
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innovators and and my time at adage was
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not just me meeting people but bringing
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other great people together because like
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when you can do that and you see like a
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real
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relationship like be born in real time
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and you see that relationship then
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transcend the environment in which it
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was born and like you know you just
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brought two great people together and
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they're going to work together somehow
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or help each other in some way like
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that's what
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that's what I find super fulfilling so
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there's a lot of different ways to do
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that I loved my time at ad Ag and brand
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innovators in kind of these large format
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vehicles to bring lots of great people
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together and now it's just looking at
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different ways to bring great people
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together so what was it about the media
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marketing I mean agency was probably
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your foray into it but was it the idea
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of content was it creativity or was it
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like many people of Our Generation like
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not really sure what to do and this
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seems cool so let's just see what
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happens yeah yeah I mean it's a few
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things um I mean I I was if you want to
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go way way back to like me in college
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like I was I started off Premed then I
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switched to maybe I'll go to law school
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then I became a psych major and I really
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was not sure of of my trajectory I I had
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this you know I grew up in a family
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where you know it was almost
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predetermined that I was going to go to
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grad school of some sort and and have a
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one word job title doctor lawyer
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business you know accountant psych right
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like that was the world that I knew and
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then honestly you're going to think this
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is funny I watched the movie thank you
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for smoking with Aaron eert and I'm like
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I could do that right and and not
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necessarily to be a shill for tobacco
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companies but but the world of like
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strategic Communications and uh
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marketing really intrigued me and the
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more I looked into it I realized it
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would uh be a good vehicle for my that
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now the background in Psychology that I
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had because I was a psych major and I
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got this internship and I just fell in
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love with it and I and I just love the
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way our industry at its best is focused
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on understanding how people think and
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understanding how people behave and why
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they behave that way and then
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communicating to them based on that
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understanding right and those insights
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and that's what I love um the creativity
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part of it the technology part of it for
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me that's all kind of secondary to like
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the human psychology part of it well
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it's interesting because I again I think
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of you in this community Builder mode
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but I also see you as a real creator of
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barbecue videos right that is you that
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is authenticity that is but I mean only
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half joking like it is interesting to me
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that you are someone who was so early in
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Sharing personal passions in a way that
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crossed over with professional right was
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that intentional or or like yeah I mean
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it it was I mean maybe subconsciously
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but then then it became more more uh
