Latest / The Steve Harvey Morning Show / Building Your Brand: "Queen of Air Fryers" provides marketing tips and recipes that launched her career.

Transcript

Building Your Brand: "Queen of Air Fryers" provides marketing tips and recipes that launched her career. · The Steve Harvey Morning Show

• 0:05
  Speaker 1: Welcome to the show. I am Rashan McDonald, the host
• 0:07
  Speaker 1: of Money Making Conversations Masterclass, where we encourage.
• 0:11
  Speaker 2: People to stop reading other people's success stories and.
• 0:14
  Speaker 1: Start planning their own. Listen up as.
• 0:17
  Speaker 2: I interview entrepreneurs from around the country, talk to celebrities
• 0:20
  Speaker 2: and ask them how they are running their companies, and
• 0:23
  Speaker 2: speak with dog profits who are making a difference in
• 0:26
  Speaker 2: their local communities. Now, sit back and listen as we
• 0:29
  Speaker 2: unlock the secrets to their success on Money Making Conversations Masterclass.
• 0:35
  Speaker 1: Hi, I'm Rashan McDonald, a host of weekly Money Making
• 0:38
  Speaker 1: Conversations Masterclass show. The interviews and information that this show
• 0:42
  Speaker 1: provides are for everyone. It's time to stop reading other
• 0:45
  Speaker 1: people's success stories and start living your own. If you
• 0:48
  Speaker 1: want to be a guest on my show, please visit
• 0:50
  Speaker 1: our website, Moneymakingconversations dot com and click the be a
• 0:54
  Speaker 1: Guest button. My guest is the Queen of air Friars
• 0:58
  Speaker 1: and a mother of eight kids. He started using air
• 1:01
  Speaker 1: Friars because she wanted to prove they can do more
• 1:03
  Speaker 1: than just reheat frozen foods and left those so. She
• 1:07
  Speaker 1: documented the journey on YouTube. Now with over seven hundred
• 1:10
  Speaker 1: and thirty five thousand followers across social media. She can
• 1:14
  Speaker 1: do no wrong with an air frier. Please work in
• 1:17
  Speaker 1: the Money Making Conversations master class. I'm gonna call it
• 1:19
  Speaker 1: my friend, Kathy Yoda.
• 1:21
  Speaker 3: How you doing, Kathy, I'm so good, so happy to
• 1:24
  Speaker 3: be here.
• 1:25
  Speaker 1: Air Friars. Now, I will tell you this. Let's gotta
• 1:28
  Speaker 1: be a confession. I bought my wife and I fry.
• 1:31
  Speaker 1: I have an air fr at work. I've never used it.
• 1:35
  Speaker 1: Why at my knucklehead, Kathy, I.
• 1:38
  Speaker 3: Don't know, but you need me in your life.
• 1:41
  Speaker 1: Okay, good, let's get started. That's why I brought you
• 1:42
  Speaker 1: on the show because two things I want to talk about.
• 1:44
  Speaker 1: I want to talk about the air friars and I
• 1:46
  Speaker 1: also want to talk about branding and using social media
• 1:49
  Speaker 1: and how he was able to grow your brand through
• 1:52
  Speaker 1: this and it has changed your life on public speaking opportunities,
• 1:57
  Speaker 1: branding opportunities, and also gain yourself some fun Andrew Lincolm.
• 2:00
  Speaker 1: But let's start with the air fryer. What exactly is
• 2:03
  Speaker 1: an air fryer.
• 2:05
  Speaker 3: It's just a mini conviction or sorry, mini convection oven.
• 2:10
  Speaker 3: So it's just your oven with the fan and some heat.
• 2:13
  Speaker 3: And since it's in a small chamber you like pretty
• 2:17
  Speaker 3: much can skip the preheat process, so you've already saved
• 2:20
  Speaker 3: ten fifteen minutes. And then it cooks food faster because
• 2:24
  Speaker 3: the hot air is just circulating around. So it's just
• 2:27
  Speaker 3: a huge timesaver for me.
• 2:28
  Speaker 1: Okay, cool, Now, cause I mentioned eight kids, can I
• 2:32
  Speaker 1: ask the age range of your kids? Got come from
• 2:34
  Speaker 1: a big family, six sisters, two brothers, so I was
• 2:37
  Speaker 1: born into a family. Now you're raising eight kids. Talk
• 2:41
  Speaker 1: to us about that, right.
• 2:42
  Speaker 3: Well, my oldest is almost twenty nine, yep, if I'm
• 2:47
  Speaker 3: getting old. My youngest is ten, so yeah, I in
• 2:52
  Speaker 3: his graduation my oldest in his graduation pictures, I was
• 2:55
  Speaker 3: a massive that ready to give birth to my last baby.
• 2:59
  Speaker 3: So yeah, I got ten sorry, eight kids and ten
• 3:03
  Speaker 3: year eight kids in eighteen years. There we go, and
• 3:09
  Speaker 3: just three teenagers at home now, well, my ten year
• 3:11
  Speaker 3: old and two other teenagers at home, so life has
• 3:15
  Speaker 3: calmed down a little bit.
• 3:16
  Speaker 1: Good? Not good? Well, let's talk about this a fry now?
