Michigan Business Beat | Trevor Tkach, Traverse City Tourism, 2025 Tourism Review & 2026 Outlook

Michigan Business Network · Apr 22, 2026 · 6m

Chris Holman welcomes back Trevor Tkach, president/ CEO, Traverse City Tourism, Traverse City, MI. Welcome back, Trevor, remind the Michigan business community about Traverse City Tourism and your mission? How was 2025? Any big plans for 2026, such as, are the International Fireworks back this year? Sleeping Bear Dunes being ranked one of the world’s top “one-of-a-kind beaches” by TripAdvisor is a big global recognition. What kind of impact can that kind of ranking have on tourism and local businesses in the Traverse City region? TripAdvisor says fewer than 1% of the 8 million listings on its…