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overt as time went on but like people
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don't want to work with a an imaginary
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person behind an email account right
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like if they know you as a person they
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want to work with you and and I am I am
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a person I know you are a person and yes
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we have our jobs and we have
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professional reasons to talk to each
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other and work with each other but we
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are Al so much more than that and I
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think when I think about community and
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connection like there's two layers to it
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right like when I bring people together
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or when I meet people like yes there's
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the professional stuff that I want to
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talk about but that becomes so much
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better when we also like each other as
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people and when we know each other as
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people I don't right so it's that I want
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for myself and my relationships with
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other people and just in general I think
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that moving beyond that kind of
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superficial layer is really really
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important so like yeah I want to talk
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about my Parenthood experiences and my
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mental health journey and my barbecue
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videos like that's who I am as a person
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and um I'll share it as much as I can
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and I'm comfortable sharing it and I and
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I think it just helps me build
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relationships with people
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honestly I I mean it it's definitely um
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it's definitely one of the many reasons
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I am drawn to you and enjoy spending
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time with you because you are you it it
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also helps that we actually share many
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of these things in common which you
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might not have known if it's like I saw
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you at a conference or you know we had a
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meeting right so that connection is
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forged through authentic sharing and and
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connection in your role as I I was I was
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going to call you Chief MC but you you
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were much more than that but um that was
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always how I saw you as uh at Brand
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innovators for the last decade but now I
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love that role you are you are you're
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great at it but you you've moved on into
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a different opportunity something that
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you have forged and created for yourself
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where you're taking a lot of those
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lessons a lot of the things that you've
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you've gleaned around content and
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connection I've been following this now
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and and been uh been connected with you
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as you've been building it but tell us
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what is crew and how do we join your
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crew absolutely I would love nothing
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more uh so I don't I don't want to give
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the sales pitch but you know we're we're
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still on still in the early days I will
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preface it this is really day one um but
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there were I would say two pieces of
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feedback or Insight that really drove
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what crew is uh one is like I was saying
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earlier just at a personal level I feel
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very fortunate to have such amazing
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relationships and amaz an amazing
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personal professional community of
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Industry Executives and leaders that
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support me and have supported me over
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the years right looking at back at Brand
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innovators and AD age if the marketers
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that I work with didn't answer my emails
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or didn't pick up the phone when I
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called or didn't show up to my events I
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mean in the event business if people
