Latest / I Used To Be Crap At Sales / From The Sales Floor To BBC Traitors Final Four |EP23| Andrew Jenkins
Transcript
- 0:00Mark Ackers: What's coming up in today's episode? I think lots of
- 0:02people wear different masks all the time, right? The mask at
- 0:05home and mask at work, mask with their friends, but you who wore
- 0:09something very similar to a mask in the sense of a cloak, and
- 0:12instead of carrying quotas, you were carrying a little lantern
- 0:16around the castle.
- 0:17andrew jenkins: It's a BBC programme called the traitors,
- 0:19where there are 22 contestants placed in a castle in Scotland.
- 0:22Mark Ackers: How having a sales background helped him get to the
- 0:25Final Four?
- 0:26andrew jenkins: He was influencing skills to get people
- 0:28on your side. Otherwise, if you don't, you're gone. Did
- 0:31Mark Ackers: you start to think, okay, look, I'm gonna take all
- 0:33of my learnings and use a strategy. What was going for
- 0:36andrew jenkins: your head? We're just guessing, but you're just
- 0:38clutching the straws most of the time. You think, oh, you're a
- 0:40trait there. Why are you scratching your nose, or you
- 0:42sneezed, or you're a traitor. How do you know what these
- 0:43people are like outside the castle? So you don't know if
- 0:46they've changed. Their body language has changed. You know
- 0:48how well they look like outside of the castle? So you're trying
- 0:50to pick up on little changes in
- 0:51Mark Ackers: behaviour. So you didn't openly admit therefore
- 0:54you had, like, 20 year career in sales, I don't
- 0:56andrew jenkins: think so. No, no, I didn't know. I started
- 0:59lying from day one. People to say the word sales, and they
- 1:01think it's a naughty word, they say, take the word sales away
- 1:04from here. All you're doing is providing a solution to people's
- 1:06problems.
- 1:07Mark Ackers: I think with sales, there is just that perception of
- 1:10manipulation. Do you think if you would have been quite open
- 1:13an institute that, Hi everyone, I'm Andrew, and I work in sales.
- 1:16Do you think you would have got as far as you did? Andrew did?
- 1:20You used to be crap at sales.
- 1:21andrew jenkins: I did. Used to be terrible at sales. Yeah, I
- 1:23applied for a job BEC in Lloyds Bank. I thought it's a good
- 1:26place to start my career. I suppose in Lloyds I was one of
- 1:28the best in the UK. I went on numerous recognition events in
- 1:31London. I treated my customers as if it was a mother and
- 1:34father, for example, so I could sleep at night. I'd never miss
- 1:37all the product in my
- 1:38Mark Ackers: life. In 1999 before he started in sales, his
- 1:42life changed overnight. I was driving
- 1:44andrew jenkins: my car on the 20th of August, 1999 I hit a
- 1:46curb on the left hand side, on the passenger side, I flipped
- 1:49the car into the right hand side. Now, why did it happen to
- 1:52me? Why? Why I'm only really in acceptance. I'm not there fully
- 1:55yet. I don't think, but I'm getting there. I'm much better
- 1:57now than I was a couple of years ago, but I had to work really
- 1:59hard on myself, and what I did.
- 2:07Mark Ackers: Hello and welcome to another episode of The I used
- 2:10to be crap at sales Podcast. I'm Mark Akers, co founder and Head
- 2:13of Sales here at my sales coach and your host, we call the
- 2:16podcast that because it's true and all of our guests say the
- 2:20same. So who am I joined by today? Well, if you've been
- 2:24listening to this podcast for a while, you'll know we usually
- 2:27speak to sales leaders, founders, top performing account
- 2:31executives, people in the trenches of SaaS sales and
- 2:35startups. But today's guest, well, let me start by saying
- 2:39they have an incredible story to share. For over 25 years,
- 2:42they've worked in corporate sales, including 16 years at
- 2:46Lloyds Bank, where they were a top performing sales individual
- 2:50and manager. They sold complex financial products, led large
- 2:54teams, and seen the highs of lows with the pressure cooker
- 2:57targets and relationship driven sales. But in 1999 before he
- 3:03started in sales, his life changed overnight, a horrific
- 3:07car crash left them with a traumatic brain injury, months
- 3:11and months of recovery and a new understanding of what resilience
- 3:15truly means. Despite all this, you might know them for a
- 3:18different reason. You might know them for donning a cloak,
- 3:22sneaking around a castle, carrying a lantern more than you
- 3:26do carrying a sales quota. That's right. I'm really excited
- 3:29to say this. My guest is Andrew Jenkins, and he's here today to
- 3:33talk about his career in sales, his journey through trauma, the
- 3:38mindset behind reinvention, and what really goes on in reality
- 3:44TV. Andrew, we normally start the episode with a yes, no
- 3:49question, but I feel we need to give the audience the context as
- 3:53people might not associate you with sales today, but you spent
- 3:58over two decades at it. Give us the high level when it comes to
- 4:01sales, what were you selling and
- 4:03andrew jenkins: where? Well, for 18 years, I sold financial
- 4:06products in Lloyds Bank. I was a senior manager in Lloyds and
- 4:09then when I left the bank, I went into corporate insurance. I
- 4:12was insuring large businesses for their liability insurance,
- 4:15building stock. So I go to large businesses like stadiums,
- 4:18construction company. Anybody who had a business, really, you
- 4:21legally have to have insurance. So I did that for eight years
- 4:24then. So now
- 4:24Mark Ackers: we've got that context and rich and long
- 4:27history in sales. Let's start with the yes, no question that
- 4:30we always start the podcast with Andrew, did you used to be crap
- 4:34at sales? I did. Used to be terrible at sales. Yeah. And how
- 4:36crap are we talking on a scale of one to 1010, so let's get
- 4:40into it. First of all, how did you get into the world of sales?
- 4:44andrew jenkins: I applied for a job BEC in Lloyds Bank. There
- 4:46was a job being advertised. It was called a personal account
- 4:48manager at the time. And I thought back, got 25 years ago,
- 4:52probably. I thought, you know, great career. Big company.
- 4:55Lloyd's one of the biggest banks in the in the UK. And I thought,
- 4:57it's a good, good, good, good place to start my. Career, I
- 5:00suppose, in Lloyds, what were you selling? And who to I sit
- 5:02with lots of like, not enough clients, I suppose, day to day
- 5:05customers and sell financial products. So from any anything,
- 5:08from a credit card to home insurance to loans, savings
- 5:12accounts. So anything you could think of financial I suppose,
- 5:15really. And then also I'd refer clients on, then to financial
- 5:18advisors to look after their pensions and life cover, and
- 5:21also I'd refer them onto a mortgage arranger, then to
- 5:23discuss their, obviously, their purchasing the houses and
- 5:25Mark Ackers: things. And what kind of salesperson would you
- 5:27say you were? Would you say you were more process, more people,
- 5:30relationships or numbers? What kind of salesperson were you? So
- 5:32people
- 5:33andrew jenkins: just come with me the problem. I used to solve
- 5:35that problem. So I'm a good listener. I'm a great people
- 5:37person, and I'm good at building relationships and deepening
- 5:40relationships, because I had hundreds of customers, would
- 5:43only deal with me. They'd follow me around whatever branch I was
- 5:45working. They'd come and deal with me or I was helping them to
- 5:48build something for the future. And I say to people, you know,
- 5:50you're basically providing a solution to somebody's problems,
- 5:53and if you're not, you're Miss selling. Why would you sell
- 5:55something to somebody who they don't need it? So I've always
- 5:57I'm a people person, my listener. I sit down listen to
- 5:59the person for probably an hour and a two hours first, I
- 6:02wouldn't mention products or anything first, until I listened
- 6:05to them, found out what their goals were, their aspirations
- 6:08and what plans they wanted, also what kept them up at night, what
- 6:11they were stressed about, they were worried about, and at the
- 6:13end that I provide solutions to them problems just
- 6:15Mark Ackers: based on the way you describe that, I can tell
- 6:17you have a deeper understanding of sales than lots of people
- 6:20within that profession, right? Obviously not. People listen to
- 6:23this podcast, people listening to this podcast, get it and
- 6:25they'll they'll just be nodding along listening to you. But I'm
- 6:28guessing you had to learn that when you first got a sales job,
- 6:31you wouldn't have known that. How did you learn that that was
- 6:35the approach to sales I
- 6:36andrew jenkins: feel like lots of things in life, really, you
- 6:37learn from failed mistakes and mistakes in life you learn from
- 6:40but I'm very good when I don't achieve something in life, or
- 6:42when I don't, know, hit the target. This world we live in
- 6:46nowadays, where everybody's a winner, there's no failure. I
- 6:48think it's a lot of nonsense. And when I do my talks, for
- 6:50example, I tell people failures is not a bad thing. I said, you
- 6:54learn more from failure. But I was good at when I didn't
- 6:56achieve something, I used to sit back and think, right, why did I
- 6:59not achieve that? Why did the customer not purchase that item
- 7:02off me? I would never blame a customer ever. I'd always look
- 7:04at myself in the mirror first. If somebody didn't buy something
- 7:07off me, I think, well, I didn't get them to see that. I didn't
- 7:10make them see the need for that product or service. So I never
- 7:12blame the customer. Lots of people say, Oh, the customer is
- 7:15a terrible customer. This customer that I said, No, look
- 7:18inwards first to yourself, you they obviously didn't see the
- 7:20need for that product. So I learned from trial and error, I
- 7:23suppose, over many, many
- 7:24Mark Ackers: years. And I think that's the thing, like many,
- 7:26many, many years, it didn't come to you straight away. Did you
- 7:29have someone that sort of put their arm around you and helps
- 7:32you? Because it sounds like you become that later on your
- 7:34career, I was reading about how you refer to as like an agony
- 7:37aunt, for example. But in those early stages, did you have
- 7:39someone that sort of really put their arm around you and help
- 7:42sorry,
- 7:42andrew jenkins: it was me, a sorry, it was me, a people
- 7:43person. I like talking to people, so I've enjoyed that. So
- 7:46it doesn't matter what sales job I did, it doesn't matter what
- 7:49the end priorities I'm selling, the process is pretty much the
- 7:51same, really, whether that's in insurance, in banking, whatever
- 7:54it was, it's the same sort of process in the end, the end
- 7:56product that can prod at the end. It didn't matter cars, it
- 7:59doesn't matter, yeah. But I had a lot of mentors. I worked with
- 8:03some good, some bad. Well, I did. I take the good things from
- 8:06the good people, I implemented myself, and leave the bad stuff
- 8:08behind. So he's taking the good from all the people around me
- 8:10and then using that for my own YouTube, to carve my own craft,
- 8:13I suppose. And told
- 8:14Mark Ackers: you about that, you said you had some good mentors,
- 8:16some not so good mentors. What's the difference for you? Well,
- 8:18people
- 8:19andrew jenkins: are like as well documented, the PPI scandal was
- 8:22huge in Lloyds Bank, the laws at the bank that cost the bank
- 8:24billions of pounds. And I saw people, you know, ticking boxes
- 8:28on forms the customer didn't know about. Particular the PPR
- 8:31on a credit card. For example, you tick a form, tick, a tick, a
- 8:34box on their form, the application form. So 99% 95% of
- 8:38the time, a customer didn't know about I suppose so I wouldn't
- 8:41take practices like that, which obviously Miss fraud, I suppose
- 8:44I'm Miss selling. So there was lots of things used to go on.
- 8:46This is like a long, long time ago, because the pressure to
- 8:50perform was massive. To mean, then it was huge. The pressure
- 8:53put on staff to perform and hit their targets was huge. But I'm
- 8:56lucky. I'm a strong person, so I never buckled to the pressure. I
- 8:59never gave into that, because I'm a quite outspoken person. I
- 9:01don't I wouldn't do anything. I don't believe in myself. So I
- 9:04didn't believe in something. I wouldn't do it. Let's stand up
- 9:06for myself as well, whereas a lot of people buckle under the
- 9:09pressure,
- 9:09Mark Ackers: I can tell you got a real strong sense of like,
- 9:11right and wrong, and again, I really like the way you're
- 9:14describing that, but just I probably mumbled my words, but
- 9:19when it comes to you were talking about good mentors and
- 9:22not so good mentors. You know, people would call them coaches,
- 9:25for example. What is it about a good mentor that separates them
- 9:29from not so good the
- 9:30andrew jenkins: not so good ones, they're quite direct, and
- 9:32the feedback is not very constructive. Whereas the good
- 9:34mentors, they let you come up with the answers, for example.
- 9:37So they'll they'll guide you. They'll ask probing questions,
- 9:39umbrella questions, lots of different types of different
- 9:42types of questions, because every single person has got the
- 9:44answers inside us. We all got the answers inside us. We just
- 9:46got to find out we need somebody to help and culture us and
- 9:49mentor us and nurture us, for us to come up with our own answers.
- 9:52Whereas the top sales people, they were quite egos. A lot of
- 9:55them had their egos. They were right fixed mindset. It was
- 9:58their way or no way you do it like they. This is the way you
- 10:00do it. You can't copy somebody else's sale. You can, but it's
- 10:03not authentic. It's not real. So if you're trying to copy
- 10:05somebody else's sales model or sales process or whatever, it's
- 10:08gonna be hard for you to do that, then eventually. So yeah,
- 10:10it's somebody listening to you. They don't judge you, and they
- 10:13just sit in the trenches with you, and they give you good,
- 10:15constructive feedback, and they ask you more that they ask you
- 10:17more the questions, really not just giving you all the answers
- 10:20all the questions. It
- 10:21Mark Ackers: feels like, again, I appreciate that's your world
- 10:23now, and we'll get to that. But it feels like having the right
- 10:25coach, someone that has mentored and worked with you, has had a
- 10:28big impact on the success of your career. You said earlier on
- 10:31how you were the top performer there, and you kind of
- 10:34indicated, but I just want to dig into a little bit more. What
- 10:37was it that separated you from, let's say, someone middle of the
- 10:40road. They had the ability, but they weren't doing it. What?
