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SPOS #847 - Matthew Dixon On The Science Of Getting More Sales
Welcome to episode #847 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #847. If you're in sales (and who isn't?) you should probably read (if you haven't already) The Challenger Sale by Matthew Dixon. The book was published in 2011, and has become one of the bigger books about sales. Matt is back with a brand new book, The JOLT Effect - How High Performers Overcome Customer Indecision (co-authored with Ted McKenna). The book focuses on a big idea: Customers no longer care about succeeding. What they really care…
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