Wealth Tracker: What makes certain watches a "blue-chip" investment?

Your Way Home with Hongbin Jeong · Feb 19, 2026 · 15m

Luxury watches are rapidly evolving from passion collectibles into a recognised alternative asset class, with the pre-owned market valued at $24.38 billion in 2023 and projected to reach $45.01 billion by 2030. Demand is strongest across the US, Europe, the Middle East, and Asia, driven by rising liquidity, digital marketplaces, and a growing generation of investors who view watches as long-term wealth-building assets rather than just lifestyle statements. Even during economic downturns, luxury watches have shown remarkable resilience. During the pandemic, their value declined only about 8%…