- 10:42What we what separated you to them, I
- 10:45andrew jenkins: was driven. I suppose I know. I like hitting
- 10:47targets. I'm very competitive person. I'm sporty, a huge
- 10:50sporting background, and I wanted to be a winner. I want to
- 10:53be the best I could. And, yeah, and I'm hard working. But also I
- 10:56did things correct. I did things right. So people used to come
- 10:58into the bank, for example, asking to see me. So I used to
- 11:01do outbound calling. For example, I had to do that every
- 11:04day to bring in the people I wanted to see. But also, I see
- 11:06lots of people coming to me. Recommendations, probably the
- 11:09best referral you can get. So I used to get their friends, their
- 11:11family, their kids, their grandparents, coming to see me
- 11:14because they liked me, they trusted me, they felt
- 11:15comfortable with me, and they thought, go and see Andrew. Go
- 11:18and see Andrew. Come. Go and see Andrew with his loan. So it's
- 11:20got lots and lots of people coming to see me off my previous
- 11:23work of referrals from other people, which is the best, best
- 11:26sale you can get. Really, I
- 11:27Mark Ackers: couldn't agree more, and it's just something
- 11:29that we see all the time. Referrals are just the best way
- 11:32to win new business. But so few sales reps ask for them, and I
- 11:35appreciate this was more you were getting them because of the
- 11:37good work that you did. Here's what I want to ask. I suppose
- 11:40you talk about being really competitive. Love hitting
- 11:43targets, but on the other hand, always selling the right thing,
- 11:48only if they need it, and that can be a real trap for people
- 11:51morally want to do the right thing, but then we've got
- 11:54pressure. We've got targets. Our jobs do depend on us being
- 11:58successful. How did you battle that? Because there must have
- 12:01been times when you weren't top of the leaderboard that month or
- 12:04that quarter. You could have sold more, but it wasn't the
- 12:08right thing to do. How did you navigate that? Because that'd be
- 12:10tricky. Yeah,
- 12:10andrew jenkins: cool. I've seen that. I've got I've seen it so
- 12:12many times, and you know, it is a harder pressure. But like I
- 12:15said, I've got good morals. I've been brought up properly for my
- 12:17parents to do right and wrong. I'd rather not hit my target,
- 12:20but doing a correct way, hitting my target, doing the wrong way,
- 12:24to be honest, I can sleep. I can sleep at night. I got a
- 12:26conscience and I got morals, and I say I wouldn't. I'd rather
- 12:29have the feedback or the repercussions off my boss.
- 12:31Because I'm strong. I can take I'm strong, and at the end of
- 12:34the day, I'm still a human doesn't mean I'm a bad person.
- 12:36And then to me, and it's just I was very good also, as well, at
- 12:39seeing the people, the high value ticket people, the one I
- 12:42needed to see, did help me hit my target, because in the
- 12:45branch, in the bank, every product we sold at a points
- 12:47value. So me individually, in the branch had a points target
- 12:50every quarter, no, it was like 800,000 points. And every
- 12:53product we sold in the branch had a product value, a value,
- 12:56points value. So I was very good at, like, you know, when I did
- 13:00outdoor brown calling, you know, getting the lending, for
- 13:02example, the lending me did was the biggest ticket value, I
- 13:05suppose, or referring people for a mortgage, you get a huge
- 13:08amount of points. If you referred somebody to them your
- 13:11mortgage advisor, they took out a mortgage, you get a week's
- 13:13target, not far off. So why would I want to work harder? Not
- 13:16smart, as I work in smarter, not harder. I'd refer more people
- 13:19for mortgages, for example. So I'm not doing the work. Then
- 13:22really, I get them to come in, getting to see the need for it,
- 13:24refer them on to somebody else, and they do all the work. And
- 13:27so, because it was that, and also get a lending in, which is
- 13:29good, you know, good points value, you know, people on large
- 13:31credit card bills at 30, 40% APR, when I could do a loan for
- 13:355% so it's a no brainer. I was good at objection handling. I
- 13:38was very good at objection handling people. So I don't want
- 13:41a loan. I don't want a loan. I said, Well, we don't talk about
- 13:43loans. We go through everything. We'll have a big interview. And
- 13:46so I don't talk about products at the start. And I say,
- 13:48basically, all you do is lending money, whether it's on a credit
- 13:51card, a store card, car finance. I said, take the label off all
- 13:54of that and just call it debt at the end of the day. But you're
- 13:56borrowing that debt of 30% why wouldn't you borrow that 5%
- 13:59there's a no brainer, really? So, yeah, it's about seeing the
- 14:02clients you want to see to help you hit your target. Really.
- 14:05Mark Ackers: I think one of the superpowers that it sounds like
- 14:08you've got that you haven't said it out loud, is being able to
- 14:11story tell, being able to bring what you're selling to the level
- 14:16of the prospect in a way in which it makes sense. And I
- 14:19think when it comes to like money in fact, people can be
- 14:22emotionally charged and not make the right decisions, and that's
- 14:25where you've stepped in as that trusted advisor, that
- 14:27consultant, and you've earned that because you've listened
- 14:30well, you've asked the right questions. You're looking to
- 14:33guide them down the path that they want to go down, and you're
- 14:35just there to help. That makes a lot of sense. Relationship
- 14:37andrew jenkins: build is gaining their trust, then, isn't it?
- 14:39Gaining person's trust, and also relationship building is so
- 14:42important that every job, everything in life, versus we're
- 14:44not just sales. I think having a good relationship with someone
- 14:48and you're gaining their trust is really important, I think.
- 14:50And yeah, I did most of the time. I taught like I said. I
- 14:52talked to the client when they came in. I talked to them for
- 14:55about their friends, their family, their grandchildren,
- 14:57their weather, their holidays, just to get to know them. Be.
- 15:00Little bit of a rapport. First of all, it's like when you walk
- 15:02into Curry's, for example, right? You walk into Curry's, or
- 15:04whatever. You go curry, they call it, and you walk in, and
- 15:07there's little sales guy that tell what we got is television
- 15:10is 10,000 pixels. And I'm looking and thinking, you know,
- 15:13I use that Telly for, you know, if I was me, I come in, I say,
- 15:15No, what are you gonna use? I tell you for, what are you here
- 15:17today for? What we got? Which room are gonna use? Italian?
- 15:19What are you gonna use it for? Playing video games, watching
- 15:21films, but not somebody No, somebody comes in. They'll try
- 15:24and sell the most expensive Telly in the world or three
- 15:26piece suite. They don't know you're going to use it for. So
- 15:28you're thinking you're selling something to me. You're trying
- 15:30to pick you're trying to fit a round peg in a square hole. Why
- 15:32not listen to me first and talk to me and find out what I want
- 15:35to use our product first before recommending products. There's
- 15:38so many people recommend a product before you will find out
- 15:40anything about that customer, which you're never
- 15:42Mark Ackers: going to sell. And I tell you why that happens in
- 15:44my experience, and keen to hear if you agree, it's because
- 15:46people rely on their product knowledge, because they're not
- 15:49comfortable having the question, asking sorry, comfortable having
- 15:52the conversation and asking those questions because of fear
- 15:55of losing out and being attached to their targets. But you're
- 15:58right. You take a step back. What's wrong with your current
- 16:01current tally? Like, why do you even need a new one? But so, so
- 16:05this, as I say, I think people listening to this podcast is
- 16:07just gonna be nodding along to everything you're saying,
- 16:10because that, you know, they're they they already invested in
- 16:13their careers and doing extracurricular like listening
- 16:15to podcasts. We'll wrap up this section of the podcast, Andrew,
- 16:18I want to understand why actually made you leave the
- 16:20finance world? You know, you're a top performer, you're doing
- 16:23well, you're leading teams. You've got a big relationship
- 16:25network. What made you leave this world? I didn't
- 16:27andrew jenkins: agree the direction I left the banking
- 16:29world, to be honest, because I didn't agree with the direction
- 16:31the bank was going in. I was there for 88 I think was 18
- 16:34years roughly, and then I was a good performer. I handed my
- 16:36notice in, and the director came down from Lloyd, the director
- 16:39one of the banks, and so where you go? And he said, You got a
- 16:41great career every well thought of. And I said, I don't enjoy
- 16:44the direction of bankers go. In the last couple of years, I
- 16:46didn't enjoy my job anymore because I understand why they
- 16:49were doing I'm just a number Lloyds Bank, a huge I'm a nobody
- 16:51in Lloyds Bank, but my boss used to say to me, assuming against
- 16:54the ocean, you're swimming against the tide all the time. I
- 16:56said, Yeah, but I don't agree with it. You're forcing people
- 16:59to go online. It's when they come into the branch, they have
- 17:01to pay and using a machine, they all want to use internet. But I
- 17:04said my skill is sitting with clients, listening to them
- 17:06deeply in relation. My skill is relationship building. But the
- 17:09bank didn't want them anymore. And last going off one of my I
- 17:12was with a client. I dealt with this guy for about 10 years. He
- 17:15was in his 70s. He was a widow. I think sometimes you just come
- 17:18into the bank just he was lonely, I think. But he come in
- 17:20like twice a year. I sit with him. He had 800,000 pound in
- 17:24various savings accounts in Lloyds. He could have got better
- 17:27interest rates elsewhere, but he liked me, trusted me. I dealt
- 17:30with his wife's bereavement, and he kept his money with us. I was
- 17:33in the room with him. 1000 there for about, I think it was two
- 17:36hours, an hour and a half, two hours. I came up to the room to
- 17:39get a brochure, and my director, my local director, was in the
- 17:42branch, and he said to me, what are you doing in there? I saw,
- 17:44see Mr. Jones, or whatever. I said. He said, he's an hour and
- 17:46a half. I said, so. I said, it's not an egg timer on the table.
- 17:49Is there? I said, you know, I don't, I don't work like your
- 17:52hours up now. You got to go now every another don't work like a
- 17:54conveyor belt. I'll sell stay there as long as it takes. He
- 17:56said, What are you selling him? I don't sell him anything. I
- 17:58said, I'm making sure he got the best. I said, the reason that
- 18:01guy is money is with us is because of me. So I'll stay in
- 18:03there all day if I got away sex, 800,000 pound, if we got that
- 18:06much in, like, savings, that means you could lend it out the
- 18:09other side as well. So, you know, that guy can get better
- 18:11rates in Halifax, in, you know, principality, but he stays with
- 18:14me. He likes me, he trusts me. So I think I don't, I don't work
- 18:16like that. I mean, I got, I got a timer. Now, for every customer
- 18:19I saw it on a timer. I can't work like that, so I left the
- 18:22bank to go into insurance. So even though the insurance is
- 18:25heavily regulated by the FCA, it's still quite old school. So
- 18:28you win a client, you insure their business. And they don't
- 18:30care who you're working for, if you're working for, it don't
- 18:33matter what insurance company you're working for. They like
- 18:35you. They trust you. To insure their business, to protect their
- 18:37business, and you should take the rugby matches, take him for
- 18:40meals. Go to restaurants as well. That's about relationship
- 18:43building. So I enjoyed that world. I loved I did enjoy
- 18:45working in insurance. I only left there recently after
- 18:48obviously, I don't know where you're gonna go into but after
- 18:50my short TV stint, I left my insurance world after that, then
- 18:53about 16 months, 17
- 18:55Mark Ackers: months ago, so we're definitely gonna cover
- 18:56that. What I want to touch upon now, Andrew is definitely a
- 18:59topic that I have not explored the guests before, and I want
- 19:02you to share just what you're comfortable with, really, but
- 19:05you've openly talked about the crash that you had in 1999 I
- 19:10read about it, and you know, it's hard to read about, right?
- 19:14Is, even though I don't know you, I appreciate we met an
- 19:16event. But can you, just for anyone who's not heard this
- 19:19story before, at a level you're comfortable with. Share with us
- 19:22what what did happen? I was
- 19:23andrew jenkins: driving my car on the 20th of August, 1999 and
- 19:26there was five of us in car, in the car in total. There was my
- 19:29partner at the time in the passenger seat, one of my
- 19:31friend, my best friend, and his girlfriend in the back, and a
- 19:34girl I used to work with in the back. I hit the curb on the left
- 19:36hand side, on the passenger side, and I flipped the car into
- 19:38the right hand side. So I was out. I went out to the driver's
- 19:41side window, so the door, I went out that door window. So my top
- 19:44half was out the car, and my legs were in the foot well of
- 19:46the car. So my head and my arm would drop. My arm, as you can
- 19:49see, my arm and my head would drag along the floor for a
- 19:51couple of 100 yards along the tarmac. And when the car stopped
- 19:54sliding, it landed on top of me. So when the emergency services
- 19:57turned up in the vehicle, they were asking people in the car
- 19:59quite. Questions, and they said, it's too late now we think he's
- 20:02dead, so I'm not a ghost. I didn't die. Don't worry, I'm
- 20:04here. But I was, I was in a really bad way, so I lost six
- 20:07pints of blood in my body, and we got eight pints of blood. So
- 20:10I lost need all my blood. I had to have two blood transfusions
- 20:12on the side of the road there and then, and the fire brigade
- 20:14had picked the car up to get underneath the car, to get
- 20:16underneath the car, to work on me, because it was on top of me.
- 20:19I went to one hospital in South Wales called the Royal Gwent in
- 20:21Newport, but there was nothing they could do for me there, so I
- 20:24had to have a police escort. Then now to another hospital in
- 20:26Wales, because that's when neurology was on plastic
- 20:29surgery. At the time, I took the top my head completely off. I
- 20:31had no hair, no skin on top, nothing on top my head at all,
- 20:33and I smashed my skull to pieces. Had a big hole in my
- 20:36skull, about that big, probably. And the first operation I had
- 20:39that night was take all the bone up my brains. Had a lot of bone
- 20:41embedded deep in my brain. So the surgeon had to take all that
- 20:44way. That was the first operation I had. I was in a coma
- 20:47then for four weeks. But obviously, while all I was going
- 20:49on, my mother and father got the dreaded knock on the door from
- 20:52the policeman, the one the No parent wants to say, you have to
- 20:54come with us now. Your son's been involved in a road traffic
- 20:56accident and RTA, and they thought his little bump in the
- 20:59car. So so we'll get change. We'll come with you now. And the
- 21:01policeman said, you haven't got time to get changed. You have to
- 21:04come with us now. Is critical. So they were they were taken to
- 21:07the first hospital where I was as soon as they got to that
- 21:09hospital, I was on a trial. He came out the hospital be put in
- 21:12the back of an ambulance to be transferred to the second
- 21:14hospital. They weren't allowed to see me go in such a bad way
- 21:17as you can imagine. My head being dragged along with tarmac
- 21:19wasn't a pretty sight. It's not a great site now, but it's a lot
- 21:22better than it was. Than it was. And then they basically had to
- 21:25follow in a police car, and they were also told that I wouldn't
- 21:27make the trip from one hospital to the other hospital, which is
- 21:30probably about 40 minutes or 35 minutes away. Yeah, so that's
- 21:33what happened, and I was in a coma for four weeks in intensive
- 21:36care. In fact, given my life, it's
- 21:37Mark Ackers: tough to listen to that. I mean that in the right
- 21:40way, of course, talk to me about the recovery journey, like
- 21:43physically. What did that entail? When I was in my
- 21:45andrew jenkins: coma, my family were called in on a few
- 21:47occasions. I wouldn't make it through the night. I got three
- 21:49brothers, two older brothers, one younger brother, my mum and
- 21:51dad, obviously. And then when I did start recovering, they said,
- 21:55from the scans we've done on him, he's got severe brain
- 21:57damage. There's lots of shadows on his brain, which means dead
- 22:00tissue. So he said, You don't think he's gonna wake up. If he
- 22:02does wake up, he's not gonna recognise anyone. He's not gonna
- 22:05walk, talk, use arms and legs ever again, so won't be able to
- 22:07recognise anybody. So I woke up after four weeks in intensive
- 22:10care. I didn't know where I was or it happened to me. My mother
- 22:13had to explain it to me. She was standing on my bedside, hearing
- 22:15my dad, you know, crying, yeah, I didn't know where they had to
- 22:17explain where I was, what happened and everything. And the
- 22:20doctors came round about three days later and saw four days
- 22:22later and told me I would never walk ever again. And my first
- 22:25response was, I guarantee I walk in this hospital. He said he
- 22:27won't. And I said, I will. And I argued with the surgeon, and my
- 22:30mother said, it's embarrassing. You're lying in intensive care
- 22:33with all tubes coming out to everywhere, and a tracheoft in
- 22:35my throat there, and the man is trying to tell you not going to
- 22:37walk again. You know, arguments. I knew will and I did. I proved
- 22:41the doctors wrong. I learned to walk again. It took me about two
- 22:43weeks. I think it was when I first got to bed was it's quite
- 22:45scary or frightening, I suppose, because I trained for a long
- 22:48time. I trained as 14 years of age, a lot of rugby and train
- 22:51weights and everything. And I know, I know my muscle memory
- 22:54anything, but when I got out of bed for the first time, I
- 22:56literally couldn't find my leg. I could not remember to walk,
- 22:59and the physio to pick my feet up, put one in front of the
- 23:02other, and after a couple of days, I remember to walk again.