• 3:22
  Speaker 1: Can I cook anything or bake anything? Because I'm really
• 3:25
  Speaker 1: confused when I asked these questions. I look at it,
• 3:28
  Speaker 1: it looks normal. I've heard all the good things about
• 3:31
  Speaker 1: an air fire will be healthier. You don't have to
• 3:34
  Speaker 1: use grease, But just walk me through the airf our
• 3:38
  Speaker 1: history if you can, and why you use it so much.
• 3:42
  Speaker 3: You know, I'm honestly not even sure about the whole
• 3:45
  Speaker 3: historical context of the airfire. I believe it's been around
• 3:48
  Speaker 3: for quite some time, but for me, I started using
• 3:52
  Speaker 3: it about five years ago. It was kind of becoming,
• 3:56
  Speaker 3: you know, a little bit more prominent, and you're hearing
• 3:58
  Speaker 3: about it. You're like, what in the heck is that?
• 4:01
  Speaker 3: So I finally bought one, and it sat in the
• 4:04
  Speaker 3: pantry in the box for a long time. And then
• 4:08
  Speaker 3: we had people coming over for dinner and I was like,
• 4:10
  Speaker 3: we're going to make burgers and fries. So I was like, okay,
• 4:14
  Speaker 3: here we go, made myself some fries. They took forever
• 4:17
  Speaker 3: because I did it all wrong. Anyway. It was an
• 4:20
  Speaker 3: embarrassing evening and I was like, that thing's stupid. I'm
• 4:25
  Speaker 3: not using anymore. And again it just sat forever until
• 4:31
  Speaker 3: about twenty early twenty twenty. I was like, you know,
• 4:34
  Speaker 3: this was right before COVID happened. I was like, you
• 4:36
  Speaker 3: know what, there's gotta be more to that, and so
• 4:39
  Speaker 3: I pulled it out, and I just started figuring things
• 4:41
  Speaker 3: out some of my favorite things to make in it.
• 4:43
  Speaker 3: So really the rule is if you can grill it,
• 4:46
  Speaker 3: if you can bake it. Not all things that you
• 4:51
  Speaker 3: deep fry will work perfectly in it. So like a
• 4:54
  Speaker 3: funnel cake, you're not going to make in the air
• 4:57
  Speaker 3: fire right any wet better, but otherwise you can air
• 5:02
  Speaker 3: fry it. So some of my favorite things are like
• 5:04
  Speaker 3: salmon before you.
• 5:06
  Speaker 1: In the conversation, because you said you pulled it out
• 5:09
  Speaker 1: the first time and it was a disaster. Now when
• 5:11
  Speaker 1: you look back on it, what did you do wrong
• 5:14
  Speaker 1: when you used it the first time? So I can
• 5:16
  Speaker 1: avoid that mistake.
• 5:18
  Speaker 3: I didn't take too much time to read directions, and
• 5:24
  Speaker 3: I'm usually just like, oh, let's jump in and figure
• 5:26
  Speaker 3: it out. I also cooked way too many fries in
• 5:30
  Speaker 3: the air fire that I had, and that particular airfier
• 5:34
  Speaker 3: that I had wasn't a great airfier. I use a
• 5:38
  Speaker 3: different one now, so you know, it's kind of a domination.
• 5:42
  Speaker 1: All air fris. Let me get out to my audience first,
• 5:44
  Speaker 1: all air fris are not created equal. No, no, okay,
• 5:49
  Speaker 1: can I ask what brain you're using?
• 5:52
  Speaker 3: I have probably about three different brands that I use
• 5:55
  Speaker 3: right now. Kasori is one. There's another called a Typher.
• 6:03
  Speaker 3: It's like a dome. It's a basket airfire, but it's
• 6:05
  Speaker 3: really wide, like has a fifteen by fifteen basket, more shallow.
• 6:10
  Speaker 3: And then I've recently started using the mightia of Inn
• 6:15
  Speaker 3: style airfryer.
• 6:17
  Speaker 1: Okay, now, so you use them, you say you have three,
• 6:21
  Speaker 1: so you use them for different purposes?
• 6:23
  Speaker 3: Yeah, I mean I've owned over twenty of them just
• 6:28
  Speaker 3: for my channel reviewing and testing airfriers, so I currently
• 6:33
  Speaker 3: have I think five in my pantry. So I can't
• 6:38
  Speaker 3: even think of what the other brands are that I
• 6:39
  Speaker 3: have in my pantry. But it's usually you know, what
• 6:44
  Speaker 3: I'm filming, and then that just airfier will just sit
• 6:47
  Speaker 3: out on my counter for a while. Cool, So I
• 6:50
  Speaker 3: couldn't say there's one that I love over all the others.
• 6:53
  Speaker 1: Okay, My listeners are who are anxious to learn about
• 6:58
  Speaker 1: air fires, just like I am. Talk to about employees
• 7:01
  Speaker 1: and one of them he uses it all the time.
• 7:03
  Speaker 1: He said he has an air fr then he bought
• 7:05
  Speaker 1: another air fire. He hated it, so he went back
• 7:07
  Speaker 1: to his original air fire. And just like you were saying,
• 7:10
  Speaker 1: all air friers are not created equal. Do your research,
• 7:13
  Speaker 1: read the reviews. I assume when you're looking at airfriers
• 7:17
  Speaker 1: that you want to purchase, okay, as a starter kit
• 7:20
  Speaker 1: to get introduced me into the airfrying game. Use about
• 7:24
  Speaker 1: to start mentioning some of your favorites that you use
• 7:27
  Speaker 1: in cooking with an air fry talk to us.