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don't show up for you you don't have
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events and you don't have a business
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right so I've always felt incredibly
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fortunate in that respect and the idea
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of saying how can I help others build
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their personal communities and their
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personal board of directors that crew
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right uh was really important to me and
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and just this idea that nobody in our
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industry does it alone um sometimes it
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looks like people do but nobody's really
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doing it alone and you know that crew is
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the Difference Maker and it can mean a
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lot of different things for different
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people it could be mentors or peer
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groups it could be partners and
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collaborators people to you know educate
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you or inspire you future team members
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right like people that can hire you that
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you can hire to to work with you so this
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idea of like a I want to help other
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people build this little micro Community
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for themselves this this crew um was
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really important to me and then the
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other is you know just from a form
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factor perspective you know there's a
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lot of different ways to bring people
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together and I personally have always
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gravitated to the more intimate
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environments um and so kind of combining
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those two and saying how can I create
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really special intimate environments
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were which are very intentionally
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curated and that yeah is the vision to
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do this across channels like obviously
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you've been in an event related or
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adjacent like business for for a number
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of years is this something that will be
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in real life it'll be digital it'll be
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virtual all of that yeah a th% um I
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think in time right I think I think the
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key where I see I'm going to be I'm
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going to be um hypocritical here but I
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think the best relationships are born in
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person and then and then nurtured you
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know on on other platforms or
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environments right so I can see a world
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where I'm bringing together these crew
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cohorts and then yes in between these
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inreal life opportunities there's you
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know Community platforms and and and
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other ways to bring people together and
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I say hypocritical because some of my
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closest Best relationships were forged
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online so uh you know I think you and I
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probably first met in on Twitter right
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like before even meeting in person right
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and I could say that about a lot of
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people uh I I do think that the world
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has unfortunately changed and it's
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harder to build real meaningful
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relationships in those public uh digital
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environments and social Landscapes like
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LinkedIn or Twitter because there's so
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much garbage uh or noise for lack of a
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better term than there used to be uh but
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yes I'll long answer to a short question
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I think it's
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both so with the progression and I know
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you're early stage but how do you
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envision this rolling out as far as
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either types of brand
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or topics or themes areas of Interest
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are there startups or certain people
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that you hope to collaborate with
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through crew I mean yes all all of the
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above um I think for me building that
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road map is fluid um and and in in a