- 23:04Then, so it took me about two weeks, learned to walk again. I
- 23:06wasn't very steady, but I could walk. It was awful. The physical
- 23:09injury I'm terrible, as you can imagine. My lungs collapsed.
- 23:12They caught MRSA, everything you could think of. And then my
- 23:15biggest challenge were mental health, unbeknown to me, really.
- 23:17So I struggled with mental health for years, and my life
- 23:20was literally a car crash, excuse the pun, for many, many
- 23:22years afterwards,
- 23:23Mark Ackers: and talking about mentally, what was that process
- 23:26like? Then to recover from that
- 23:29andrew jenkins: disaster? To be honest, I was offered
- 23:31counselling after my accident, or therapy. They said, Well,
- 23:33you've been through horrendous and I assumed I was a 21 year
- 23:37old, ignorant macho testosterone for a kid, invincible, because I
- 23:41should talk about bringing in a second obviously, I think it's
- 23:44quite related on my upbringing. But so I refuse counselling. I
- 23:47thought I would see somebody in a white coat who judged me,
- 23:51psychoanalyse me and try and get inside my head. And I thought,
- 23:54I'm not seeing them. I can't relate to they can't relate to
- 23:57me. So I refuse counselling. I didn't see anybody I like my
- 23:59family background quickly. I'll just go into that. I said, Got
- 24:02three brothers, two older, one younger. My dream, like lots of
- 24:05people in Wales, has played rugby for Wales, and I probably
- 24:07would have done that. So from five years of age to 21 my
- 24:10dreams play rug for Wales. My brothers played rugby
- 24:13professionally. The three of us, we all played very, very good
- 24:15standard of rugby. So 21 years of age, my dream got taken off
- 24:18me, and I say to people, I said to you know, I talk about toxic
- 24:20masculinity and positive masculinity in my talks now and
- 24:23everything. And I say, I said, growing up, I didn't show any
- 24:25feelings and emotions. For example, I didn't think I could,
- 24:28because a man, as a man, you get told to suppress your feelings
- 24:30and emotions. Very, very young age, don't cry. Girls cry. Don't
- 24:34be a baby. So I was brought up, but obviously the three
- 24:36brothers, competitive brothers as well, we still show feelings.
- 24:39I didn't show my vulnerable side at all, and so I didn't talk to
- 24:42my family after the accident either. So we didn't speak about
- 24:45it. For you 20 or 24 years, nobody spoke about it at all. So
- 24:49yeah, it was hard, and so I really struggled. So I get up
- 24:51every day, go off to work with a shirt and tie on with a big
- 24:54smile on my face, and life and soul of the party behind closed
- 24:57doors, I hated myself. Wish I was dead, wish I won here.
- 25:00Anymore. I hated what I look like in the mirror. I couldn't
- 25:02accept my scars. Call myself a freak every single day. My
- 25:05mother said it's heartbreaking for her to hear because no when
- 25:08listen to her own son called himself a freak every day. Was
- 25:10heartbreaking when people just come to my parents. I was to
- 25:13visit my mum and dad. I'd run upstairs and hide in my bedroom.
- 25:15I don't want nobody to see me because I was a freak. I only
- 25:18started wearing short sleeve T shirts for about four or five
- 25:21years ago, I saw a long sleeve shirts or jump but I wouldn't
- 25:23wear I hated my arm, my scar on my arm, and, yeah, I self
- 25:26sabotage. Anything good happening to me. Yeah, it was a
- 25:29night. I never tried to do anything. I never tried to take
- 25:31my own life. There's some dark days, and when people tell me
- 25:34they got depression, they haven't, most people haven't got
- 25:37them a bad day, because with depression, this is what I
- 25:39think. I never got diagnosed or anything, but I used to lie in
- 25:42bed some lie in bed someday, looking upstairs, looking up at
- 25:44the sea, and crying my eyes out. To get out of bed was hard work.
- 25:47And physically dragged myself to bed every day. It was hard. It
- 25:50was a real chore to go to bed. I could easily lay in bed, pull
- 25:53the quilt over me, and stay there for months, to be honest,
- 25:55that'd been so much easier. So it was hard working out of bed,
- 25:58really. So my life was a disaster for many, many years to
- 26:01be after my crash.
- 26:02Mark Ackers: I mean, again, like, really, really tough to
- 26:05hear that. But it's, it's, it's commendable, how honest you're
- 26:08being and sharing that, because I think people don't hear that
- 26:11side right. And how has that then changed your mindset and
- 26:15outlook in life? Like, how do you now approach challenges
- 26:20adversity, given what you've gone through, I'm guessing it's
- 26:23given you a whole new perspective. It's
- 26:25andrew jenkins: only the last few years, really. So you know,
- 26:2715 years after my accident, I went for counselling for the
- 26:30first time ever, because, yeah, I was self sabotaging things. I
- 26:34was upsetting people close to me, loved ones, and pushing
- 26:36people away. So eventually I went for counselling, and the
- 26:39woman I saw was amazing. So one tip I'll give anybody who's
- 26:41listening to this, if you're struggling, please go and see
- 26:43somebody. You know, there's lots of people out there suicide
- 26:46rates are going up, which are discussing at the moment. I
- 26:48think it's because people, they don't want to open up and talk,
- 26:50especially men. Bryce, I went for counselling, and it was
- 26:53brilliant. The woman I saw was incredible. And after the first
- 26:55session, she got I know what's wrong with you. I think I know
- 26:57what's wrong with I said, What's that? PTSD and depression? And
- 27:00she goes, Yeah, you probably got them as well. But no, you're
- 27:02grieving. I said, grieving? I said, What do you mean grieving?
- 27:04That's when you physically die. And she said to me, young,
- 27:06physically got to die to grieve. She's all grieving is the
- 27:08emotional reaction to the loss of the loss of any kind. She
- 27:11goes, people, when they're tender for a big project in work
- 27:14that doesn't come off. You know, tender of this project for weeks
- 27:16or months, it doesn't come off, that's grieving. She goes, when
- 27:19you move departments in work, retire from job, have to give up
- 27:22a sport from an injury. So people, even when they have
- 27:24children, grieve, she said, because then they can't go out
- 27:26as much. Don't worry much money. Now, you grieve in loss of
- 27:29identity. All I heard of you today so far is I used to play
- 27:32rugby. I used to look like this. You're grieving. You're old
- 27:35Andrew, your old life. She's got so people watching this. I bet
- 27:38every single person on here is grieving at some stage of life.
- 27:41I don't mean a physical loss. I mean if they've lost a job,
- 27:44retire or change their career, whatever, moved apartments in
- 27:47working, when you lost your friendships, and that so
- 27:49grievance massive. And I was trapped between the seven stages
- 27:52of grief. And I think I was between number two and six. And
- 27:55number two and six is arguing, bargaining, depression, you
- 27:57know? Why did it happen to me? Why? Why? And then number seven
- 28:00is acceptance. I'm only really in acceptance. I'm not there
- 28:03fully yet, I don't think, but I'm getting there, and I'm much
- 28:06better now than I was a couple of years ago, but I had to work
- 28:08really hard on myself, and what I did, I held a mirror up to
- 28:11myself. A few years ago, I started working on myself,
- 28:14because most people in life, they don't look at themselves,
- 28:16they don't hold them up to themselves. They just walk
- 28:18around saying and doing things they're not very self aware. And
- 28:21people say, Oh, that's just the way they are. No, it's not the
- 28:23way they are. They can change. They want to change. They can
- 28:25change. And I know why people don't do it, because holding a
- 28:27mirror up to yourself is scary. You got to look at your flaws,
- 28:30your triggers, your faults. But I said until you start doing
- 28:32that, you can't really blame everybody, because in this
- 28:34country, we've got a huge blame culture. We blame the
- 28:36relationship, your job. You blame your kids, your father.
- 28:39Look at yourself first. Start looking inwards first, before
- 28:41you start looking at everybody. Else. So I started looking at my
- 28:44triggers, my flaws and my faults a couple of years ago, and
- 28:47worked on myself. And it's been tough. There's been great. It's
- 28:49been enlightening. This is empowering, but I've started
- 28:51looking at that, and I started doing that the last couple of
- 28:54years. So I'm wondering, I'm in a good place now, really, I'm a
- 28:56Mark Ackers: really good place in my life. Well, I'm really
- 28:58pleased to hear you feel that way. That's great. What was it
- 29:00that made you after all those years, go and see somebody? Hey,
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- 29:07your team skills and help them smash their quotas? My sales
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- 29:28for every role we have. Sessions for SDRs all the way up to CROs.
- 29:32Empower your team to perform to their best visit my sales
- 29:36coach.com to get started. The link is in the description. I
- 29:39wish I
- 29:39andrew jenkins: can give some amazing guru answers, if you
- 29:42have one, like light bulb moment. But there was, it was a
- 29:44combination of lots of small things, really, like pushing
- 29:47people away, I you know. And this thing in this country,
- 29:50right? We get brainwashed right from a young age. We get
- 29:52brainwashed from a young age. We are in school, five years of
- 29:55age, six years of age. We our self worth and value as a human
- 29:59being. Starts getting judged by the material things and
- 30:02achievements in life. So if you're in school, if you're an A
- 30:04grade, the teachers love you. If you get an E grade or a D grade
- 30:07get written off, you start getting judged by people in
- 30:10school, the teachers in school go to university. You have to go
- 30:12to university to be successful in life. And you think, I don't
- 30:15go to university, but if I want to be successful, I have to go
- 30:17to university. Then your parents might start, they might start
- 30:20like conditioning you to fit in with society, or don't do this.
- 30:23Do this. Be a doctor like your mom, be a teacher like your dad.
- 30:25Do this like your brother. So you start getting compared. So
- 30:28your playful, like when you're a child, you're the most
- 30:30authentic, real, real version yourself. When you're born,
- 30:32you're running around, you're playful. You've got no self
- 30:35esteem issue, no confidence issues. Then we are conditioned
- 30:37to fit in with society. The teachers do it, your parents do
- 30:40it, and then we find a job, then the biggest salary possible in
- 30:43the corporate world, we're led to believe more money means more
- 30:45happiness, or we go off to university and to study
- 30:48something which is a total waste of time. Be a thought. Well, I
- 30:50got to do that because I want to be successful in life. So all
- 30:52these little things, and it's only when you get an awakening.
- 30:55I looked in the mirror when I was about 40 odd, and I had
- 30:57everything in life that I was told to make me happy. Because,
- 31:00again, from a young age, we get led to believe that our
- 31:03happiness comes from external things, external achievements,
- 31:06material things. But it's not our happiness starts inside. It
- 31:09doesn't matter how big your house is, what car you've got,
- 31:11what trainers you're wearing, or if you've got 100 it doesn't
- 31:14matter. You could have as much money as you want, but unless
- 31:16you're happy with yourself, you'll never be happy. So look
- 31:18in the mirror. When I was 40 odd, I had a nice house, a nice
- 31:21car, good job, nice body, attractive girlfriend, bro.
- 31:25Still felt miserable. I was thinking to myself, I got
- 31:28everything in life that I was told to make me happy from a
- 31:30young age, but I'm still empty. And the reason is, I think
- 31:33you're climbing everybody else's ladder, every else's
- 31:35expectations. Know your own expectation. They call it the
- 31:38second there's a book called The second mountain. So I'm now at
- 31:41the bottom of my second mountain, and now building my
- 31:43life and do what I want to do, to make me happy, not to keep my
- 31:46parents happy, not to make them proud, not to fit in my social
- 31:49circle or my friends, and do what I want to do now, because I
- 31:51know like three men, for example, in their 40s, who took
- 31:54their own life in the last 12 months, who had very successful
- 31:57careers in in London, I think it's because they got to the top
- 32:00of this ladder. They earned so much money, and they felt they
- 32:02felt empty, and they lost their purpose in life, but they
- 32:04couldn't go backwards. And they said the only way out for the
- 32:07easiest way to do is, unfortunately, take their own
- 32:09life. They had children, married. Their partners didn't
- 32:12work. They lived such a lifestyle, high lifestyle. These
- 32:15men probably couldn't tell their partners they were struggling so
- 32:17and they didn't want to take a drop in salary. They couldn't
- 32:20afford to take a drop in sorry. Big mortgages. Nice holidays,
- 32:23fancy cars. So when you get that state does, it's tough. So
- 32:26people, you know, people do take their own life. So, yeah, a long
- 32:28answer, I know, but I held them up to myself a couple of years
- 32:31ago. So I work on myself basically.
- 32:33Mark Ackers: Do you know why, though, why a couple of years
- 32:35ago? Why not in five years time? Why not 10 years ago? What was
- 32:39there a moment where you're like, it's time to pick the
- 32:41mirror up.
- 32:41andrew jenkins: I met the man who saved my life two years ago.
- 32:43I tracked him down on Google, which were creepy. There was
- 32:46lots of little things. I started working on myself and, you know,
- 32:48studying and reading, learning about myself and trying to find
- 32:51out why, why I was like, I was like, why I was like, why? For
- 32:54why I got triggered by certain thing, why? And then I met the
- 32:57man who say, my life. I tracked him down. I've always wanted to
- 32:59see the guy, but, you know, people say, Why didn't you see
- 33:01him earlier? I said it wasn't ready. I wasn't in a good place
- 33:04back then, so I felt I'm in a good place about two years ago.
