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EP 468: What we get wrong about agency proposals and how to fix it with Emily Shapiro & Robin Boehler
Agency owners and leaders are no strangers to proposal writing. But despite our vast experience, there are things we still get wrong, and there is always something we can improve — especially as the industry shifts and changes so quickly. I got to sit down with Robin Boehler and Emily Shapiro from Mercer Island Group to talk about the often-overlooked pitfalls in our agency proposals. This conversation is a game-changer for anyone looking to level up their agency's pitch game. You might even see yourself in some of the examples of what not to do in an agency proposal, cover letter, or bio…
The skinny
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