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large part I've always got my ear to the
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ground in terms of what's important to
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the marketers that I work with so that
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feedback that I get is really what
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informs a lot of the planning uh but so
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so to that effect we are starting with
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three of these crew cohorts a leadership
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crew a media crew and a culture crew uh
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every marketer working backwards every
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marketer that I talk to is obsessed with
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culture right and and looking for
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opportunities for to be in culture and
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play in culture and and make sure their
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brands are culturally relevant uh Sports
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Music Entertainment Properties uh you
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working with talent and celebrities and
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influencers and creators right it's a
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it's an always on Evergreen never ending
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chall all to because even if you are
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culturally relevant one second you might
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not be the next second so that is that's
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where I'm starting is culture I think
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the media world you know we could talk a
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lot about but the buying planning
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personalization analytics you know the
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AI side of things that's also really
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interesting and then the leadership side
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there's really two things that I think
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about one is today's leadership cohort
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and and the CMOS that you know a lot of
13:22
the feedback that I get are it's it's
13:23
Lonely at the Top right uh where you
13:26
certainly do have Cosmos with big
13:28
networks that can call on others but
13:30
then you also have Cosmos who are heads
13:31
down do doing the hard work and there
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aren't a lot of people internally at the
13:36
brands or within their organization that
13:38
they could talk to because the other SE
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Suite members don't necessarily
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understand the marketing lens that they
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look through and they can't there there
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so so how can I bring them together but
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then I also think about aspiring leaders
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and kind of that next generation of
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marketers senior directors VPS svps who
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are amazing and they are already leaders
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in their own right but maybe they've hit
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a wall how can I help them over that
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hump and and kind of fuel their
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progression in this industry Again by
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connecting them with their peers their
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cohorts mentors other people to help
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them in their in their
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Journey so you said you're a psych major
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and you've been was Chief content
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officer what was your title of brand
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innovators technically Chief content and
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Community officer yes okay okay so
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content Community culture connection
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we're using a lot of words that happen
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to start with the letter c but I don't
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know if that's relevant but I you also
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spell them with the letter Q if you
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wanted you you could with a Q the this
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convergence that we're talking about of
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now
14:45
like marketing and media and Community
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how do you how do you define or think
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about what makes for a strong marketing
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Community I think it's to use another CW
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all about curation um and and then uh
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tangentially or or other other nonc
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words like relevance and uh right where
15:11
don't feel limited by the way feel free
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to explore the other letters the whole
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there's 25 other yes yes um no I I think
15:18
it you know again there's there's a lot
15:20
of different ways to bring people
15:22
together a lot of different Community
15:23
platforms out there and I think again a
15:25
lot of them are amazing um I think for
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me it's really my goes back to just my
15:30
thesis about media in general whether
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it's in person online social I think