- 33:06So I sent him a long email saying, you probably don't
- 33:08remember who I am. This guy is really well respected in
- 33:11medicine, so he advised the government, for example. And
- 33:14then I sent him a long email. He replied A few days later,
- 33:16saying, of course, I remember who you are. Your injuries will
- 33:19always stay with me. So for him to say that, first of all, I
- 33:21thought, wow, that's, that's, he's operated on 1000s of
- 33:24people. So I went to see him. I went to see him where he is, and
- 33:27I walked into his office, and it was a really emotional day. It's
- 33:30not every day you get the chance to meet the man who saved your
- 33:32life or shake his hand. I walked in and he said, Wow. He said,
- 33:34You're a miracle. You should be dead. You should have died on so
- 33:36many occasions. I can't be a big and strong you are. It's
- 33:39incredible. So meeting him made me realise I got a second chance
- 33:42at life, and how close I come to death. So I can either walk
- 33:44around for the next 3040, 50 years with a chip on my
- 33:47shoulder, resentful, angry looking back at life, or I can
- 33:50use my trauma for good now to help inspire other people,
- 33:53because I don't want people to struggle like I did for 25 years
- 33:56in silence, like lots of people do, I know I struggle for
- 33:58sighting silence like I only spoke to my mother and father
- 34:01the first time ever about the accident. Two years ago. It
- 34:03happened. 26 years ago, we bottled it. I didn't talk to
- 34:06anybody about it, nobody really, apart from the counsellor, yeah.
- 34:09So I wanted to start sharing my story and talking about people,
- 34:12and then talking about my accent and my how I felt and I was and
- 34:15it was funny. The first video I put on social media, on
- 34:17Facebook, I had 1000s of views. I had hundreds of people
- 34:20messaging me, saying, I can't believe you're going through
- 34:22that you always seem a life and soul. You always seem bubbly and
- 34:26fun. I can't be they felt they had really sorry you're going
- 34:28through. I said, it's fine. You know, they'd be sorry about
- 34:30this. I wouldn't have shown you that side of me anyway. And if
- 34:32you had offered me help, I probably would have said no. And
- 34:34they said, a lot of people messaged me saying I felt
- 34:37exactly the same as that, because a lot of my friends are
- 34:39gym people, corporates, doormen, body guards, gym people, the
- 34:43worst, toxic rugby people. So lots of people messaging me now,
- 34:47saying, I feel exactly the same as that. As a result of you now
- 34:49I started now talking to my father, my brother, my sisters,
- 34:52my kids. So rather knock on if it had the effect they wanted,
- 34:55really,
- 34:55Mark Ackers: it certainly sounds that way. If someone is
- 34:58listening and resonate. It's and feels that way. How would you
- 35:03encourage them to pick up the mirror and start it's
- 35:05andrew jenkins: being brave and being courageous and being
- 35:07vulnerable. In this country, we think vulnerable is a weakness,
- 35:10but it's really not as a strength. And I was vulnerable
- 35:13to millions around the country on television. But yeah, it's
- 35:16being brave. It's having and to be honest, it's about thinking
- 35:18the people around you who really matter. Okay, they're gonna love
- 35:21you exactly the same, no matter I like I touched earlier on. I
- 35:25know it's all it's very good to achieve things in life and get
- 35:27good grades and win things in life, but if you don't, don't
- 35:30beat yourselves up. Don't think you're a bad person, because
- 35:33you're not. I said the people around you, your parents, your
- 35:35caregivers, your family, your brothers, they're not gonna stop
- 35:37loving you. If you don't achieve your grade, they're not gonna
- 35:39stop love if you miss your target in work or the people who
- 35:42actually matter, they're gonna love you exactly the same. So be
- 35:44brave and have that conversation. Because in this we
- 35:47build things up in our head like I did for 24 years. I'm not
- 35:50gonna sit here and say it's easy, because it's not. The
- 35:52research says 85% of all you overthink or worry about never,
- 35:56ever comes true. 12% comes true, or 30% comes true. But nowhere
- 36:00near as bad as we think is something like two or 3% comes
- 36:04true. So there's all this energy and worry we give give this
- 36:07thought never comes true. Because I said, be brave and
- 36:10courageous. And I said, as soon as you start being open and
- 36:13vulnerable with yourself, your relationships every round you
- 36:16will be much better, because they again the true version of
- 36:18yourself, not some persona putting off it's been it's about
- 36:20being authentic and being true. I took my mask off. People,
- 36:24probably people watching this now wear masks. Everybody wears
- 36:27a mask. So I wore a mask for pretty much all my life, I
- 36:29suppose. So I took my mask off a couple of years ago and being my
- 36:32true version of myself now. So I say to people, talk to people.
- 36:35Have a good support network around you, and just make sure
- 36:38you talk to someone really
- 36:39Mark Ackers: So Andrew, it's really interesting, and I've
- 36:41been smiling away because a couple of times you've hinted at
- 36:44your appearance on TV, and there's a nice segue there, you
- 36:48talk about wearing masks, and I spotted you so an event, and had
- 36:52to come and talk to you about it before we get into that. Just
- 36:55for anyone who has been living under a rock for the last three
- 37:00years, tell us all what TV show you're on and how would you
- 37:05describe it? I can probably
- 37:06andrew jenkins: butcher this, though I probably won't give it
- 37:08the justice it deserves, but I've got a programme called it's
- 37:11a BBC programme called the traitors, where there are 22
- 37:14contestants placed in a castle in Scotland. Claudia Winkelman
- 37:17is the host. And at the start, we're around a table called a
- 37:20round table. They're all blindfolded. And then Claudia
- 37:23will pick traitors amongst you. So we don't know how many there
- 37:26is. There could be one that could be up to six or five, I
- 37:28think there was. And then once you take your blindfold off, the
- 37:31rest you are called faithful. So you got traitors and faithful.
- 37:34The whole point in the game, there's a few things. Every day
- 37:36we have a challenge to win money. And at the end of the
- 37:39game, then is a prize fund, and the winner wins the prize fund.
- 37:41So every day, you have to a challenge, and then every night,
- 37:44there's something called the round table. And the whole point
- 37:46of the game is to vote out the traitors. So you've got to vote
- 37:48the traitors out. Otherwise there's any traitors left at the
- 37:50end of the game, they win the prize fund. But also, every
- 37:53night, the traitors get to murder one of the faithful, not
- 37:56really, but they do not literally murder them, but they
- 37:59can murder one of the faithful. So it's a game. It's a really
- 38:02clever game, to be honest, because during the day, to
- 38:04complete your mission, you have to work as a team. So they put
- 38:07you together as a team. In the day, you're high fiving each
- 38:09other, hugging each other at the end, and then a couple of hours
- 38:12late, they're ripping each other apart the round table. So it's a
- 38:14massive psychological game and a physical game, I suppose. So,
- 38:18yeah, it's a clever game, yeah. So that's it in a nutshell.
- 38:20That's the that's the game in the Castle in Scotland.
- 38:23Mark Ackers: And I will go as far as to say, in recent years
- 38:26in terms of, I think you'd call it a reality show. It's it's
- 38:30been one of my favourite watches. Like all three series,
- 38:34I've watched the Australian versions the American versions.
- 38:37I'm big, big fan of the show. I think the show's got some
- 38:40interesting flaws around, like traitors getting to recruit
- 38:43people and faithful. Do they vote each other out? Is that a
- 38:46more sensible strategy? And like you say, you're working together
- 38:50during the during the day and the night time, and people
- 38:52sometimes vote tactically rather than actually going for
- 38:55traitors. But for all of that, I just think it's incredible TV.
- 38:59And I remember your series, well, I remember you got to the
- 39:03Final Four, didn't you? Yeah, but let's just go back a step.
- 39:07First of all, again, you've spoken about how it took you a
- 39:10long time to accept who you were, a long time to really show
- 39:13yourself to the world. Talk about going 100 mile an hour.
- 39:16You've gone from, you know, saying that you could just lie
- 39:19in bed all day and not get up and not see anyone, to going on
- 39:23what was arguably the biggest TV show in terms of anticipation.
- 39:27Series One was huge. Series Two, everyone now wants to watch it,
- 39:32and you put yourself out there, which is incredible. How did you
- 39:35actually get picked, though? Because there's 1000s and 1000s
- 39:38of people who applied, I'm guessing, through the
- 39:41application process, you use some of your sales skills to
- 39:45stand out and to be picked and to work with the producers. How,
- 39:48how did you land one of these 22 spots? Well,
- 39:51andrew jenkins: initially, I basically, my previous partner
- 39:54made me watch the first series because I don't like reality I
- 39:56don't really watch reality TV. I don't watch a huge amount of
- 39:59Telly, to be honest. But. She kept on. We always thinking of
- 40:01things to watch in the nights on Netflix, for example. I mean,
- 40:03when, when a series finishes, all we got to watch next. So she
- 40:06kept saying to me, Oh, this is programme of your it is really
- 40:09good, called the trait does I said, I'm not watching reality
- 40:11TV. It's rubbish. I'm not watching reality TV. So she wore
- 40:14me down, like lots of women do. She wore me down. Wore me down,
- 40:17and I eventually gave in. So we can watch it, I said, but if
- 40:21it's rubbish, we're turning it off. She's put the first episode
- 40:23on. I'm thinking inside, I'm thinking, it's all right, I
- 40:25don't mind that. I didn't tell her that though. I said, Yeah,
- 40:27it's okay. I don't mind it. At the end, she got to the first
- 40:30episode. What do you think that's all right? I don't mind
- 40:32it. So it's not that it's okay. I don't mind if you don't watch
- 40:36the next one. So we binge watched the first series over
- 40:39four three days. We watched the 12 episode of three days, and
- 40:42the first series on in November or December, somewhere, like the
- 40:45centre of the Christmas it was, and I said, Oh, it's funny. I'd
- 40:47like them. I wouldn't crack or to go with that. And I put in
- 40:51the cosmos, I think so. And then in March, then the following
- 40:54year, I had a message on my Instagram from a casting
- 40:56director saying, your story looks incredible. You look like
- 40:59a nice person. Do you fancy applying for this show? Because
- 41:01I didn't initially apply. If I didn't, I didn't apply, I
- 41:04wouldn't have applied for myself. I said to my partner at
- 41:06the time, if I don't care about being recognised in the street
- 41:09or whatever, and I said, but I could get a great profile, a
- 41:11great platform and connections, I'll do what I want to do now.
- 41:14So I wanted to start talking about mental health and things
- 41:17that help people with mental health before the show came
- 41:19along. But I had a couple of followers, not many followers. I
- 41:23never really use Instagram, so, you know, I didn't really have
- 41:26any, you know, connections or anything. So I only went on the
- 41:28show to get a profile I got now to help more people what I do
- 41:31now. So it had the effect they wanted. So initially, I didn't
- 41:34approach that. They approached me initially, and then I had to
- 41:36go through the application process. And I think, when you
- 41:39what, I always think, what would they want from somebody on tech?
- 41:42They want somebody the good story. It was nice to watch it.
- 41:44They don't want somebody on the tell who's boring, because the
- 41:46viewers aren't going to watch that, are they? So I want
- 41:47somebody who's got a good story and just normal, I suppose.
- 41:50Yeah. I went through the process and my story's my story. I
- 41:52couldn't make my story up. My story's my story, I suppose so.
- 41:55And if you look at all the people in there, most of them
- 41:57have got a good story, like Molly, for example, their limb
- 42:00difference and stoma. There's lots of down. There's got really
- 42:02good stories and backgrounds. So it was normal people in a castle
- 42:05we know, like, celebre is normal people. We don't know each other
- 42:07from Adam, so, yeah, we just chucked in this castle and
- 42:10thrust in the limelight. And it's a good series. It's really
- 42:13good. I
- 42:13Mark Ackers: think that's the pill of it to me, in the sense
- 42:15of you are just, as you say, normal people. And I think
- 42:18that's where the the like American version, where it's got
- 42:22celebrities and pre connotations and ideas around who each other
- 42:26are, doesn't quite have the same effect, but so that's
- 42:28interesting. So a producer reached out to you, saw your
- 42:31story, and quite rightly, you identified that as a great way
- 42:34to build a bit of a platform for yourself to do what you really
- 42:36want to do in life and and share the story that you want to
- 42:39share. I love that. Let's go back to when you got into the
- 42:42castle. Then you've obviously seen series one. You're now in
- 42:44that castle. Did you have a strategy? And do you feel like
- 42:50your sales skills that you spoke about earlier, building trust,
- 42:54building relationships, empathy, listening, asking the right
- 42:57questions? Did you start to think, okay, look, I'm going to
- 43:00take all of my learnings and use a strategy. What was going for
- 43:04your
- 43:05andrew jenkins: head? I wish I could, honestly, if you could
- 43:07tell on the telly, I think I wish I could say I did have
- 43:09amazing strategy. I didn't. I've just beat it myself. I thought I
- 43:11get to know everybody. Be like I say you don't want to say too
- 43:14much, otherwise you get voted off or murdered, but you don't
- 43:17want to say anything at all because you get they look
- 43:19suspicious. So it's about getting that balance. And it's a
- 43:21tough game. He said, it's a numbers game, like sales. This
- 43:23was a numbers game, isn't it, you gotta get enough people on
- 43:26your side influence. Use influencing skills to get people
- 43:28on your side. Otherwise, if you don't, you're gone. BEC, as soon
- 43:31as the numbers turn against you, like Johnny, for example, it was
- 43:35eight people against him, like so no matter what he said, once
- 43:38they're against you, there's nothing you could do to change
- 43:40their mind. And you don't know these people from Adam. So I,
- 43:43like, you know, I did, NLP, for example, neuro linguistic
- 43:46practitioners study human behaviours and that. But how do
- 43:48you know these people are like outside the castles? You don't
- 43:50know if they've changed their their body language has changed.
- 43:53You know how well they look like outside of the castle. So
- 43:55you're, you're trying to pick up on little changes in behaviour,
- 43:57but we're just guessing, but you're just clutching the straws
- 43:59most of the time. You think, Oh, you want to trait that why? Or
- 44:02just scratched your nose. Are you sneezed or you're a traitor.
- 44:06So you just guessing most of the time. And that's why I think
- 44:08most of the every series so far, the trait has been winning seven
- 44:12one. I think every everybody the trait does a winning eight one.
