Amazing Concert Merch Numbers
When people talk about big shows, they usually talk ticket sales.They don’t talk merch.Here’s a number for you.ZZ Top — two casinos — two days — almost $200,000 in merch.One merch table.Let that sink in.That wasn’t arena-level production. That was casino routing. Durant and Miami. Markets that had never seen ZZ Top up close like that. And when those towns see their name on the shirt?They buy.Hard.I ran the merch in Miami and then turned right around and ran it again in Durant. Broke records. Big numbers. Real money. Those weren’t casual buyers. That was hometown pride meeting legendary band…
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