EP 383: Getting beyond the "no" in the sales process with Richard Fenton

Build a Better Agency Podcast · Feb 6, 2023 · 1m

Sales — the dreaded word that most of us cringe when we think about it. It brings up thoughts of manipulation, forced conversations, and fear of rejection. It's one of those necessary evils that come with being a business owner that's essential if you want to keep growing. For many of us, we fear hearing the word "no." Once it's out there, we drop the conversation, take the loss, and move on. But if you want to sell effectively AND create a pleasant sales experience for yourself and your prospects, you must rethink your sales strategy. Today, I'm talking with Richard Fenton, a seasoned expert…