- 44:15There's seven wings at the start, you're just guessing it
- 44:18to be to get caught as a trait at the very start you gotta be
- 44:21You're hopeless to get you get caught out at the start as a
- 44:25traitor. When you're a traitor, you can see you're watching
- 44:27that. You're seeing everybody. You're looking at everything
- 44:30that's going on. So you're playing chess, basically, you're
- 44:32listening to other people. Remember, really got to do a
- 44:34lot. So in Harry one, to be a traitor from the very start is
- 44:37easier than change. I'm not just saying that, but from the start
- 44:40you got one game plan. You got to say that game the same game
- 44:42plan the whole game. When you got to change halfway through or
- 44:44later on, it's much harder. You're trying to change your
- 44:47game plan. And you also get you feel as you start getting a bit
- 44:49paranoid that everybody's talking about you, you think
- 44:51you've changed. You probably haven't changed, but you just
- 44:54think you out so like being a traitor from the very start,
- 44:56things easier. And all you're doing when you're a traitor, you
- 44:58listen to people arguing you. And you're just adding fuel to
- 45:01that fire. So if one person goes against the other and tells you,
- 45:04yeah, he's a guy, I agree with you. I think they're a traitor,
- 45:06and all you'll do is add in fuel to the fire. Because if you
- 45:09watch Harry, he didn't have to say or do a lot, to be honest,
- 45:12he just had to, like, add a bit of fuel to each of the fires.
- 45:14Now you just sat back and watched it, watch it unfold in
- 45:17front of him, really so I don't know if he was really good or
- 45:19everybody else really
- 45:20Mark Ackers: bad. I think the audience would wonder that as
- 45:22well. He had that key moment, obviously, where he got Paul
- 45:25banished. That was a big moment. But here's a question I'd love
- 45:28to ask you, right? So, and you said at the start, people see
- 45:32sales as a bad word. I think you use dirty word. I can't remember
- 45:35the exact word, yeah. Did you tell anyone the castle you were
- 45:37a salesman. I
- 45:39andrew jenkins: did an insurance broker. I think it was an
- 45:41insurance broker. Well, they thought that. I don't know, but
- 45:43insurance broker, I was an insurance broker at the time. I
- 45:45was still doing my insurance
- 45:47Mark Ackers: job. So you didn't openly admit therefore you had,
- 45:49like, 20 year career in sales, for example, I
- 45:52andrew jenkins: don't think so. No, no, no, I didn't know. I
- 45:54started lying from day one. Do you think that would
- 45:56Mark Ackers: have harmed you? Because I agree what you said,
- 45:59like, the perception, again, not people listening to this
- 46:01podcast, but the average person on the street, if you were to
- 46:04say a little bit like, when people have gone the show and
- 46:06said that, yeah, they're an actor or an actress, like,
- 46:08straight away, oh, well, that's a true behaviour we saw in the
- 46:12last series. You know. Oh, Doctor by day, murderer by
- 46:14night, people try and take your occupation. But I think, I think
- 46:18with sales, there is just that perception of manipulation,
- 46:22right? Again, like you say, putting fuel on the fire, but,
- 46:26but really, sounds isn't about that, like sounds is exactly how
- 46:29you described at the start. It's about only doing and helping
- 46:34someone solve a problem, and your job is to ask the right
- 46:37questions and to listen. But that perception is not going to
- 46:40be the reality of 22 people in the castle. Do you think if you
- 46:43would have been quite open an institute that, Hi everyone. I'm
- 46:46Andrew, and I work in sales. Do you think you would have got as
- 46:49far as
- 46:50andrew jenkins: you did? I think the castle that switched on?
- 46:52Yeah, I probably would have. I think I don't know. I don't
- 46:54think, I don't know. We just, I think a lot of us just a bit of
- 46:57fun. Things were fun. We didn't really play a game. Or I think a
- 47:00lot of it's quite surreal. It's hard to say until you get into
- 47:03the castle. It's different. It's different. You watch it at home,
- 47:05and it's easy to when you watch at home, you think, oh, it's
- 47:07obvious who the traitors are, but obviously they edited it in
- 47:10a way to make it look good for the television. Don't get me
- 47:12wrong, everything you see on the television is exactly like it is
- 47:15in real life. Nothing is nothing is scripted. They don't tell you
- 47:18what to do, what to say, but obviously the editor, like from
- 47:21day one, you know on the television who the traitors are
- 47:23from the straight from this first episode or second episode.
- 47:26But when you're in the castle, you know you you wouldn't know
- 47:29that, and you don't get to spend a huge amount of time with each
- 47:32other in the castle, to be honest, you because when you're
- 47:34filming, it's such a big place, such a huge, beautiful castle,
- 47:37you can't spend all your time with each other. So you're like,
- 47:40you got two of you in this room, three. You outside, two. And
- 47:43then you have a couple hours in the morning reality TV or
- 47:45filming, and then all of a sudden you gotta get ready for
- 47:47the mission then, which takes a couple hours of the day. You
- 47:49gotta have your health and safety briefing. You gotta drive
- 47:52to wherever you're filming. So that takes out a big chunk of
- 47:54your day. And by the time you get back then to the castle
- 47:56after filming your mission, you gotta get ready of your dinner.
- 47:59And then you gotta go to the wrong table then, so you don't
- 48:01get a huge amount of time. Amount of time. You get bits of
- 48:04time with each other, but not it's not a huge amount of time
- 48:06to try and pick up on different behaviours, and different people
- 48:09say, twisting each other. You don't really get that much time
- 48:11with each other. So it's much harder when you're in the
- 48:13castle. He
- 48:13Mark Ackers: looks on the telly. So I can well imagine, like you
- 48:16say, it's a 24 hour day, and we get 60 minutes every night,
- 48:21obviously trimmed down, you had to go from faithful to traitor,
- 48:25which, again, I remember that happening because you weren't
- 48:30happy about it, but it was a do or die situation. So if you
- 48:33understand the game, you had to do that. But I think just from
- 48:35everything you shared, just being a trait, wouldn't sit
- 48:38naturally to you, right? It's deceitful, it's lying. It's
- 48:41manipulating. It's it's doing all the things that you've had a
- 48:45whole career not doing. And again, you don't want to be seen
- 48:49like that. If you're seeing this as a platform where you can
- 48:52build a bit of a name and a brand for yourself, you don't
- 48:55want to come out as the bad guy. You know, no, no one likes the
- 48:58asshole that was on a reality TV show. So I imagine that was
- 49:01quite difficult for you, but equally, you had no option. You
- 49:04wanted to stand the game and build your profile as long as
- 49:07possible. But how did you find that going from faithful to
- 49:11traitor and starting to lie overnight? How did you handle
- 49:14that emotional flip? I think if
- 49:15andrew jenkins: you watch the show, you could see I was quite
- 49:18distraught. I wasn't very happy about changing. I took me. I
- 49:20took a while to think about it, and then once I calmed down, and
- 49:23after the envelope with my chair, I feel like if I, if I
- 49:25didn't join I was gonna get murdered. And that's what they
- 49:27told me. Paul and Harry said to me, you're such a strong,
- 49:29faithful I didn't get any votes around table. So long any votes
- 49:32around table. And then they said, The only way you're gonna
- 49:35leave is either getting murdered or joining us. So if you didn't
- 49:38join them, I was gonna they would have murdered me the next
- 49:40night, so I did the right thing, and I thought to myself at the
- 49:44end, it's a game. I The whole time I was in there, my feet
- 49:47were firmly on the ground. I'm not a stupid person. Is a game
- 49:50at the end of the day, it's an intense game, don't get me
- 49:52wrong, but it's a game. I thought my family, they love me
- 49:55exactly the same. I come first or tend a lot. It doesn't matter
- 49:58where I come. I wanted to stay in. Game, and I thought, people
- 50:00will watch it. I was myself. I didn't I didn't lose my temper
- 50:03on the television. I didn't shout or cry or make anybody
- 50:06cry, because I thought, after the show, I want to do mental
- 50:08health and talks and that, so I can't very well be making Molly
- 50:10cry shouting at that. And then a couple of weeks later I talk on
- 50:13mental health, then I think, well, that's contradictory while
- 50:16you're on the telly. So I was I come across. I think I come
- 50:18across quite well. I haven't seen any bad feedback, and
- 50:21everybody said I was true, I was authentic, I was genuine, and
- 50:24that's what I am. I've always been the same. I can't be
- 50:26anything. I'm not. And when I when people meet me now, they
- 50:28say, you're exactly the same real life as you. I'm gonna tell
- 50:30you, see, what do you expect? I am a normal person. I'll never
- 50:32change the person I am. Don't care how successful I am, how
- 50:35much money I have, I'll never be that. I'll never change. I'll
- 50:37always be the same person, and I'll treat every single person
- 50:40with the same respect. I don't care if you're a cleaner or a
- 50:43CEO of a huge company, I'll speak differently depending who
- 50:45I got in front of me, but I'll give them the same respect, and
- 50:48I'll treat them all exactly the same. I come from a council
- 50:50estate in South Wales, so I know where I come from. I've had to
- 50:53work really hard in my life to get what I have, and I've never
- 50:55been given anything in my life. My three brothers would say we
- 50:57all all successful. Yes, I was. I'm genuine, authentic, and it's
- 51:00a game at the end of the day, but I didn't like because it
- 51:02goes to like it goes against all my
- 51:04Mark Ackers: morals, really, and I can sense that, and I could
- 51:06imagine that it's difficult, but like you say, it is a game.
- 51:09That's exactly what it is and and you've got to see at the
- 51:12table, so to speak. It's interesting what you said
- 51:14earlier. So I hadn't realised that, but comes back to me, you
- 51:16didn't get a single vote at the round table. And I wonder, was
- 51:20that because you were doing what just subconsciously you've been
- 51:23doing for 20 years, listening to people, asking questions, having
- 51:27empathy, being curious, being interested, to be interesting,
- 51:32making about them, not about you, just enough so you're not
- 51:36completely under the radar and suspicious, but really using
- 51:40your sales skills to build those relationships where you are seen
- 51:44as that trusted person, like, it feels like, Well, you didn't
- 51:48have that strategy. That's who you are, and it served you
- 51:51really well. Is that
- 51:52andrew jenkins: fair? You hit the nail on the head there, to
- 51:54be honest. I think, yeah, I think everybody liked me, every
- 51:56trusted me. And yeah, I was listening to I didn't really,
- 51:58like, manipulate anyone, or I didn't really, I didn't spread
- 52:01any gossip or anything. I didn't, I didn't lie at all.
- 52:03Really, I didn't have to lie at all. I didn't really say I just
- 52:06got to know everybody, a little bit of everybody. I got on with
- 52:08everybody, I think, in there. And yeah, I say, use my sales
- 52:11skill. Like I say, I haven't been known to me. That's what I
- 52:13done. I've done naturally all my life, I suppose, yeah, like I
- 52:15said, get to know little people, listen to people. And I didn't,
- 52:18yeah, I didn't really. I didn't cause any suspicion towards me,
- 52:21I suppose I didn't like I didn't tell somebody one thing and tell
- 52:24somebody something different. I didn't, I didn't do that. So,
- 52:26yeah, you hit the nail on the head, I think, to
- 52:28Mark Ackers: be honest, yeah. And when you started wearing a
- 52:29cloak, I imagine that's a lot of fun, though, in a way, right?
- 52:32Like, it's a lot of fun you get to, you get to sneak around the
- 52:35castle doing traitory things, and like, you get more time with
- 52:38the producers, and they'll probably make you feel a little
- 52:40bit more special and make you feel like you're a bigger star
- 52:43in the show. And I imagine it's a lot of fun, but was there a
- 52:46moment where you were having to tell lies and looking people in
- 52:51the face? And there's a classic phrase, I'm 100% faithful, I
- 52:54promise. Like, were you at any point just really uncomfortable
- 52:57andrew jenkins: with that? Oh, yeah. Back to the cloak. I've
- 52:58always I've loved Luke Skywalker growing up. So I thought I was a
- 53:01Jedi. So I've always I love Star Wars, Star Wars, my firm where I
- 53:04loved Star Wars, all of the Star Wars films. So putting that
- 53:07cloak on me feel like a Jedi Knight. So yeah, but one thing I
- 53:11felt really bad for was Ross, because we recruited Ross me,
- 53:14and how you recruited Ross, brought him into the castle, I
- 53:16brought him into the tractors fold, and then we turned against
- 53:20the round table and Ross, I think that was one of the
- 53:22reasons I lost. I could have won that game. I think, personally,
- 53:25I was going under the radar. I was going to start talking to
- 53:28Molly and jazz about Harry, because jazz was 5050, anyway,
- 53:30and Molly, I got on really well. There I was like, I was like,
- 53:33their dad. I was like, Harry and Molly's dad. They were calling
- 53:35me dad, both of them, and they are younger than my son,
- 53:37actually. So because I was going to approach things towards the
- 53:40end the last few days, whatever. But then Ross went mental at the
- 53:44round table. He lost his head at the round table because I said
- 53:46the word elusive. So he said, Oh, you called Harry elusive.
- 53:50And looking back, I don't know, I just didn't say yes, because I
- 53:53thought, if I say yes, now Harry, I had quite a lot of
- 53:55people on inside, so if I'd said yes, Harry would have known I
- 53:57was going against him. So he would have got me murdered or
- 53:59banished the next night. Then. So I thought I said the Ross, I
- 54:01thought I said the Ross. I didn't say that word. And he
- 54:03went mad, and he changed his vocal round table from Harry,
- 54:06are you? I can't remember jazz or something. He changed to me
- 54:09after that, after that, then everybody was saying to me,
- 54:11Molly, why did he Why did he do that? So I don't know. I
- 54:14thought, oh god, he's messing my chat. It's suspicious coming on
- 54:17me then. So like, Molly, after the show, said to me, I didn't
- 54:19really suspect up until that point. So, so like Ross, Ross
- 54:24cost me 95,000 pound. Really, I'm not bitter about it at all.
- 54:27But who needs 95,000 pound?
- 54:29Mark Ackers: Hopefully he's, he's bought you a pint, at least
- 54:31after the after the show. Right now, how stressful was it?
- 54:34Because, because I, again, it's saying that sit on the sofa, you
- 54:37watch it, and you just think, I don't know if I could live with
- 54:40that stress of constantly either as a faithful not knowing, and I
- 54:44think that would drive me crazy, the not knowing people in the
- 54:49morning, everyone's celebrating, welcome to breakfast. I'm
- 54:51thinking, three of you are just liars. I'd really struggle with
- 54:54that side of it. And I think I'll just, I think the producers
- 54:58have to take me aside and tell. To calm down, because I'd
- 55:01struggle with that, but on the flip wearing a traitor cloak and
- 55:04just having to constantly think, what have I said? How am I
- 55:07acting? What am I doing? It? It caused me such anxiety. Like,
- 55:12how stressful was it for you? It was okay
- 55:14andrew jenkins: for me. The hardest bit was the wrong the
- 55:15round table is not nice, but I was fortunate where I didn't
- 55:18really get accused that much at the round table. So I saw
- 55:20people. Brian, for example, just totally crumbled, and he started
- 55:23muttering and talking to himself. And either what
- 55:25happened in him the round table, he's lost the clock, I think he
- 55:28accused himself at one point of being a traitor. I don't know
- 55:31what happened to him, but I'm a calm guy, a cool guy being a
- 55:34bodyguard for letting down your doorman. So I keep my calm, and
- 55:36I was okay, but it's not nice when people start accusing you.