• 7:30
  Speaker 3: Yeah, So, I mean I do have a video on
• 7:32
  Speaker 3: my channel where I talk about the different things to
• 7:36
  Speaker 3: look for, Like I teach people focus more on instead
• 7:39
  Speaker 3: of you know, someone say it's two courts, six courts,
• 7:43
  Speaker 3: twenty courts, look at the horizontal cooking space, and then
• 7:48
  Speaker 3: you want to have some good wattage. So usually generally
• 7:53
  Speaker 3: I go for six courts about seventeen hundred watts. That way,
• 7:56
  Speaker 3: it's going to just cook efficiently. There's some that are
• 7:59
  Speaker 3: large that have lower wattage and they take forever and
• 8:02
  Speaker 3: you don't get good results, so you want to avoid those.
• 8:05
  Speaker 1: Okay. So you're saying that the amount of wattage will
• 8:08
  Speaker 1: impact your cooking as well. Well. I keep getting back
• 8:12
  Speaker 1: from you and I'm just being obvious that don't be
• 8:15
  Speaker 1: cheap on your air fryer. Could it can wind up
• 8:18
  Speaker 1: hurting you.
• 8:19
  Speaker 3: Right, yeah, And the biggest mistake people make is buying
• 8:22
  Speaker 3: one too small. Like I've had so many comments on
• 8:26
  Speaker 3: my videos or like oh I bought a four court
• 8:29
  Speaker 3: or a five court or two court, and I had
• 8:33
  Speaker 3: to upgrade immediately because it wasn't there wasn't enough room.
• 8:36
  Speaker 1: Okay, I'm going in. What is the recommended size that
• 8:40
  Speaker 1: I should go and get? Just a guy? Who I
• 8:43
  Speaker 1: like to cook in my regular oven? Okay, I you
• 8:46
  Speaker 1: know I do, of course fries. Of course? Can I
• 8:50
  Speaker 1: bake in an air fryer?
• 8:51
  Speaker 3: H yeah, yeah, I love like lava cakes and the
• 8:55
  Speaker 3: air fire, little pastries, rolls. Yeah, you can do so
• 9:01
  Speaker 3: many things in the air fiyer.
• 9:03
  Speaker 1: Okay, So what's the recommended side that you would say
• 9:05
  Speaker 1: for Okay, I would go.
• 9:07
  Speaker 3: I would go six court, seventeen hundred watts.
• 9:10
  Speaker 1: Six court seventeen hundred watchs is to recommend the size
• 9:13
  Speaker 1: from the Queen of air friers. If you want to
• 9:16
  Speaker 1: go out there and get your very first air fry
• 9:18
  Speaker 1: that you won't look around and go I got to
• 9:19
  Speaker 1: upgrade immediately because buying too small can make you come
• 9:23
  Speaker 1: back and want to upgrade.
• 9:24
  Speaker 3: Now you're wasting money.
• 9:26
  Speaker 1: Now what made you think? What gave you the idea
• 9:30
  Speaker 1: to start videotaping yourself and uploading this to YouTube?
• 9:35
  Speaker 3: You know it was? It actually started with a conversation
• 9:39
  Speaker 3: I had at a business conference in twenty nineteen. So
• 9:43
  Speaker 3: I've had a blog since two thousand and eight. I
• 9:46
  Speaker 3: had a money saving blog. We posted recipes on it.
• 9:49
  Speaker 3: And so I was at a conference and I was
• 9:52
  Speaker 3: talking to another blogger and she's like, you know what,
• 9:55
  Speaker 3: You've got to get on YouTube. You've got a lot
• 9:57
  Speaker 3: of recipes. She was doing YouTube and just crushing it,
• 10:01
  Speaker 3: and so I was like, Okay, it's always good to
• 10:03
  Speaker 3: have another revenue stream, right, And I was like, can
• 10:07
  Speaker 3: you coach me? So I hired her to coach me,
• 10:10
  Speaker 3: which was the smartest thing I did because it really
• 10:12
  Speaker 3: fast checked my effort my time. So I started uploading
• 10:18
  Speaker 3: different types of you coached you?
• 10:20
  Speaker 1: What do you mean when you say coached you? What
• 10:21
  Speaker 1: does she do when you coach me? Because now it's
• 10:23
  Speaker 1: kind of like training people who want to get into
• 10:26
  Speaker 1: YouTube marketing self marketing. You say she coached you, talk
• 10:31
  Speaker 1: to us about that. Yep.
• 10:32
  Speaker 3: So she just hopped on the phone with me and
• 10:34
  Speaker 3: just helped me figure out the strategy and just said,
• 10:37
  Speaker 3: here's what we're gonna do. We got recipes, but we're
• 10:39
  Speaker 3: not just going to do any recipe. We're going to
• 10:41
  Speaker 3: start with instant pot recipes, Airfrier slow cooker, freezer mills,
• 10:48
  Speaker 3: and copycat. So I had my four to six buckets
• 10:53
  Speaker 3: is what we call them, and I just alternated between
• 10:56
  Speaker 3: creating content in those different topic areas, and then after
• 11:00
  Speaker 3: a few months, the only things that were really starting
• 11:03
  Speaker 3: to get used were the Airfier recipes. Okay, So after
• 11:09
  Speaker 3: doing that, I think it was maybe five or six months,
• 11:11
  Speaker 3: I just dialed and went all in on Airfrier content.