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we've been part of this world
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where it's it's too big uh you know the
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the premise of the internet was hey
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we're going to give you access to
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everything and everyone and I think
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we're seeing a pullback from that where
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it's like hey maybe I don't want to
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access everything and everyone all the
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time and I think about it from a
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community standpoint as well is how can
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I put like-minded people together um who
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see the same challenges who are facing
16:04
the same obstacles or excited about the
16:07
same opportunities or investigating the
16:10
same Trends people want to that's that's
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the most valuable sometimes I mean other
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times you want to cross-pollinate and
16:16
other times you want to be with people
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who see things completely different
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because it brings a different
16:20
perspective but I think sometimes it's
16:21
really at the end of the day it's a
16:23
matter of curation right okay the
16:26
bringing right those vi points together
16:28
bringing the content to the people
16:30
bringing the people together right you
16:31
are in some cases pulling and in some
16:34
cases pushing I guess is that yeah fair
16:36
to say I absolutely so what do you think
16:39
you know as a brand conary or I don't
16:44
know it's another I'm trying trying to
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get creative with my c-words but sure
16:48
consultant yes but what do what do you
16:51
think Brands get wrong about community
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building right because I think some do
16:55
it well some struggle some have it right
16:59
and then lose their grip so is there a a
17:02
common theme or thread that you see it's
17:07
interesting I was literally just having
17:08
a conversation about like the you know
17:12
there's a lot of different marketing
17:13
disciplines one of them being CRM and
17:16
loyalty and it it often does not get the
17:19
attention it deserves or it's relegated
17:22
to email lists and CRM platforms right
17:26
but when it's most powerful it's seen as
17:30
right that Community engagement piece
17:32
right these are people if they're if
17:34
they're in your system if they're
17:35
already telling you they love your brand
17:37
they shop your brand they' bought your
17:38
stuff that's that's a huge signifier
17:41
right they are they are not just people
17:43
in a database they are fans of your
17:45
brand or have the potential to be fans
17:47
of your brand if they're activated right
17:48
away exactly and I think that embracing
17:51
that and investing in you know we think
17:54
of community as like a social media term
17:56
but like it's so much more than that and
17:59
and I think that it'll it I'm really
18:01
interested in seeing where that
18:03
discipline of loyalty and CRM evolves if
18:07
it can really get to that like brand
18:09
fandom and brand Community place where
18:12
you see the investment being made and
18:14
embracing these people and not because
18:16
right now there's a lot of like okay
18:18
they're in our system let's go focus on
18:19
the net new customer and then they kind
18:21
of get ignored right and then you have
18:24
to reacquire them as customers right and
18:26
that's just more expensive I I I would
18:28
love to marketers focus more on the
18:30
people who have already told them they
18:33
they love the brand yeah the you hear
18:36
clearly I'm sure you've you were at a
18:39
million conferences a year but the
18:41
funnel that everyone brings up has
18:43
become this Antiquated concept sure what
18:46
we've been working through is
18:49
the geometric shape I don't know what
18:52
you call it of community is actually an
18:54
infinity loop where you are re-engaging
18:57
people post- purchase getting them back
18:59
into the pre- purchase but you as a fan
19:01
of something become an advocate that
19:02
gets me in right so it's it's a way of
19:04
keeping people in I don't know if it'll
19:06
stick but it seems to be resonating and
19:09
there's no way out once you have it
19:10
figured out so that's the point of inity
19:14
I mean that's you know you keep them
19:15
trapped right but but it be it makes so
19:17
much more sense and and yeah certainly
19:19
there are some Brands out there with
19:21
more mature uh I think visions and ideas
19:23
for what that looks like but I think a
19:25
lot of there are a lot of organizations
19:27
that are still lagging and and and think
19:29
of loyalty as just a database of emails
19:32
that they can reach out to on an ongoing
19:35
basis so what is um what is the role
19:38
that content plays in shaping this
19:41
loyalty retention incentive
19:44
reward infinity loop as far as just
19:47
sustaining these communities or growing
19:50
them well I think it's it's twofold
19:52
right and uh one is these are people
19:56
whether it's me in my community and my
19:58
platform I think I have a or or other
20:00
brands right this I you can create
20:02
content for this community it doesn't
20:04
have to be content that's meant to sell
20:06
them something or drive a purchase but
20:08
it's meant to say hey we understand you
20:11
and there's something that we can create
20:13
that is something relevant to us as the
20:16
Creator and it's also relevant to you as
20:18
a member of our community right whether
20:19
it's a cpg company coming up with
20:22
cooking videos right like which which I
20:24
think is a perfectly valid example right
20:27
but uh or
20:29
deputizing members of your community and
20:31
and giving them a platform and raising
20:33
them up which again I think we see a lot
20:35
of and and you've talked about you know
20:37
in this industry there's user generated
20:39
content and there's influencer campaigns
20:41
but I see a really cool
20:44
opportunity for Brands to not just glom
20:48
onto a big influencer or Creator because
20:50
they already have a big following but to
20:52
look for those smaller voices people who
20:55
love their products and Elevate them and
20:57
give them that platform
20:59
that they deserve and you know at that
21:03
at that point you're not just looking at
21:05
them as again for for their reach right
21:07
you're giving them your resources and