- 55:40I was a faithful when I got accused by Diane, I think he was
- 55:43or somebody accused. I can't remember who, even though he's a
- 55:45faithful, I felt you think you get hot inside. You start
- 55:49feeling hot, and you start getting your temperature goes
- 55:51up, your adrenaline kicks in, and it's not nice. But I guess
- 55:53I've seen people, if you've got 2345, people against you, you're
- 55:57fighting a losing bat like but that's not a nice feeling. I saw
- 55:59like Johnny, for example, I felt so sorry for Johnny because I
- 56:02was gonna vote for him, but by the time he got around to me,
- 56:05he'd already had six or seven votes, and he was a broken man.
- 56:09He just sat there, broken and he's a good he's a great guy.
- 56:12He's a lovely guy. And I really got a lot of time for Johnny.
- 56:14And I thought, I'm not gonna, I'm not gonna kick him or get
- 56:17him anymore. He's a human being the end of the day. And all
- 56:19these people here. They're human beings. They got real lives. As
- 56:22soon as they leave this show, they got a real life for their
- 56:24friends and families. They're not going to break people or
- 56:26upset people. But yeah, it is stressful. Round Table is can be
- 56:30quite stressful, but the game itself, and when you change from
- 56:33a faithful to a traitor, that's a bit strange. You just thought
- 56:35myself feeling guilty. It took me a few days to get into that
- 56:38role, I think, as a traitor. But if the first few days, it looked
- 56:41so obvious on the television. It was so obvious. I think the
- 56:44breakfast, I was like shocked in breakfast, and it was so obvious
- 56:47I was a traitor, genuinely.
- 56:48Mark Ackers: If you've not guessed, I could just do the
- 56:49whole podcast talking to you about the traitors, but keen to
- 56:52move on, because I want to talk about what you're doing now. But
- 56:55before I do just my last question, what's it like coming
- 56:58out the show with that sun level of attention and recognition,
- 57:01and I appreciate you wouldn't say you're famous today, but
- 57:05equally, I spotted you at show, and I'm like, well, first of
- 57:08all, I was like, I swear I've had a couple of discovery calls
- 57:10with this guy. Like, I didn't know where I knew you from. Then
- 57:13the penny dropped, and I wanted to come say hello to you, right?
- 57:17I'm glad I did, because we sorted out the podcast, even
- 57:19though it cost me 20 quid because I lost a bet. I was
- 57:21listening. I bet rich Smith, what series you're in. I was
- 57:25wrong. I'm so sure as well. But what was it like going from, you
- 57:29know, you know, just being a normal person, like you used the
- 57:32word nobody earlier on, which is obviously not a nice phrase, but
- 57:35being a normal person to being recognised, having people follow
- 57:40you on Instagram and Twitter, and people having an opinion of
- 57:43you. What is that like?
- 57:44andrew jenkins: Nobody can prepare you for that, to be
- 57:46honest. Obviously, they're great to their well being. Studio,
- 57:48Lambert, who produce the tractors, they've really got
- 57:50their well being. It went on for months. The application process
- 57:53goes on for quite a few, quite a while, I suppose. And they tell
- 57:56you all that, and we know, you know, we're gonna get involved
- 57:58in and your media and all this sort of thing. And people will
- 58:00come out to the woodwork and say, you know, nice things about
- 58:02you. And things about you and doing it, but nobody can
- 58:04actually prepare you to actually happens. And when you're on the
- 58:07show, it's strange. Whenever you leave the show, you've got a
- 58:09different experience, I suppose, and it's hard. So like Aubrey,
- 58:12for example. So for months and months and months he built up in
- 58:16his head, and he'll be back, and you're on the show, and he gets
- 58:18voted off first. So there's months and months and months of
- 58:20planning. He gets voted off the first day. So, like, you didn't
- 58:23see Aubrey again then and then, obviously, other end of the
- 58:25scale, and the winner is totally different world he's in now. But
- 58:28I like, for me, I come forth. So I'm quite a recognisable person.
- 58:31I said, I've got a big guy scars, and I quite memorable. I
- 58:34suppose. I get recognised all the time when I go places. Now,
- 58:3618 months later, I get asked about it all the time. And about
- 58:39the first couple of months was crazy. Wherever you go, every in
- 58:42Cardiff or whatever I was I'm sitting with my partner or
- 58:45sitting with my son on a quiet meal, and you got so many coming
- 58:48over to you, coming over to you, constantly coming over with your
- 58:50kind of photo, girl photo, the number of times I left early,
- 58:53whatever I was able to go home. I saw it. I saw overwhelming. It
- 58:57says so much I like talking. As you can tell. I like talking and
- 59:00meeting people and everybody come up. You had they were all
- 59:03amazing. Lovely feedback. He was such a great guy. You should
- 59:06have won you the best traitor. Your lovely your lovely story.
- 59:09And so I never any bad feedback. But it's still sometimes you
- 59:11want a bit of privacy, to sit with your family or sit with
- 59:14somebody. But it's relentless. And you sat on a train coming
- 59:17back from Manchester and people walking past, kind of taking
- 59:19photos or sneaky photos. You on the sly and that, and you can
- 59:22see him doing under their arm or so, taking a photo. And that is
- 59:24a bit it's funny. But I can't imagine our real celebrities,
- 59:28how they how they manage all that constantly, all the time,
- 59:30all these big celebrities where it's like, everything you say,
- 59:33everything you do, it in the paper straight away, the guy
- 59:35went for a massage, or if I'm going to see a chiropractor, the
- 59:37next day, I posted on my Instagram this, I've been seeing
- 59:40him for a couple of years. I post on my Instagram that day,
- 59:43or internet, in the newspapers and the next day. This is where
- 59:46Andrew keeps his body in shape. This guy literally the next day
- 59:49from Instagram. The next day, it's all the newspapers in the
- 59:52sun, the Daily Mirror showing us your chiropractor. It's funny,
- 59:55like it's not even good news. It's rubbish news, to be honest.
- 59:58But yeah, it's funny. Write about. So it's fun. I just think
- 1:00:01it's been a fun debate. I enjoy it. And I'm not a celebrity.
- 1:00:04People, you're famous. And I said, I'm just a normal guy. I'm
- 1:00:07not. I'll never change. But there are some negative
- 1:00:09downsides to her as well. Other people come out the woodwork,
- 1:00:11turning lies on you, trying to manipulate and tell lies and
- 1:00:14sell stories now. So it's not nice. There is stressful as
- 1:00:16Mark Ackers: well. So I should ask Andrew like because everyone
- 1:00:19else will be thinking this when you're saying home, watching it
- 1:00:23back on TV. I'm guessing it's like five, six months later.
- 1:00:26What does that feel like?
- 1:00:28andrew jenkins: Cringy, I hate the sound of my voice. I don't
- 1:00:29hate I don't hate anything, but the sound you don't sound
- 1:00:32anything like in real life. Of I don't think you're doing it's
- 1:00:34the same. Whenever I talk to people, people say that's what
- 1:00:36you sound like, though I don't think I sound like that. It's
- 1:00:38the same as well. When you listen to yourself back, or
- 1:00:40anybody listens to themselves back. You don't sound like that.
- 1:00:43But, and I don't get to see it on the television. I don't get
- 1:00:45to see it before you, so I'm waiting, the same as everybody
- 1:00:48else from the country, waiting to watch it like you said. I
- 1:00:50filmed it five months, six months before, so I can't
- 1:00:53remember what happened to what I said six months ago. So sat
- 1:00:56there thinking, Oh, please don't say but I know I didn't do
- 1:00:59anything bad anyway. But you can't remember all the stuff we
- 1:01:01did and said, and it's funny when he walks in the back. So I
- 1:01:04every Wednesday, Thursday, Friday, I sat there waiting,
- 1:01:06watching your family waiting this year. And obviously the
- 1:01:10editor version is incredible. It's like a film, to be honest,
- 1:01:12with the owl everywhere. And it's brilliant. Well, yeah, it's
- 1:01:15brilliant while you see on the telly, but it's strangely
- 1:01:18listening to people talking about you. And yeah, you listen
- 1:01:21to people they said on your back, and things. And it's quite
- 1:01:23fun here. But it is funny. It is strange, though it's very
- 1:01:27strange. Did
- 1:01:28Mark Ackers: you all have, like, a big Whatsapp group? We have
- 1:01:29still got the WhatsApp group. Yeah. And if you don't mind,
- 1:01:32because I always find like, what's, what's the name of the
- 1:01:34group? Is anything interesting, other than traitors
- 1:01:36andrew jenkins: 2024, traitors family. It's just called no
- 1:01:38date, just traders family. And
- 1:01:39Mark Ackers: is every contestant in it. Yeah, good stuff. Work.
- 1:01:42So again, you can tell I love the show. I could talk to you
- 1:01:45about that for the whole podcast, but I really want to
- 1:01:48talk about now what you're doing since, because that was the aim,
- 1:01:50right? If I can get on this show, I can build a platform for
- 1:01:53myself. Can really talk about mental health and drive that
- 1:01:56awareness. So after the show, you've come out, you've you've
- 1:01:58launched Andrew Jenkins coaching. Tell us what, what
- 1:02:02does that business do?
- 1:02:03andrew jenkins: My main, my main income stream, or what I would
- 1:02:06do mainly, what I enjoy that my passion is two things, I
- 1:02:09suppose, doing the keynote talks, but I call them
- 1:02:11educational talks. I don't call myself a keynote speaker or a
- 1:02:14motivational speaker, because they are so boring. I've seen so
- 1:02:16many of them over the last 20 odd years in rugby clubs and
- 1:02:19things I think, yeah, good talk. I am relatable, so I call myself
- 1:02:23an educational speaker. Or I like them. Call them educational
- 1:02:26talks because I want the audience to take things away
- 1:02:28they can implement in their lives, their friends, their
- 1:02:30families, their work colleagues, for example, because my story is
- 1:02:33relatable to millions in this country. So my upbringing was
- 1:02:36fine and my upbringing was good. We just didn't talk about
- 1:02:38feelings and emotions and that. So, you know, I talk about
- 1:02:41failure. You know, I thought failure was a bad thing growing
- 1:02:44up, and I wouldn't step in my comfort zone. So I stayed in my
- 1:02:47comfort zone, or my fixed mindset for many, many years
- 1:02:49now. The last couple of years, I've stepped massive up my
- 1:02:51comfort zone, but I enjoy it. I got a growth mindset now. So I
- 1:02:55talk about that. I talk about social media. Talk about a lot
- 1:02:57of social media, which I've been involved in a lot the last year,
- 1:02:59which is massive at the moment. So I do a lot of talks, and I
- 1:03:02also like working in schools with the younger generation,
- 1:03:04because I think if you want to change the culture in this
- 1:03:07country, we have to educate the next generation, the kids, the
- 1:03:09children. Because it's all very well me standing up in front of
- 1:03:12corporate companies women and men in their 30s, 40s, 50s. But
- 1:03:16then if you want to have change in this country, we got to talk
- 1:03:18to the younger generation, talk to them about you know,
- 1:03:21feelings, emotions, and it's okay to fail. It's not a bad
- 1:03:23thing. And I say what I think I want. I love going to school and
- 1:03:26talking to kids, and that's my purpose, I think, in my passion
- 1:03:29in life, and meeting that doctor who saved my life, he gave me,
- 1:03:32my purpose in life is what I'm doing now. I also do lots of
- 1:03:34workshops as well, around resilience, vulnerability,
- 1:03:37leadership. So I break my talk down into, like, different,
- 1:03:40different workshops, really. So what I've been through, what I
- 1:03:42experienced myself in a corporate world, and it's funny,
- 1:03:45I tick lots of boxes. I've been in a corporate world for 30
- 1:03:48years, successfully. I was told to never walk ever again. I've
- 1:03:50been in a coma. I lost my self confidence, my self esteem was
- 1:03:54nothing and no self esteem. So I talk about that, which is a
- 1:03:56massive problem at the moment. Yes, I everything I talk about
- 1:04:00is things I've experienced or overcome myself, to be honest.
- 1:04:02So nobody can ever say to me, what do you sell your tax book
- 1:04:05for five years? What do you know? Well, I know because I've
- 1:04:07been through myself. I
- 1:04:08Mark Ackers: think that leads back to what I labelled for you
- 1:04:10as a superpower that you didn't mention. Storytelling coming,
- 1:04:13coming from a place of I've done this and and that's what, that's
- 1:04:17what lands with people authenticity. This person's
- 1:04:21walked and lived and breathed the story they're sharing. I've
- 1:04:24got your workshops in front of me, So in no particular order.
- 1:04:27Well, they're all on your website, so maybe there is a
- 1:04:30particular order, but one's called dare to be real the power
- 1:04:33of vulnerability in leadership. One is the failure is not final.
- 1:04:37So cultivating a growth mindset in teams, and then we got the
- 1:04:40resilience revolution, which is empowering leaders to combat
- 1:04:44burnout. And then there's thriving minds unleashing the
- 1:04:47power of mental well being at work, I'm sure you'd say all of
- 1:04:50them. But if you had to pick what's your favourite one to
- 1:04:53deliver and why, I enjoy
- 1:04:55andrew jenkins: the I like I like them all, but I enjoy the
- 1:04:56failure one, to be honest, because there's such a stigma
- 1:04:59out there the failure. Yeah, and I've been through myself in my
- 1:05:02sales job, I suppose, where leaders used to shame people
- 1:05:05into performing. I say you're not gonna get the best out of
- 1:05:08your staff by shaming them your bottom of the league table, the
- 1:05:11bottom of the KPI. You're at this KPI, and like in the bank
- 1:05:15years ago, if you did it to target the individual target
- 1:05:17that day, or you didn't sell your ppi, for example, on a
- 1:05:20loan, sometimes the manager make you stand up in the morning,
- 1:05:22huddle in front of the whole branch, tell the branch why the
- 1:05:25branch in this target yesterday, or why you didn't do your PPI
- 1:05:28yesterday. They're trying to make you look you know, shame
- 1:05:30you I say that's the wrong way of doing things like vulnerable
- 1:05:32leading is good, and people think vulnerable is like the
- 1:05:35boss is crying or making sure they're weak. I say it's not
- 1:05:37about that. It's about humanising yourself, and it
- 1:05:39creates a much better culture in your workplace, in your
- 1:05:42environment, in your office. I said, because when you're at the
- 1:05:44top of the ladder, when you're an employer, what you're looking
- 1:05:47at these MDS and their CEOs, these large companies, and
- 1:05:49you're thinking, they're like, God, they're untouchable. They
- 1:05:51never make any mistakes. They're perfect. I see the leaders admit
- 1:05:53to your staff you've made mistakes in the past, but also
- 1:05:56how you overcome them. And then so people can say, well, I'm
- 1:05:59making mistakes off it's not a bad thing. I won't get chastise.