• 11:16
  Speaker 1: So I would say this then like I have a TikTok,
• 11:20
  Speaker 1: and one of my staffs started telling me, you know what, Sean,
• 11:25
  Speaker 1: people always commenting about how you dress when you cook,
• 11:29
  Speaker 1: so comments, Reading comments is important because it led you
• 11:34
  Speaker 1: to understand that people are really engaged when it comes
• 11:38
  Speaker 1: to the air fire and it turned your attention. So
• 11:42
  Speaker 1: comments can help you lead you in the right direction
• 11:44
  Speaker 1: of your branding.
• 11:45
  Speaker 3: Correct, Absolutely, Yeah, just listening to the viewer right and
• 11:50
  Speaker 3: having that it's a two way connection. They come into
• 11:52
  Speaker 3: my home, they see my family, they see my mistakes,
• 11:56
  Speaker 3: and then on my end, I read their comment and
• 12:00
  Speaker 3: I'll respond, I'll make a video because of a comment,
• 12:03
  Speaker 3: right right, and just it's a great source of inspiration
• 12:08
  Speaker 3: and connection.
• 12:09
  Speaker 4: Please don't go anywhere. We'll be right back with more
• 12:13
  Speaker 4: Money Making Conversations Masterclass. Welcome back to the Money Making
• 12:23
  Speaker 4: Conversations Masterclass hosted by Rashaan McDonald cool.
• 12:27
  Speaker 1: I'm speaking to Kathy Yoda. She is the queen of
• 12:30
  Speaker 1: air friars and also because of the air frier usage
• 12:34
  Speaker 1: that she documented, social media blew up. Now where are
• 12:38
  Speaker 1: you your largest following? What platform is your largest following?
• 12:42
  Speaker 3: It is YouTube for sure?
• 12:44
  Speaker 1: YouTube for sure. Can I just ask you? Do you
• 12:47
  Speaker 1: generate revenue on YouTube with your platform?
• 12:51
  Speaker 3: Yes? Yep. I can tell you more about that if
• 12:55
  Speaker 3: you want, Yes I do. Okay, all right, So YouTube
• 12:59
  Speaker 3: is the long game. You're not gonna make money right
• 13:02
  Speaker 3: at the beginning, I after uploading for about six five
• 13:08
  Speaker 3: six months, I made my first check, which was a
• 13:11
  Speaker 3: dollar thirty six. I was like, oh, that's a lot
• 13:17
  Speaker 3: of work. It has a lot of work for a
• 13:20
  Speaker 3: dollar thirty six. Then the next month I made it
• 13:24
  Speaker 3: was right around one hundred and forty six dollars. Okay,
• 13:27
  Speaker 3: So I was like, okay, okay, and then the next
• 13:30
  Speaker 3: month I made right around three hundred dollars.
• 13:34
  Speaker 1: Okay.
• 13:35
  Speaker 3: But I have a business partner and he was like, hey, Kathy,
• 13:39
  Speaker 3: you are spending a lot of time on this. At
• 13:42
  Speaker 3: what point are we gonna, you know, see some money,
• 13:45
  Speaker 3: you know, to make it worth your time. So we
• 13:47
  Speaker 3: set a goal if by I think at that point
• 13:51
  Speaker 3: in time, we had like about six months. If I
• 13:53
  Speaker 3: wasn't making four thousand dollars a month on YouTube, then
• 13:57
  Speaker 3: I was gonna stop spending time there. So I had
• 14:00
  Speaker 3: this six more month window, and I was like, I
• 14:04
  Speaker 3: believe I'm filling a gap. There's not enough good content,
• 14:09
  Speaker 3: and I want to be patient with the process. So
• 14:11
  Speaker 3: he was like, okay, let's do it. And then December
• 14:15
  Speaker 3: twenty twenty happened. I started that month with I can't
• 14:21
  Speaker 3: remember how many subscribers I had. I got a picture somewhere,
• 14:24
  Speaker 3: but I started the month with maybe it was two
• 14:27
  Speaker 3: thousand subscribers or twenty five hundred, and the week of Christmas,
• 14:31
  Speaker 3: my channel absolutely exploded and I ended the month with
• 14:36
  Speaker 3: I think it was ten thousand subscribers. And then fast
• 14:40
  Speaker 3: forward to March twenty twenty one, so three months later
• 14:44
  Speaker 3: I hit one hundred thousand subscribers.
• 14:46
  Speaker 1: Wow.
• 14:47
  Speaker 3: And at that point in time, I was making eight
• 14:51
  Speaker 3: or nine thousand dollars a month on YouTube.
• 14:54
  Speaker 1: So making how much a month?
• 14:56
  Speaker 3: Eight to nine thousand dollars in AdSense revenue?
• 15:00
  Speaker 1: Eight to nine thousand dollars a month? So would you
• 15:02
  Speaker 1: your partner say then he was.
• 15:05
  Speaker 3: Like, okay, yeah, so.