21:08
your reach as a brand uh but saying hey
21:11
you're you're you're connected to us
21:13
you're a fan we like what you do we want
21:15
to elevate you which I I love I I see
21:17
that as like the most fruitful kind of
21:20
relationship yeah it's a it's a balance
21:23
I think that's going to be different for
21:24
every brand but in the same way that
21:26
it's like whether you're working with a
21:27
technology partner or a media partner
21:30
that's like build borrow or buy right
21:34
and it the answer is usually all three
21:36
but in some ratio that will shift over
21:38
time exact content has gone through that
21:41
fluctuation right everyone invested so
21:43
much in building their own and then they
21:44
could partner with others and if I can
21:46
get users to create that Network effect
21:48
of social proof but at the end of the
21:50
day you need all of it if you're going
21:52
to be successful and grow because no
21:54
audience is single platform and no
21:56
audience is single-minded and that's
21:58
audience now you throw in communities
22:00
which is like a multi-directional aspect
22:02
of audience it's not one way anymore
22:03
it's right every way arrows in all
22:05
directions right that's a big that's a
22:08
big shift but you're also I mean you you
22:11
are someone who's had this front row
22:13
seat to the evolution of marketing and
22:15
media what do you what is exciting you
22:17
now about shifts that are happening well
22:20
I think
22:21
continuing exactly what we're talking
22:24
about and and a little bit of what I was
22:26
alluding to earlier about the internet
22:27
being too big
22:29
uh I I really I'm seeing a lot of or
22:33
what I'm excited to see a lot more of is
22:35
the shift into small right into Niche
22:38
whether from a Content standpoint um
22:40
from an event standpoint uh I think I go
22:44
back to the early days when I started in
22:46
in comms and PR and there were you know
22:49
the influencers of the day were bloggers
22:51
right and they didn't have big audiences
22:54
for the most part but they had a very
22:55
specific Niche subject or expertise so
22:58
so you were a a a mommy blogger or a
23:01
Parenthood blogger you were a food
23:03
recipe blogger you were a gardening
23:05
blogger right so you may not have had
23:07
the biggest audience but they were a
23:09
very highly engaged audience and that to
23:12
me is a community right like an Engaged
23:14
audience that trusts you that's
23:17
responsive to when you create content
23:19
that interacts with you right as opposed
23:22
to kind of the mass Med like again our
23:26
industry is obsessed with numbers right
23:28
so this idea of volume and reach is it's
23:31
it's hard to unlearn the importance of
23:34
audience sizes right but if I'm if I
23:38
were a CMO and I had a certain Media
23:41
budget I would really want I and a
23:43
limited budget I would focus on smaller
23:47
outlets and smaller media that had a
23:49
more engaged loyal quality type of
23:52
audience or Community right rather than
23:54
just numbers um and I think that our
23:58
industry is starting to unlearn the
24:01
obsession with with mass reach a little
24:03
bit I don't want to deride it or knock
24:05
it I just I just think that that's the
24:08
exception not the rule I wonder where in
24:12
that culling down and maybe I would use
24:15
the word Focus because focus is never
24:18
just about one destination you can focus
24:20
on a few things but each focus is going
24:22
to be more narrow in this right model
24:24
that you're saying I am interested and
24:27
curious in some ways um already
24:31
innovating in this but how AI can shake
24:34
up marketing immedia we know it's
24:36
happening both from a back office as
24:39
well as a creative generative solution
24:42
uh but what what are you most optimistic
24:45
about what are you skeptical about what
24:48
are you excited about with respect to
24:49
all that we are seeing um because we
24:52
were notation five years ago yeah yeah
24:55
okay so I mean look I'm I'm certainly
24:57
not the AI expert like that is that is
24:59
not not my forte but I will say a few
25:02
things one I'm excited
25:06
about AI is a liberator right I think
25:09
when we we get bogged down in whether
25:13
it's it's professionally or personally
25:14
in a lot of things that we don't want to
25:16
waste time with right and I think I when
25:19
we can get to a point where AI is taking
25:23
on those tasks that we don't want to
25:25
deal with to free us up to do the stuff
25:27
that we enjoy Joy that's that's the the
25:30
goal the Holy Grail right like I don't
25:32
want to be building Google sheet
25:34
spreadsheets and and things like right
25:36
like or or or doing my tax right like
25:38
when can AI do my taxes you know what I
25:40
mean like when can AI do the things that
25:43
I don't want to do that's that's what
25:45
I'm excited for I the answer is now by
25:47
the way just so you know a lot of it is
25:49
already AI powered if not AI Le but um
25:53
is it good enough for it to be trusted
25:56
is the question and that's sure well
25:58
different levels of acceleration already
26:00
but right it's it's it's increasing
26:02
exponentially right so it might not be
26:03
today but that doesn't mean it won't be
26:04
tomorrow right it's it's been incredibly
26:06
impressive I think from uh when I when I
26:09
when it frees us up I don't also
26:11
necessarily mean to think about like
26:13
it's not just hey I don't want to you AI
26:16
do my taxes so I can go hiking right
26:18
there's that but I also think
26:20
professionally there's a lot of stuff
26:21
that we get bogg down in and I I would
26:24
like to see especially from a leadership
26:27
perspective the opportunity for leaders
26:28
to return to the more human side of
26:30
things right building team culture right
26:34
management and mentorship stuff that
26:36
gets tabled a lot because there's so
26:38
much pulling people in different
26:39
directions if I can Outsource some of
26:41
that to Ai and just be more of a leader
26:44
uh and I don't mean me personally I mean
26:46
just in general I think that'll be a
26:48
really good benefit in the workplace of
26:50
AI to counter Inu counterintuitively
26:54
allow people to be more
26:55
human so is that not that you need to
26:58
put a number on it but like Fast Forward
27:01
five years what become the defining
27:05
traits of successful Brands and
27:07
successful brand
27:09
marketers specific to AI or in general
27:12
no in general I think AI will help in
27:14
many ways I hope it will I believe it
27:16
will but the the traits of like the
27:19
defining traits of success for a
27:20
marketer are they
27:23
different uh I think hard skills maybe
27:27
yeah hard skills probably like I it's
27:29
funny I was talking to someone the other
27:31
day who on a podcast uh who was asking
27:34
me what would I choose to learn from a
27:36
