The $15,000 Neighborhood Social Contagion
I worked a neighborhood out in Edmond for most of the summer of 2024. It was a development built around 2008, sixty houses, mostly two-story, mostly young families. I had two regular customers on the block when the summer started. I left the summer with eleven. What happened was a kind of slow cascade. The first family put in a smart thermostat in late April. They posted about it in the neighborhood Facebook group. The second family asked them about it and put one in two weeks later. The third family put one in and added a wifi-enabled mini-split in their bonus room. By June there were six…
The skinny
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