• 15:09
  Speaker 1: Yeah, So now I became a business. Now when it
• 15:12
  Speaker 1: becomes a business, is it fun still? Because you kind
• 15:15
  Speaker 1: of like started this out as a fun journey. Now
• 15:20
  Speaker 1: you see, revenue is the goal that increase the subscribers
• 15:24
  Speaker 1: or generate more revenue. What's the goal then?
• 15:28
  Speaker 3: So for me, the long term goal became not to
• 15:31
  Speaker 3: just rely on YouTube ad sense. My audience started asking
• 15:36
  Speaker 3: for a cookbook, and I was like, eh, I don't
• 15:39
  Speaker 3: know how to do that. So I let me back
• 15:43
  Speaker 3: up a little bit. I was doing you know, Google
• 15:45
  Speaker 3: ad sense is the YouTube ad revenue. And then I
• 15:49
  Speaker 3: am an Amazon affiliate and so naturally people are like, well,
• 15:52
  Speaker 3: what airfier are you using? What accessories are you using?
• 15:57
  Speaker 3: And so I would use my Amazon affiliate links in
• 16:00
  Speaker 3: my description, and so I was earning money that way
• 16:02
  Speaker 3: as well. And then my people were saying, please, we
• 16:05
  Speaker 3: want a cookbook, and I was giving them the entire
• 16:09
  Speaker 3: recipe on the video. I was writing the entire recipe out.
• 16:13
  Speaker 3: I was giving everything away. Yet they still wanted to
• 16:16
  Speaker 3: buy cookbook from me. So I was like, okay, all
• 16:20
  Speaker 3: I put an e book together. It's like, I can
• 16:22
  Speaker 3: do an e book. That's easy. So I did that.
• 16:25
  Speaker 3: We launched that in May twenty twenty one.
• 16:28
  Speaker 1: Okay, cool, right there, you did an e book what
• 16:30
  Speaker 1: type of recipes for your air fryer? And it is
• 16:33
  Speaker 1: still available. We're in your first e book.
• 16:37
  Speaker 3: We don't sell that one anymore. But it was just
• 16:40
  Speaker 3: a variety, man, I don't remember chicken, pork, salmon, some
• 16:46
  Speaker 3: side dishes. And then I had a little separate dessert
• 16:50
  Speaker 3: ebook that I sold that they could add on to
• 16:52
  Speaker 3: their organs.
• 16:53
  Speaker 1: And they bought it, and they bought it and they
• 16:55
  Speaker 1: bought it.
• 16:55
  Speaker 3: Yeah, that first weekend, I think we made fifteen thousand
• 16:58
  Speaker 3: dollars from ebook sales. I was selling them for fourteen
• 17:02
  Speaker 3: ninety five.
• 17:05
  Speaker 1: Okay, okay, now crazy, so use just a money machine
• 17:09
  Speaker 1: right now? You know, nine thousand dollars a month on
• 17:12
  Speaker 1: your YouTube. You do an ebook because when you say ebook,
• 17:16
  Speaker 1: you know, it's more like a pamphlet. Let's gonna be real.
• 17:18
  Speaker 3: It wasn't really, Yeah, it was fifty recipes.
• 17:21
  Speaker 1: Right, fifty there's a pamphlet. There's a pamphlet, and you
• 17:24
  Speaker 1: was selling that for I love the way you do it.
• 17:26
  Speaker 1: It's really fifteen dollars, but it's fourteen ninety nine, so
• 17:29
  Speaker 1: that all they hear is fourteen. That's good marketing. That's
• 17:32
  Speaker 1: good marketing. And you roughly made like fifteen thousand dollars
• 17:36
  Speaker 1: so our first joab. Yeah, so we take a deep breath, right,
• 17:41
  Speaker 1: you see there is money potential in your brand, Katy Yoda.
• 17:46
  Speaker 1: How do you go from there?
• 17:48
  Speaker 3: Well, so from there, a lot of my audience is
• 17:50
  Speaker 3: older and they don't enjoy it.
• 17:53
  Speaker 1: Just told the what do you mean over forty five
• 17:55
  Speaker 1: plus fifty five plus sixty five plus?
• 17:58
  Speaker 3: Okay cool, and they were like that's really nice and all,
• 18:02
  Speaker 3: but we want an actual cookbook. And again I'm like what,
• 18:06
  Speaker 3: I don't know how to do that. And so that was,
• 18:10
  Speaker 3: you know, summer of twenty twenty one. So finally I
• 18:15
  Speaker 3: just grinded and anyway, December, like it was two days
• 18:20
  Speaker 3: before Christmas, we finally had cookbooks ready to sell and
• 18:25
  Speaker 3: they weren't going to get their time for Christmas. But
• 18:27
  Speaker 3: we thought, we'll place an order of five hundred and
• 18:31
  Speaker 3: we'll just see how long that lasts. And that was
• 18:34
  Speaker 3: God in the first weekend. Like my partner thought, he
• 18:39
  Speaker 3: was blown away again. He's like, there's no way we
• 18:41
  Speaker 3: can sell cookbook. But we did so.
• 18:45
  Speaker 1: And if what was the price of that first official cookbook?
• 18:49
  Speaker 3: That was I think we sold them for twenty four
• 18:52
  Speaker 3: ninety five plus shipping, So about with shipping about thirty
• 18:56
  Speaker 3: two dollars.