genzer in the workforce and I I you know
27:39
we talked about a few things and I Tik
27:40
Tok editing right and and I I grew up in
27:43
the days of social media marketing and I
27:45
was proficient in all things Twitter and
27:47
Facebook and Instagram right but and and
27:50
even Vine and mircat and and a million
27:52
other things but going let's go let's
27:54
play this trip let's play this game
27:56
Memory Lane but but but eventually right
27:58
but but but there's something new every
28:00
day so I think from a hard skills
28:01
perspective that's only accelerating
28:03
right and so so yes I think and AI being
28:07
the number one reason for that so so yes
28:10
as a marketer you need to be proficient
28:14
in the AI tools toour right whatever
28:17
that might be today it might be chat GPT
28:19
or perplexity or deep seek or Google's
28:22
gemini or Microsoft's cop whatever it is
28:25
um but what's interesting so so one of
28:28
the questions that I love to ask CMOS
28:30
when I would be the podcast interviewer
28:33
uh is what they look for from a talent
28:35
perspective 10 years ago a lot of the
28:39
senior marketers that I spoke to when I
28:41
asked that question would say they are
28:43
looking for experts subject matter
28:45
experts who can help stand up different
28:48
capabilities within the marketing
28:51
organization expertise is never going to
28:53
go out of style But as time has gone on
28:57
when I ask that question now they are
29:00
looking for multi-disciplinarian people
29:02
who can be cross functional and speak
29:04
different languages within the marketing
29:06
department you can't just be X you have
29:09
to maybe that can be where you focus but
29:11
you also have to understand Y and Z and
29:14
a and b and c and move around within the
29:17
organization and work with people within
29:19
the organization so that I think
29:22
nimbleness and Agility um is going to be
29:25
increasingly important right so not that
29:28
Specialties will
29:30
ever be completely out of style but I
29:34
think that yeah it's it's it's Shifting
29:36
the pendulum is swinging in that
29:37
direction yeah I I heard someone
29:40
reference it and I kind of stole it well
29:42
I gave credit but uh it's like you have
29:44
a major a minor and a gap as a marketer
29:47
right like I am a brand marketer who
29:50
understands and has a minor in growth
29:51
marketing but product marketing is
29:53
probably you know my Gap so as a
29:56
marketer you can know enough to hire the
29:58
right people and let them be the
29:59
specialist in that thing but I need to
30:01
be good enough in the other two things
30:03
and I'm being very vague General but
30:05
like that's kind of where we've adapted
30:08
where you do need to be able to stretch
30:11
um it's not t-shaped anymore it's like
30:14
double shape yes exactly and and just
30:18
and by the way it doesn't end right like
30:20
there's no end point to learning right
30:21
like you have to be willing to
30:23
continuously educate yourself and
30:26
sometimes people are reluctant to do
30:28
that but it is it's an imperative right
30:30
it's a NeverEnding imperative you
30:33
there's something new to learn about
30:34
every day and you have to be willing to
30:38
to learn it well you mentioned earlier
30:40
like this next chapter for you as you
30:43
are embarking and building right I'm
30:45
sure it's both a little exciting and a
30:47
little scary how are you personally
30:49
navigating that transition uh and why is
30:52
the right answer probably relying on
30:54
your community yeah I mean it's it's
30:57
it's I'm petrified right for lack of
31:00
right uh it's incredibly scary um but
31:04
it's also incredibly exciting and I
31:06
would say you
31:08
know three and a half weeks out of the
31:11
month uh it's more exciting than scary
31:14
uh there's certainly days where where uh
31:16
again the Seesaw wobbles in the other
31:18
direction and that is the
31:19
entrepreneurial Rao though right it's a
31:21
good for yeah but like you said I'm
31:23
incredibly fortunate um I have an
31:26
amazing Community I now have an amazing
31:28
in co-founder if you know Ariel Russo uh
31:31
and you know we really believe in what
31:33
we're building it's really been
31:34
validated by a lot of the marketers that
31:36
we talk to in terms of the gaps and the
31:38
unmet needs and ways that we can you
31:40
know our North Stars value creation so
31:42
I'm very confident that if we create
31:44
value for the people in this industry
31:46
the business will follow you know what I
31:48
mean that's that's that's my North Star
31:50
is whatever it is that we're doing
31:51
whatever these experiences are whatever
31:53
these communities however they take
31:54
shape if the PE if we prioritize
31:58
the the quality of the experience and
32:00
the value that we want to deliver the
32:02
business will follow suit so I just
32:05
someone wants to get involved by the way
32:07
with crew what's the best way to connect
32:09
and collaborate with you well uh hit me
32:11
up on LinkedIn is probably the best way
32:13
to start our website is still under
32:15
development but it will be at crew. uh
32:18
but uh you could also email me David
32:21
crew. uh you could find me on Twitter at
32:23
aroc uh although like I said uh Twitter
32:26
is not what it used to be but my DMS are
32:28
still open um so you know you'll be one
32:32
of uh a lot of a lot of spam Bots but uh
32:35
they're still open but yeah I mean I'm
32:37
and I'm actively what's that no you'll
32:40
help you'll find they'll cut through the
32:42
Clutter and and get to you exactly so
32:45
I'm om the channel you know like I'm
32:46
everywhere that's where we got to be but
32:48
um like I said I'm incredibly fortunate
32:50
I've got an amazing community of people
32:52
that are excited to work with me and
32:54
build with me and participate and
32:56
collaborate so I'm just trying to to
32:58
take it one step at a time and uh that
33:00
was my biggest lesson so far in the
33:02
entrepreneurial journey is even if
33:04
there's a lot that I want to do uh I'm
33:06
not going to be able to do it all at
33:07
once so it's one foot in front of the
33:09
other one step at a time and and and
33:11
just slowly
33:12
build well David tyer CEO and founder of
33:16
crew Media Ventures thank you for your
33:18
time and for making a genuine connection
33:21
with us your your wisdom your expertise
33:24
your insights all of that um was was
33:28
just it it shines and I'm excited for
33:30
you and your journey but I am just again
33:33
grateful to be a part of your crew SL
33:36
Community I I appreciate you Matt I'm so
33:39
happy to be here uh thank you for having
33:41
me and and I'm thrilled to have you in
33:43
my crew to be in yours in your community
33:46
and uh I'm excited to find ways to
33:48
collaborate whether it's work stuff or
33:50
for a barbecue you know what I mean it
33:52
could be any anything and everything