- 1:06:02I won't get dragged over the coals or made to look stupid if
- 1:06:04I'm open, honest. Because if you, if you are vulnerable
- 1:06:07people in your workplace, everybody wants to contribute.
- 1:06:10Nobody's scared of failing. Everybody contributes good
- 1:06:13ideas. It's much innovative, creative company as well. So
- 1:06:16yes, that's what, that's what I think is really so,
- 1:06:19Mark Ackers: yeah, so here's what's difficult about the sales
- 1:06:21world and being vulnerable and failure. And I want to hear what
- 1:06:24you say to this, but you mentioned right at the start,
- 1:06:28egos. I believe everyone in sales. I mean, I believe most
- 1:06:34people in general, but everyone in sales has an ego to some
- 1:06:37extent, like it can be really small, really big, but
- 1:06:40everyone's got a level of ego. It just depends where they are
- 1:06:44on the scale. So there's ego there, then there's no one
- 1:06:47really wanted to be in sales. We all sort of fell into sales,
- 1:06:49right? Like no no one grows up saying they want to be a
- 1:06:52salesperson. When you go into schools, I bet no one says to
- 1:06:55you they want to grow up and be a salesperson,
- 1:06:57andrew jenkins: especially insurance broker. Nobody ever
- 1:06:59wants to be an insurance broker, right, exactly.
- 1:07:01Mark Ackers: And then you've got the failure. Well, if you fail,
- 1:07:05you lose your job. And actually, if you fail a couple of quarters
- 1:07:09in a row, you can lose your job. It can be very hard. And then,
- 1:07:12like you say, it's leaderboards, it's KPIs, it's targets, it's
- 1:07:16about every part of a sales rep is measured on revenue and
- 1:07:20activity and they're successful, one quarter that's back to zero,
- 1:07:24and there's that competition, and then you've got the ego
- 1:07:26side. It's such a cauldron of emotion that you can understand
- 1:07:31why people are afraid to fail. And here's the biggest problem,
- 1:07:35when you're afraid to fail in sales, it leads to the wrong
- 1:07:38behaviours that you push into your prospects. That's when you
- 1:07:41start selling the wrong thing. That's when you start acting
- 1:07:43desperate. That's when you start being pushy. That's when you
- 1:07:46stop doing what you said. Why do you even want this product? What
- 1:07:49is it you wrong with your product today? What room you're
- 1:07:52gonna watch the TV in? Why are you gonna use it? Whatever
- 1:07:55example, whether it's TVs at Curry's, it's finance products
- 1:07:58at Lloyds or insurance products. But it's really difficult. How
- 1:08:02can we embrace this as a salesperson failure? How can we
- 1:08:04embrace this? And it is tough, and I'm gonna
- 1:08:06andrew jenkins: say again, I'm gonna sit here. This is easy,
- 1:08:08because I've been under lots of pressure over the year of many
- 1:08:10years, I suppose, where I mean, but I think it starts from the
- 1:08:12top of a company. It does start from the top, but I say to
- 1:08:15people, normally, nobody really goes to work to do a bad job.
- 1:08:18Don't get me wrong, there are people out there who are
- 1:08:20sabotage. That's different conversation altogether. Then.
- 1:08:23So I think there's a skill issue. Is a will issue, pure of
- 1:08:26skill and will. If they got a will issue, that's a different
- 1:08:28conversation. And if they got a bad attitude or change, they
- 1:08:30needed that something different. That's a maybe a coaching plan
- 1:08:33or a PIP or whatever. But they've got a skill issue. You
- 1:08:36recruited that person for a reason. You obviously bleeding
- 1:08:38that person when you recruited them. They got the skills, they
- 1:08:41got the knowledge, they got the experience. They got the
- 1:08:43experience. You obviously like that person. Recruited them,
- 1:08:45then, you know, coach them, nurture them, give them, give
- 1:08:47them the right skills and right tools to be able to be
- 1:08:49successful. You know, not. You know, people go through bad
- 1:08:51times in life, and you know, outside things in work might be
- 1:08:54causing that, and people say, don't bring things into work.
- 1:08:57We're all human. We all got feelings and emotions. If you go
- 1:08:59through a divorce or somebody died, course, you're gonna bring
- 1:09:02into work, you know, in a robot, so at the end of the day, and I
- 1:09:04used to take my things into work sometimes, but I guess having a
- 1:09:07good manager to try and know their staff and find out what
- 1:09:10makes them tick. And when I do my you know, when I was a
- 1:09:12manager for many years, lots of different branches I worked in,
- 1:09:15I was trying to treat every member of my staff as
- 1:09:17individuals, but also found out why they came into work that
- 1:09:20day, what makes them get up every single day and come into
- 1:09:22work and come into work every day? And people saw money? I
- 1:09:24said, No, it's not money. Everybody can save more money.
- 1:09:26It's what are you going to do with that money? Or send my
- 1:09:29little boy to university, buy my girl her first car? Right? So
- 1:09:32that's your motivating fact, that's your purpose. And every
- 1:09:35time you want to stop doing something or do something,
- 1:09:37remember your purpose, your why. It's just about treating your
- 1:09:40employees and find out, you know, treat them all as
- 1:09:42individuals and actually find out what makes them tick. I
- 1:09:45suppose we're also coach them and nurture them getting the
- 1:09:47right skills to be successful. So I think everybody's got the
- 1:09:51ability to be successful the right with the right coach and
- 1:09:53the right
- 1:09:53Mark Ackers: support. I believe that as well wholeheartedly, the
- 1:09:56challenge is time. Most people don't get the time that they
- 1:09:59need to. Be successful and like sports, a really good analogy
- 1:10:02for that. I can't really talk rugby to you, because you'd find
- 1:10:05out I don't have a clue about rugby. But when it comes to
- 1:10:08football, like management is just a great example. If you're
- 1:10:11not successful, you can lose your job after six, seven games
- 1:10:14in sales, it's a couple of quarters. I think what you said
- 1:10:16is really interesting, though, right? So first of all, let's
- 1:10:19talk about recruitment, like you say, is it a skill or a will
- 1:10:21thing? One of the things is really interesting. So my sales
- 1:10:24coach, we we provide evaluations where we can evaluate sales
- 1:10:28people, and we evaluate them against 21 core sales
- 1:10:32competencies, and it benchmarks them against 2.5 million sales
- 1:10:36people. Is incredibly detailed, scientific research, proven,
- 1:10:41validated assessment. But you know, the number one competency,
- 1:10:44that's the most important is commitment. If they're not
- 1:10:47committed, no matter what you do, they are not going to be
- 1:10:50successful. So I think the commitments there, that's the
- 1:10:53will thing. Then it comes down to a skill thing. And like you
- 1:10:57say, you've hired them, you believe in them, but it comes
- 1:10:59down to now enabling them and coaching them. Here's the
- 1:11:03problem in sales, and you've experienced this, good
- 1:11:06salespeople get promoted because they're good sales people. That
- 1:11:10doesn't make them a good coach. And you've said yourself,
- 1:11:13there's good coaches and bad coaches. How do we solve this
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- 1:11:45andrew jenkins: I see it so many times, if people get promoted in
- 1:11:47the bank, for example, to management positions because
- 1:11:50they were good at sales I said, they're two totally different
- 1:11:52skill sets. They're totally different. I said, you know,
- 1:11:54sales people got one different you know, I'm not saying they
- 1:11:57can't be but a lot of the time these good sales people are
- 1:11:59quite ruthless and they're quickly, they're good sales
- 1:12:01people, whereas the management are more nurturing people, more
- 1:12:04empathetic, and they're different skill set all
- 1:12:06together. So I know lots of people have been promoted into
- 1:12:08thrust into a management position, and they fail them
- 1:12:10because they don't get the right level of support and coaching,
- 1:12:13they've got the right tools, and they end up failing. They end up
- 1:12:15feeling vulnerable or failing as a manager. Then, because they
- 1:12:18weren't given the right skills, they end up on a pip and end up
- 1:12:20under so much pressure. I said, Well, no, it's the bosses, the
- 1:12:22people of tops fault for giving that job in the first place,
- 1:12:25doing them today, anything to prove that a good manager? No, I
- 1:12:28was a good salesperson, but I like to think I was a good
- 1:12:30manager as well, but because I'm a good listener, so that's a
- 1:12:32really important thing. When you start, you get to know I got to
- 1:12:35know the customer. I got to know my staff as well. So I could
- 1:12:37transition between sales and management quite smoothly, to be
- 1:12:40honest, apart from the compliance, and learn the
- 1:12:42compliance in the background stuff and but I treat my staff
- 1:12:45really well as a good listener to my staff as well. So I always
- 1:12:47try and find out what's going on at home as well. Try and find
- 1:12:50out what's going on their lives outside of work as well. You
- 1:12:52know, it's really important to make that, make that staff and
- 1:12:54feel valued, and that there was one occasion, for example, where
- 1:12:57there was one lad, he used to come in late every day, and
- 1:13:00nobody had taken the time to sit with him or find out why. They
- 1:13:03always to slag him off and bend his back and that he's a pain.
- 1:13:06He's coming in late all the time. So the branch is open at
- 1:13:09nine o'clock, and they got to be up and running in by nine
- 1:13:11o'clock. So I say, right, taking emotions out of the situation.
- 1:13:13I've always learned, if you want to have a difficult
- 1:13:15conversation, take the emotion out of it based on facts and
- 1:13:18evidence. So he's coming late, but I used to make a note to
- 1:13:20make a note to it for a week or two. When I went to the branch I
- 1:13:23was working, I made a note to me. I sat him down and said, I
- 1:13:26know, what time do you have to what's your opening hours in
- 1:13:28working hours? He said, I gotta be up, alright, so tell me.
- 1:13:31Then, why did you come into work 10 past so you can't argue back
- 1:13:34with her. Then if I had another evidence, I said, you come late?
- 1:13:37You would have said, No, I'm not. Yeah, I didn't end up an
- 1:13:39emotional thing. Emotionally got involved. Then he was a nice guy
- 1:13:42as well. I say to people, strip the emotion out of the situation
- 1:13:45and base it on evidence of facts. And nobody can really
- 1:13:48argue with that then. So I said, you're telling me, but I dug
- 1:13:50deep bugs. I'm a firm believer in everything in life, and
- 1:13:53something called Root Cause Analysis. Get to the root cause
- 1:13:55of the problem. Peel back the layers of the onion. There's
- 1:13:57lots of analogies for it. So I drill drill down, drill down.
- 1:14:00Basically, his partner was suffering with severe
- 1:14:03depression. They had two young children, so he was having to
- 1:14:05try and get the kids ready for school in the morning, look
- 1:14:08after his partner get to work on time. So he was stressed to the
- 1:14:11max, and he carried on for months. So I just said doing
- 1:14:13right simply, if you is too few things we can do. We could
- 1:14:17change your working hours from nine to 930 start, and I'm half
- 1:14:20an hour for lunch, and that's what we did in the end. It
- 1:14:23changed this guy's life. Everybody in the branch knew
- 1:14:25that he started Half past nights. Rather than slagging him
- 1:14:27off and moving behind his back, they knew he started out by
- 1:14:30saying, basically, right, he starts half past nine. Now he
- 1:14:32was half hour for lunch to make up for lunchtime. So like he
- 1:14:34said to me, nobody has sat to me and taken the time to find that
- 1:14:38information out. They all just put me on a pip. They all just
- 1:14:40said this and said that. They all he was a problem employee,
- 1:14:43if you like. But I took the time to sit down and drill, and I
- 1:14:45said, it's really important. That's why you got to treat all
- 1:14:47your staff members individually, you know? And I think I said, I
- 1:14:50don't think he didn't, he wasn't doing it on purpose. There's a
- 1:14:52reason behind something. And I always try and look at people, I
- 1:14:55think, right, why are they saying that? Why are they acting
- 1:14:57like that? And there's always a reason, most of the times, a
- 1:14:59reason. In behind it. I think
- 1:15:00Mark Ackers: there's two sides to that story. So one, you've
- 1:15:02done an incredible job of separating emotion to logic and
- 1:15:07getting to the root cause. So you've done a good job there.
- 1:15:11But here's the problem that we're not talking about that we
- 1:15:14have discussed earlier. That individual, let's give them a
- 1:15:18name like I don't mind if you use a fake name. What's their
- 1:15:20name, David. So David is suffering in silence. Why is
- 1:15:25David not speaking up? And again, this is the world of
- 1:15:30sales, right? We we come into to a sales role. We've got
- 1:15:33pressure, pressure, pressure. Every week. You start back at
- 1:15:36zero, every month, every quarter, back at zero. KPIs,
- 1:15:39tight. But we're human beings, as you mentioned about people in
- 1:15:42the track, human beings, you're gonna go home or leave the show,
- 1:15:45whatever, go back to normal lives. And so everyone's got
- 1:15:48their own shit to be dealing with. When you come into work,
- 1:15:51we feel like we can't speak up. We can't say, I need help. Why
- 1:15:55is this? Why do people feel this way? It's
- 1:15:57andrew jenkins: fear in it. I think it's fear, fear of
- 1:15:59failure, fear scared if they if their manager is not very open,
- 1:16:02and nobody you know very open about talking about things, you
- 1:16:05feel scared. You're scared, I suppose, in fear of fear of
- 1:16:07being dismissed, fear of being sacked, fear of being put on a
- 1:16:10coaching plan for you, being part of PIP, and nobody wants
- 1:16:12that's all added stress and pressure. And there's so much
- 1:16:15pressure out there at the moment, the world in general is
- 1:16:17just a fearful world. I think every stress, their money is a
- 1:16:19big problem every at the moment. And it's a tough, it's a tough
- 1:16:22world there at the moment, I mean, but I think, I think it's,
- 1:16:24I think a lot more leaders and managers and team leaders need a
- 1:16:27lot more coaching and support. I think to, you know, show them
- 1:16:30the benefits of looking after the employees, well being. Show
- 1:16:32the tell the manager, if you started doing this, you get x, y
- 1:16:35and z off the back your employees, like that boy, I had
- 1:16:37his loyalty that after I did that for him, I could have told
- 1:16:40him to ask him do anything. He would have done it for me. He
- 1:16:42had done it for me, he worked extra hours not being asked
- 1:16:44because he like I think, he felt listened to, seen and valued,
- 1:16:47and that's all people want these days, is feel listened to and
- 1:16:50valued and seen, I suppose. And he did so after just taking that
- 1:16:54time to have that conversation, and people say, I get it. People
- 1:16:56don't have a difficult conversation. I said it doesn't
- 1:16:59have to be a difficult conversation, you base it on
- 1:17:01evidence fact, like targets, for example, your target is this,
- 1:17:05but are you coming at this? They can't argue with that and then,
- 1:17:07but also then find out, why is it something going on? Why they
- 1:17:11need more support regarding objection handling? They need
- 1:17:14more support around telemarketing. They more say,
- 1:17:16find out what is, and give that person that support and coaching
- 1:17:19and to be successful. Because I, when I was a manager, it was my
- 1:17:23whole team was successful. It wasn't just me on my own being
- 1:17:25successful. I got a buzz that everybody else in that team
- 1:17:28being successful, and I was helping coach and nurture them.
