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Changes & Contagions: Spreading New Ideas and Behaviors to Make Great Things Happen feat. Damon Centola
New social movements, beliefs, behaviors, and technologies often struggle to gain traction. Some diseases, such as Covid-19, spread quickly and created a world-changing pandemic. Could the idea of viral diseases be applied in spreading innovations and beneficial behaviors? Damon Centola talks about his best-selling books How Behavior Spreads and Change: How to Make Big Things Happen.In this episode, he shares the findings of over a decade's worth of original research on social networks and societal behaviors. Damon talks about what drives change— influence, propagation of new ideas, and…
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