• 18:57
  Speaker 1: Twenty four ninety five, which is really twenty five. But
• 19:00
  Speaker 1: marketing they only hear twenty four. I love it, you know.
• 19:06
  Speaker 1: I like about you, Catholic. You know you take that
• 19:08
  Speaker 1: homespun approach, but you're smart as a whip when it
• 19:13
  Speaker 1: comes to marketing techniques. Okay, because those little things are
• 19:19
  Speaker 1: like people go to Harvard Business School to learn, you know,
• 19:23
  Speaker 1: how do you market things and sell your price but
• 19:27
  Speaker 1: still make people they believe they get in a discount,
• 19:31
  Speaker 1: and that Nickel discount means a lot. If you sell
• 19:34
  Speaker 1: it for twenty five, all they say is twenty five,
• 19:36
  Speaker 1: that's too much. Twenty four. They never hear that ninety
• 19:40
  Speaker 1: five right now, at this point, you're on my show,
• 19:44
  Speaker 1: and you're my show because you have seven hundred over
• 19:46
  Speaker 1: seven hundred and thirty five thousand follows. What is your
• 19:49
  Speaker 1: YouTube subscriber number at right now?
• 19:52
  Speaker 3: It's I don't know for sure, it's right around seven
• 19:55
  Speaker 3: hundred and thirty. I mean, we didn't start Instagram account
• 20:01
  Speaker 3: until lasts well it's super and twenty. It's like summer
• 20:04
  Speaker 3: of twenty twenty three.
• 20:06
  Speaker 1: So I'm just how much content do you deliver it
• 20:09
  Speaker 1: a week than a month.
• 20:11
  Speaker 3: I started with two videos a week and now I
• 20:14
  Speaker 3: just have one upload a week, and then I've got
• 20:18
  Speaker 3: shorts going on twice a week.
• 20:20
  Speaker 1: So there's when you stay a video. How long is
• 20:22
  Speaker 1: that video?
• 20:23
  Speaker 3: They will be anywhere usually twelve roughly twelve to fifteen minutes,
• 20:28
  Speaker 3: but sometimes I have hour long ones and other times
• 20:32
  Speaker 3: like seven minute ones.
• 20:33
  Speaker 1: But because content means a lot in YouTube, that's how
• 20:37
  Speaker 1: you really get paid. Yes, can you talk to my
• 20:39
  Speaker 1: audience about that? You know, the amount of content, the
• 20:43
  Speaker 1: length of the content when you're trying to, like you said,
• 20:45
  Speaker 1: it's a long game, but how do you really start
• 20:47
  Speaker 1: generating revenue, especially when you slow down like you've slowed.
• 20:51
  Speaker 3: Down now, right, Honestly in the beginning. The more you
• 20:57
  Speaker 3: can create is going to do two things. It's going
• 21:00
  Speaker 3: to help you. Number one, become a better creator, because
• 21:04
  Speaker 3: you're going to see how terrible your videos are. You
• 21:06
  Speaker 3: could go watch my first video, and I've got my
• 21:09
  Speaker 3: head cut off a lot of the times I'm looking
• 21:12
  Speaker 3: over here instead of at the camera. It's a terrible video.
• 21:18
  Speaker 3: But I just started doing two a week just to
• 21:24
  Speaker 3: figure it out and figure out pacing and what was Well,
• 21:28
  Speaker 3: nobody was watching anyway, actually, so I was like, I
• 21:31
  Speaker 3: couldn't figure out what was resonating because no one was watching.
• 21:33
  Speaker 3: But I was learning how to do it. And then
• 21:36
  Speaker 3: I think the first video that started to take off
• 21:40
  Speaker 3: was I did some air fire donuts. The cool thing
• 21:43
  Speaker 3: is is because I had this back library of you
• 21:47
  Speaker 3: know what I now consider terrible videos. When somebody watched
• 21:51
  Speaker 3: my donut video, they're like, oh, what else does she have?
• 21:55
  Speaker 3: I had my other videos there that prior to that,
• 21:59
  Speaker 3: nobody was watching. So you just have to commit and
• 22:03
  Speaker 3: start recording and start publishing some crappy videos.
• 22:09
  Speaker 1: You know, just start show this now, because that's the
• 22:12
  Speaker 1: beauty of YouTube. You don't have to be polished. You
• 22:14
  Speaker 1: don't have to have the lighting ride, you don't have
• 22:17
  Speaker 1: to have to have low thirds and things like that.
• 22:20
  Speaker 1: What is a just talking about audience? Who never heard
• 22:23
  Speaker 1: of Kathy Yolder, the queen of a Friars? What is
• 22:26
  Speaker 1: the classic video that you produce? What are you trying
• 22:31
  Speaker 1: to message you? Do you have an opening? Do you
• 22:33
  Speaker 1: have a closing? Do you add music to it? Do
• 22:35
  Speaker 1: you add little thirds? Do you add the recipe? What
• 22:38
  Speaker 1: is your brand?
• 22:40
  Speaker 3: Well, it's morphed a little bit. I used to have
• 22:42
  Speaker 3: music going and I no longer do because I kept
• 22:46
  Speaker 3: getting comments that it was annoying, and I was like, actually,
• 22:49
  Speaker 3: you know what it is, So I don't do music anymore.