- 1:17:31I struggled with that for you for a while, actually, to be
- 1:17:33honest, because I'm I love hitting my own personal targets.
- 1:17:36I love being the best. And when I was a manager for the first
- 1:17:38year or two, my boss would say to me, you didn't work till nine
- 1:17:41o'clock every night, your team have gone over five o'clock.
- 1:17:44You're doing all the work. You're doing all the sales. Give
- 1:17:47them to other people. I say, No, but nobody can do a good a job
- 1:17:50as me. He said, I know, but you've got to try and coach and
- 1:17:52sail and help them to be as good as what you are, otherwise you
- 1:17:56get burned out. And he says, how good a manager are you? If
- 1:17:59you're doing more sales and your team. What are they going to
- 1:18:02think if you're not getting coached or helped or support?
- 1:18:04Guy was there rushing around, seeing all the customers, and I
- 1:18:06was busy, and I found it really hard to let go, let go. I found
- 1:18:10that really hard to try. And I'd rather do the sales and see the
- 1:18:13customer myself and help coach other people. I did find it
- 1:18:15really hard to step or not step away completely, but I found it
- 1:18:18tough. So I was doing more sales than my sales people I was
- 1:18:21hitting. I was doing more times. Doing more. I was hitting more
- 1:18:24sales than them, every day, every week, every month, for the
- 1:18:27first year, two years, probably I say my sales matter my
- 1:18:29management career.
- 1:18:30Mark Ackers: I think every manager listen to this will
- 1:18:32resonate, because you've been a top performer, you've been
- 1:18:34promoted. You know what success looks like, but now you got
- 1:18:37across the chasm of helping someone else fill that gap. And
- 1:18:42you mentioned you got so at least one. How many children
- 1:18:45have you got? I got one boy. He's 24 years so did you teach
- 1:18:48him to ride a bike at some point in his life? Yeah, a little bit
- 1:18:51like I remember when I taught my son last summer to ride his
- 1:18:55bike, I had to say to at the very beginning, you are going to
- 1:18:58fall off. You are going to hurt yourself, you are going to cry,
- 1:19:02but at the end of this you will be able to ride a bike
- 1:19:05confidently. But we don't want to let our kids fall off the
- 1:19:07bike. We want to do it on grass. When grass is really hard to
- 1:19:10ride it, you want to ride on the bike. It's really tough, right?
- 1:19:12Like that analogy of you've got to let them fail. And I think
- 1:19:17that's the difficulty that sales leaders have because they've
- 1:19:19been promoted because they're good at sales, not because
- 1:19:22they're a good manager and and you've got
- 1:19:25andrew jenkins: to ego. I think it's back to ego, isn't it? I
- 1:19:27like being top of the league table. I like being I like
- 1:19:29hitting targets. I like being top of the table. I like being
- 1:19:32the best, to be honest, after being sporty all my life, being
- 1:19:35a winner, I like to be. I like to be. It is an ego thing as
- 1:19:38well. Letting go your ego, which is tough, like you said earlier
- 1:19:40on, I think not just sales people. Every single person's
- 1:19:44got some little ego inside them. How big or small that is? I
- 1:19:47think that's fine, but everybody's got a bit of ego.
- 1:19:50Everybody has,
- 1:19:50Mark Ackers: and social media is, in the last 15 years, done
- 1:19:54nothing but exaggerate, terrible and that need for approval, etc.
- 1:19:59Yeah. Yeah, as I say, it comes back down to though your
- 1:20:03favourite talk to deliver, and I know you like them all, but that
- 1:20:06failure, right? And that's difficulty, one of the things
- 1:20:09that you've mentioned a lot, it's almost like you were
- 1:20:13prompted, even though you was not, is coaching, right? Like
- 1:20:16you spoke a lot about the impact of coaching, here's the thing
- 1:20:20that I know you know to be true, but I just wanna get your hot
- 1:20:22take on it. Most sales people, most managers, do not get
- 1:20:26coaching, and if they do, it's not regular, it's infrequent.
- 1:20:29It's too late. Why do you think that is? And more importantly,
- 1:20:33what impact can regular coaching have on sales professionals and
- 1:20:38managers? It's really important. Coaching is
- 1:20:39andrew jenkins: so important, than ever. It doesn't matter if
- 1:20:42you're a top performer. It doesn't matter like look at all
- 1:20:44you know, footballers out go back to football. Cristiano,
- 1:20:46Ronaldo as a coach. He's the best. I think Percy, this is
- 1:20:49subjective. I think he's the best player, better than Messi,
- 1:20:52but that's my opinion. That could cause a massive debate.
- 1:20:54But I think he is. But well, he hasn't got a coach. Of course.
- 1:20:57He's got a coach. Everybody, every sportsman, a boxer, world
- 1:21:00champion boxer, you sick. He's got a coach. He's a full belt
- 1:21:03World World Champion, and he's got a coach. So sales is exactly
- 1:21:07the same as every now and again. You may get complacent if you've
- 1:21:10got a growth mindset. I'm always I crave feedback after every
- 1:21:13talk I do, after every workshop, whatever I do, I say to people,
- 1:21:16I want feedback. Good and Bad, the way I'm going to learn and
- 1:21:19get better is not constructive feedback, because there's some
- 1:21:23feedback just pointless, and there's other people who can't
- 1:21:25give feedback. Giving feedback is a skill as well listed as a
- 1:21:28skill, but some people give feedback, but no, it was. It's
- 1:21:30not constructive. You can't take nothing from it. So constructive
- 1:21:33feedback. How you give the feedback? Make sure you don't
- 1:21:35damage somebody's confidence, or really back to them. Give them
- 1:21:37in a right but get that person give you the answers. Say, how
- 1:21:40do you think that went? I let them tell you. And normally, if
- 1:21:44you know if you're in a way person or switched on, but you
- 1:21:46know if someone hasn't gone right or wrong, you know if it's
- 1:21:48a sportsman as a salesperson, you know if something's gone
- 1:21:51wrong. And normally, people come up with their own answers
- 1:21:54themselves. So you get rather than you tell him, I think you
- 1:21:57should learn this. If you tell somebody how to do so in the
- 1:21:59chances of doing us continuing to do it are slim, but if they
- 1:22:02come up with the answers themselves, they think they come
- 1:22:04up the answer themselves. They are. They're going to more
- 1:22:06likely to do it and carry it on then. So, yeah, so I think it's
- 1:22:09really important to listen to Yes, it's really, it's an
- 1:22:12important skill
- 1:22:13Mark Ackers: that is, yeah, it certainly is. And look, Andrew,
- 1:22:15I'm conscious we're coming towards the end of our time
- 1:22:18together. I've loved so many of the things that we've spoken
- 1:22:21about today, and I feel like we share a lot of beliefs in terms
- 1:22:25of what sales is, the importance of coaching Ronaldo being the
- 1:22:29best. I certainly agree with you there. I found it a really
- 1:22:33interesting podcast. Like, we've had some real, like, sobering
- 1:22:37moments, and I love how much you've shared, but it is. It's
- 1:22:41been sobering to sit and listen, actually tough as the host, to
- 1:22:44sit and listen to some of the things that you've gone through
- 1:22:46and and think, am I asking the right questions? Because most
- 1:22:49people don't open up like that, and I really applaud you for
- 1:22:51that, but, but then we've had some real highs, like, I've
- 1:22:53loved talking about the traitors. I've loved hearing
- 1:22:55about how you sold and got into that world. I love what you're
- 1:22:58doing with your with your life now and and Andrew Jenkin
- 1:23:01coaching, um, tell us, where can people come to to book you and
- 1:23:07find you, give us like all your handles, so to speak.
- 1:23:10andrew jenkins: Oh, here we go. Nobody good at this sort of
- 1:23:12thing. It's my my Instagram is at at Andrew Jenkins, official.
- 1:23:16My LinkedIn is Andrew Jenkins. And then my website is www dot
- 1:23:20Andrew jenkins.co, but I say my Instagram is more of a fun
- 1:23:23thing. I think it's more of a relevancy thing. My ins, my
- 1:23:26LinkedIn is more professional platform. I've used that for
- 1:23:28probably 25 years. LinkedIn in banking, insurance. So LinkedIn
- 1:23:32is more Yeah, most of the people come to me through LinkedIn, to
- 1:23:34be honest, your website as well. But um, my website is I don't
- 1:23:37update it all the time. They're not very good at that sort of
- 1:23:39thing. So my Instagram, my LinkedIn, get updated all the
- 1:23:42time with work I'm doing, the things I've done recently. So
- 1:23:44you want to see what I'm doing, yeah, but that's they're the
- 1:23:46most recent ones. I suppose they're the best way to get hold
- 1:23:48of me. My coaching style, I think, is different. It's like,
- 1:23:51like you just said, my coaching is more of a storytelling.
- 1:23:54Coaches coaching through storytelling. So I get them to
- 1:23:57tell me story. It's like a general chat, and there's lots
- 1:23:59of light bulb moments that go off and I share my story.
- 1:24:02They've experienced so much in my life. I've experienced more
- 1:24:05than most people go through their whole lives, to be honest
- 1:24:07you. So I like getting out and walking and talking. I like out
- 1:24:09walking in nature is so important. It's so good for my
- 1:24:12physical and mental health. So rather than sat in a coffee shop
- 1:24:15all the time, because I don't I like doing a lot of coffee but
- 1:24:19when you're helping someone a coach or wants me to talk and
- 1:24:21open up, I find get out in nature and walk or go for a walk
- 1:24:24somewhere, is much easier. The person feels it's not so
- 1:24:27confrontational, standing side by side, walking with someone
- 1:24:30and just chatting, like chatting with a mate. It is where a sat
- 1:24:33opposite someone, or even driving the car, for example, is
- 1:24:36another good thing to do. You sat off, you know, next to
- 1:24:38someone. I just chatting, you end up open talking. So my
- 1:24:41coaching style is, I try and get out to the office and get out
- 1:24:43somewhere and have a walk around and chat for an hour, or two
- 1:24:46hours is walking around. And I find people just feel more
- 1:24:48comfortable out in nature with a victim, indeed, but a serotonin
- 1:24:52and outside, they feel much better.
- 1:24:53Mark Ackers: You sounds like what you've identified is the
- 1:24:56key is to get people to speak, to start that conversation. Most
- 1:25:00people don't, and it sounds like you've done that exceptionally
- 1:25:03well. And I do, I encourage anybody to reach out to you. Try
- 1:25:07and attend one of your talks, try and come to one of your
- 1:25:11sessions, and I can confirm you are very responsive on LinkedIn.
- 1:25:14You've always replied to me very quickly, and it's been an
- 1:25:18absolute pleasure, Andrew, having you on the podcast. I
- 1:25:21hope you've enjoyed coming on, because I imagine this is quite
- 1:25:24different to the podcast you've been doing since the traitors,
- 1:25:27right? I imagine it's quite different. So
- 1:25:28andrew jenkins: it's very good, very, very professional.
- 1:25:29Actually, it's very good. And I've enjoyed it. Thoroughly
- 1:25:31enjoyed you're a nice guy. You've created a safe space for
- 1:25:33me, which is really important. That's the problem with people
- 1:25:35with mental health. People don't talk. Then got a safe space.
- 1:25:38They feel people, you know, they feel judged or something. So I
- 1:25:41think it's really important somebody's struggling with
- 1:25:43mental health, especially in the workplace. No, be there for that
- 1:25:45person. Don't walk past them. If you know somebody's struggling
- 1:25:48and work with it. They have their target. They're going
- 1:25:50through a separation or divorce, don't walk past it. And I get
- 1:25:53why people do. They don't. They're scared, they want they
- 1:25:55don't trigger people. But I say to people, I'd rather come I'd
- 1:25:57rather you talk and I'm awkward conversation now, or you cry and
- 1:26:00come to your bedside in six months time, or, even worse,
- 1:26:03your funeral. I'd rather you know, don't walk past it like if
- 1:26:05you notice Dave, for example, started coming in late every
- 1:26:08day. He don't have his lunch. Shortly that he stopped eating
- 1:26:10his lunch, you think, just say to him, Hey, Dave, I noticed you
- 1:26:13started coming in late. Is everything okay? Just have that
- 1:26:16conversation. And a lot of the time when people are struggling,
- 1:26:18all they want is and you listen to them. They want somebody to
- 1:26:21them, they want somebody to sit in the trenches and listen to
- 1:26:23them. They don't want fixing. They don't want answers. They
- 1:26:26want something to listen to. So I say, don't, you know, don't
- 1:26:28how many, I think a lot of these suicides out there couldn't be
- 1:26:30prevented if somebody had a safe space. So that's really
- 1:26:33important. So don't walk past
- 1:26:34Mark Ackers: anybody who's struggling really. Well, let's
- 1:26:36make that call to action for everybody listening. Why don't
- 1:26:38you just text one person today and ask how they are, right?
- 1:26:41That's the start point. That would be an amazing place to
- 1:26:43finish. But I have to ask you one more question, and it's the
- 1:26:46last one I wrote down second mountain ages ago. What is your
- 1:26:52second mountain? And let's end there. Want to
- 1:26:54andrew jenkins: change the world. I want BEC I want. I want
- 1:26:57to close my eyes my deathbed. Hopefully that'll be a long time
- 1:27:00away knowing I made a difference this planet. I made an impact on
- 1:27:03the planet. I've saved lives. I had a message of somebody, a 16
- 1:27:06year old boy last week, actually, he said he's thinking
- 1:27:08to take was thinking of taking his own life. We decided not to
- 1:27:11do it because you see my videos, and I turn my life around a
- 1:27:13motivation. So when I get messages like that, and that's
- 1:27:16quite a regular thing, I get message of people all the time.
- 1:27:18So you know what? I'm helping them, and that's what keeps me
- 1:27:20going. So I'm tired when I'm stressed and feel down, I want
- 1:27:23to quit, and I've had hard work things like that keep me going.
- 1:27:26So I just want to help people. BEC, I want to help support you
- 1:27:28and give back to people. I want people to struggle in silence
- 1:27:31like I did for
- 1:27:32Mark Ackers: 24 years. Really, I've got no doubt you will
- 1:27:34continue to impact and change many people's lives, and I've
- 1:27:38loved the chat. I do say this quite regularly on every
- 1:27:41podcast. Oh, I wish we had more time. I do. I wish we had more
- 1:27:43time. There's loads more. But what I'm confident now is I'll
- 1:27:47probably see you at an event again, like we did in Leeds, and
- 1:27:50maybe next time we'll grab a beer. But thanks for coming, and
- 1:27:53you've been amazing. Thanks. Becca, thank you, mate. You.