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Under the Radar: From metal shop to automotive giant – Peugeot on brand positioning and tapping the electrification trend
From a metal shop to an automotive giant – we’re going to go on an adventure today, to look at how carmaker Peugeot made history in the 21st century, and how it intends to charge ahead. Founded in 1810 in the midst of the industrial revolution by Jean-Frederic and Jean-Pierre II Peugeot, the company came about when the Peugeot family transformed its hydraulic mill into a steel mill. With the steel mill, various branches of the family started expanding into manufacturing to produce a wide range of products, all based on steel. Think along the lines of tools, springs, umbrellas…
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