• 22:52
  Speaker 3: But I don't. I what I found is just getting
• 22:57
  Speaker 3: right to the subject matter instead of like, don't have
• 23:02
  Speaker 3: a video that has what they call a bumper that
• 23:05
  Speaker 3: is the one little segment that shows who you are
• 23:08
  Speaker 3: every single time, Like, people don't want to see that.
• 23:11
  Speaker 3: They want to know. They saw your thumbnail, they saw
• 23:13
  Speaker 3: your title. They want to see what you're going to
• 23:15
  Speaker 3: tell them. And in this world right they need to
• 23:19
  Speaker 3: see it within the first three seconds. They need to
• 23:20
  Speaker 3: know that you're going to deliver on that promise of
• 23:23
  Speaker 3: the thumbnail title.
• 23:25
  Speaker 1: Not Kathy, you say you have an hour video. Now
• 23:30
  Speaker 1: people actually watch you for an entire hour.
• 23:33
  Speaker 3: It's so annoying. No, no, nobody else. But the average
• 23:38
  Speaker 3: view duration on my hour long videos is a lot
• 23:41
  Speaker 3: longer than the average view duration of a twelve minute video.
• 23:47
  Speaker 3: So because I make that, I only do those about
• 23:50
  Speaker 3: once every quarter, and they're usually just I mean, they're
• 23:53
  Speaker 3: actually easy to produce because I pull out old recipes
• 23:57
  Speaker 3: and make a compilation video with a certain theme. So
• 24:00
  Speaker 3: the last one I did was I think it was
• 24:03
  Speaker 3: like thirty fifteen minute recipes and it's an hour long. Well,
• 24:09
  Speaker 3: YouTube makes more money when people watch that video, so
• 24:12
  Speaker 3: that's the one that gets new a lot of new subscribers,
• 24:16
  Speaker 3: a lot of new viewers. They push that out. So
• 24:20
  Speaker 3: if I make a great three minute video, no one
• 24:23
  Speaker 3: sees it because.
• 24:24
  Speaker 1: Wow, what digital marketing tips can you give? My audience?
• 24:28
  Speaker 1: As we talk about brand selling creating the brand, I
• 24:33
  Speaker 1: love the fact that you were just a regular person
• 24:36
  Speaker 1: that fell into the YouTube world. Saw revenue, but actually
• 24:42
  Speaker 1: you're the business partner was kind of like pushy though pushy,
• 24:46
  Speaker 1: you know, and he can he saw the talent in you,
• 24:51
  Speaker 1: and he saw the opportunity of generating revenue, but still
• 24:56
  Speaker 1: it was up to you to do the job. Talk
• 24:59
  Speaker 1: about digital marketing well at the very.
• 25:02
  Speaker 3: Core, and I think a lot of people are like this.
• 25:06
  Speaker 3: I just like to help people. And so when that
• 25:08
  Speaker 3: becomes your sole purpose of serving a person rather than
• 25:13
  Speaker 3: serving the algorithm necessarily, I mean, you still have to
• 25:16
  Speaker 3: be strategic, but at the end of the day, it's
• 25:19
  Speaker 3: about who is at home feeling overwhelmed with their air
• 25:23
  Speaker 3: fryer and serving them and talking to them and being authentic.
• 25:28
  Speaker 3: I think that's what has been the difference is that
• 25:30
  Speaker 3: if I make mistakes, I will show them. My kids
• 25:35
  Speaker 3: will come in and taste recipes. And there are some
• 25:39
  Speaker 3: kids I think they're ruthless. I've got my ten year old.
• 25:43
  Speaker 3: Sometimes we have video of her spitting food out in
• 25:45
  Speaker 3: the trash. You know, She's just like, this is terrible.
• 25:49
  Speaker 3: So just not being afraid to be real and capturing
• 25:53
  Speaker 3: that and sharing it, and so it's created this connection
• 25:58
  Speaker 3: where they trust me and I'm not going to ever
• 26:01
  Speaker 3: present something to them just you know, I get offers
• 26:06
  Speaker 3: for sponsored you know, a sponsored machine, and I'm like, well,
• 26:09
  Speaker 3: I've got to test it. Out first, and I'm like,
• 26:12
  Speaker 3: this is a terrible machine, and I'm going this is
• 26:14
  Speaker 3: what I will be saying. And you usually the sponsor
• 26:19
  Speaker 3: changes their mind when I give them my honest review,
• 26:23
  Speaker 3: and so that doesn't publish. But I will only share
• 26:26
  Speaker 3: what I can authentically stand behind.
• 26:30
  Speaker 1: So we have said you don't follow the money, follow
• 26:33
  Speaker 1: your brand. Grow your brand. You grow your brand and
• 26:36
  Speaker 1: people start realizing that there's no honesty tied to it,
• 26:40
  Speaker 1: that it's going to go away, right, And that's what
• 26:42
  Speaker 1: you meant when you said authenticity. Yes, yes, okay, cool? Well, Kathy,
• 26:46
  Speaker 1: what's the future of being the queen of app frres?
• 26:49
  Speaker 1: What are you going for?
• 26:50
  Speaker 2: Me?
• 26:50
  Speaker 3: Am?
• 26:50
  Speaker 1: I gonna turn on TV and see you on the
• 26:52
  Speaker 1: Food Network or you may have already been on the
• 26:54
  Speaker 1: Food Work. You're gonna be a judge. You're gonna be
• 26:57
  Speaker 1: like you know, Gordon, to be tearing down kitchens that
• 27:01
  Speaker 1: have bad food fry air fryers. What are you going
• 27:03
  Speaker 1: to because you're too nice? Now, you're too nice to
• 27:06
  Speaker 1: become an angry lady? What are you going to be, Kathy?
• 27:08
  Speaker 3: Yeah? Not definitely, not an angry lady. I am just
• 27:11
  Speaker 3: the mom at home who loves to create and serve
• 27:14
  Speaker 3: and you're probably a better cook than I am, honestly.
• 27:19
  Speaker 3: But what we're doing on my brand and Powered Cooks
• 27:23
  Speaker 3: is I'm creating more products that serve my audience. So
• 27:27
  Speaker 3: I have a separate brand called Pineapepper dot Co. That's
• 27:31
  Speaker 3: where all of our products are living. And then Empowered
• 27:34
  Speaker 3: Cooks is where I educate. So just just growing the
• 27:39
  Speaker 3: audience and helping helping people out.
• 27:43
  Speaker 1: Well, you know, the interesting thing about it is we
• 27:44
  Speaker 1: close out this interview, I find it how it's so amazing.
• 27:48
  Speaker 1: You know, you're in Idaho and you're talking to people
• 27:51
  Speaker 1: throughout the United States, around this world, you know, and wow,
• 27:56
  Speaker 1: does that does that kind of like put you it
• 27:59
  Speaker 1: all of the what you are accomplishing? You know, mom
• 28:03
  Speaker 1: of eight who one day just started documenting and realized
• 28:07
  Speaker 1: you're getting you know, comments from Canada, comics, from Australia,
• 28:11
  Speaker 1: comics from England, Brazil, because I know they're coming from
• 28:15
  Speaker 1: you all over the world. And just put that in
• 28:19
  Speaker 1: perspective to my audience. As we close out this interview, Kathy, well,
• 28:23
  Speaker 1: you know.
• 28:23
  Speaker 3: It's it's powerful and sometimes I work really hard on
• 28:27
  Speaker 3: the video and then it just doesn't land well for
• 28:30
  Speaker 3: whatever reason, I'm like, oh, but then I forget you
• 28:33
  Speaker 3: know what, there's still like ten thousand people that watch that.
• 28:36
  Speaker 3: If I was in a room with ten thousand people,
• 28:38
  Speaker 3: that's still a lot of impact. And then I'll get
• 28:42
  Speaker 3: these comments from that just leave me to tears. But
• 28:46
  Speaker 3: usually it's men who've lost their wife. They're widowers and
• 28:50
  Speaker 3: have never cooked a day in their life, and they
• 28:53
  Speaker 3: got themselves an air fire and started watching my channel
• 28:56
  Speaker 3: and they know how to feed themselves. And comment from
• 29:00
  Speaker 3: one man just talked about my wife would be so
• 29:02
  Speaker 3: proud of me right now. Thank you so much, and
• 29:05
  Speaker 3: like like at the end of the day, sure it's
• 29:08
  Speaker 3: great to have money. Sure it's great when the video
• 29:11
  Speaker 3: goes fantastic, but really what matters is that person who
• 29:17
  Speaker 3: was feeling helpless and frustrated now feels empowered and that's like,
• 29:22
  Speaker 3: that's what gives me the real juice.
• 29:24
  Speaker 1: Wow, I can tell by your face in your eyes.
• 29:28
  Speaker 1: As an honest response, Kathy Yoda, thank you for coming
• 29:31
  Speaker 1: on Money Making Conversations master Class and teaching exposing us
• 29:36
  Speaker 1: about your experience with the I Fier, but more importantly
• 29:39
  Speaker 1: tell us the tricks of the trade of YouTube digital marketing.
• 29:43
  Speaker 1: And being consistent and putting a timeline. I think that's
• 29:46
  Speaker 1: important if you're going to do this, put a timeline
• 29:49
  Speaker 1: on what you're trying to accomplish and try to reach
• 29:51
  Speaker 1: those goals. If you're reaching those goals, then you're doing
• 29:54
  Speaker 1: something that is unreachable and you should try a new
• 29:57
  Speaker 1: technique and put a different plan together. Thank you, gain Cat.
• 30:00
  Speaker 1: If you're coming on Money Making Conversations Masterclass, I really
• 30:03
  Speaker 1: appreciate it. And let me tell you this, I will
• 30:05
  Speaker 1: use that air fire.
• 30:06
  Speaker 3: Okay, awesome, I'll send you a cookbook.
• 30:09
  Speaker 1: This has been another edition of Money Making Conversations Masterclass
• 30:12
  Speaker 1: posted by me Rushawn McDonald. Thank you to our guests
• 30:15
  Speaker 1: on the show today and thank you listening to audience now.
• 30:19
  Speaker 1: If you want to listen to any episode I want
• 30:21
  Speaker 1: to be a guest on the show, visit Moneymakingconversations dot com.
• 30:25
  Speaker 1: Our social media handle is money Making Conversation. Join us
• 30:28
  Speaker 1: next week and remember to always leave with your gifts.
• 30:31
  Speaker 1: Keep winning.