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Vivian Weyll on her Joie De Viv Jewelry Line & Entrepreneurship · The Steve Harvey Morning Show

0:04
Speaker 1: Welcome to Money Making Conversations. It's the show that she
0:07
Speaker 1: has the secrets of success experience firsthand by marketing and
0:10
Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
0:13
Speaker 1: advice to many occasions. In occasion didn't notice, I'm not broke.
0:17
Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry
0:20
Speaker 1: decision makers. It's what he likes to do. It's what
0:23
Speaker 1: he likes to share. Now it's time to hear from
0:25
Speaker 1: my man, Rashan McDonald. Money Making Conversations. Here we go.
0:30
Speaker 1: Welcome to money Making Conversation. I'm your host, Rushan McDonald.
0:34
Speaker 1: I recognize that we all have different definitions of success.
0:38
Speaker 1: For some, it's a sizeable paycheck. Mine is helping people
0:41
Speaker 1: wake up and inspiring them to accomplish their goals and
0:43
Speaker 1: live their very best life. These are my passions and
0:46
Speaker 1: that's what I'm going to do for you. I want
0:48
Speaker 1: you to stop tripping over small challenges and prepare to
0:51
Speaker 1: rise above the bigger obstacles that life will present to you.
0:54
Speaker 1: My next kiss is giving Wild Her fine jewelry business
0:58
Speaker 1: was founded on the belief that jewels should be luxurious.
1:02
Speaker 1: I love that luxurious. That company, however, came to an
1:06
Speaker 1: abrupt end following her divorce, and the main producer of
1:09
Speaker 1: the stones was her former husband, who refused to provide
1:12
Speaker 1: the material for her to continue her venture. Thus she
1:15
Speaker 1: had to reinvent herself. Vivian stories about being a single mother,
1:20
Speaker 1: an entrepreneur and bedding on yourself and when you look
1:24
Speaker 1: at and taking a leap of faith with a plan.
1:26
Speaker 1: That's key, right there, leap of faith with a plan
1:30
Speaker 1: and invested every diamond to her new fine jeority venture.
1:33
Speaker 1: She's on the show to tell her story and would
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Speaker 1: motivate us with her story. Please work with the money
1:38
Speaker 1: making conversation. They're fantastic, Vivian Row, thank you so much
1:45
Speaker 1: for having me. Rashan, it's amazing being here with you today. Well,
1:50
Speaker 1: you know, I I really you know in the industry
1:52
Speaker 1: because I have a good friend. She's in Arizona. She's
1:55
Speaker 1: in the dining business, and she told me how let's go.
1:59
Speaker 1: How you know, very few females have h in the
2:03
Speaker 1: in the jewelry business, especially in the dining business. So
2:07
Speaker 1: we're talking about an industry and you can always correct
2:09
Speaker 1: me from wrong that is male dominated and because it's
2:14
Speaker 1: ma all dominated. Women who come into the business are
2:17
Speaker 1: find it difficult to break in. Is that true? Oh yeah, absolutely.
2:23
Speaker 1: It is a very male dominated industry and when you
2:28
Speaker 1: are a woman's people look at you like you're not
2:31
Speaker 1: gonna make it. Um It's it's changing a little bit
2:35
Speaker 1: now with the whole you know, e commerce online world
2:40
Speaker 1: that's becoming you know, the most prominent uh jewelry uh
2:45
Speaker 1: market right now because of everything that's going on with
2:48
Speaker 1: the world. Um so, a lot of entrepreneur world, uh
2:54
Speaker 1: entrepreneurial minds, females are coming in and are able to
2:58
Speaker 1: really get theirs in the business. But you were, you know,
3:03
Speaker 1: it's really and it kind of it's kind of and
3:05
Speaker 1: I'm glad you're saying that because of technology, because the
3:09
Speaker 1: way e commerce works now and also when you look
3:13
Speaker 1: at what the COVID has done, the way it shut
3:15
Speaker 1: down this country and breaking mortars really had to reinvent
3:19
Speaker 1: themselves and people are now shopping online more than ever.
3:22
Speaker 1: In fact, they trust the process more than ever. And
3:25
Speaker 1: so with that, with that whole shutdown, how did that
3:27
Speaker 1: affect your approach to business? Did you change your model
3:30
Speaker 1: or did you, like a lot of people I was
3:32
Speaker 1: spoken to big corporation and small entrepreneurs have said they
3:35
Speaker 1: benefited from the COVID shutdown. That's me definitely, because we
3:41
Speaker 1: never actually had any break and mortar stores. My my
3:45
Speaker 1: new jewelry line, which is out of this well, actually
3:49
Speaker 1: launch at the end of last year. So when we launched,
3:53
Speaker 1: COVID was already like kind of taking place, not you
3:56
Speaker 1: know much, but it was already like coming to the say,
4:00
Speaker 1: so everybody already had that concern. Uh. But and when
4:06
Speaker 1: when we decided to uh launch a sale because I
4:11
Speaker 1: was actually going to close the store, the store was
4:13
Speaker 1: going to be closed for good because it wasn't doing well,
4:17
Speaker 1: we launch a fifty fifty percent off discount, uh a
4:21
Speaker 1: store closing sale, and then the store exploded. And I
4:26
Speaker 1: truly believe, I truly believe that the main reason for
4:30
Speaker 1: that was because of a COVID because we got to
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Speaker 1: at that specific time, there were a lot of people
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Speaker 1: that were stuck at home and now we're putting this incredible, incredible,
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Speaker 1: sustainable eighteen carrot Diamonds jewelry line in front of them.
4:49
Speaker 1: In also social media and marketing techniques and all of that,
4:53
Speaker 1: and it's disty percent off now and people are like, Okay,
4:57
Speaker 1: I need to buy online anyway. So that's that's what
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Speaker 1: kind e a made us like it. It was, it was,
5:04
Speaker 1: it was a life saving time for us. Okay, Vivian, Okay,
5:08
Speaker 1: you sound upbeat, sound like a person who's got good
5:12
Speaker 1: things happening in her life right now. Was it always
5:15
Speaker 1: like this? Was it always this upbeat? What were the struggles?
5:18
Speaker 1: Because when I talk about jewelry, because we said look jurious,
5:22
Speaker 1: which means already that's that's that's an elevated word, the
5:25
Speaker 1: word that elevated above another price tag this out there.
5:28
Speaker 1: So what is your market share? Who are you trying
5:31
Speaker 1: to reach in your market share and your jewelry business? Yeah,
5:36
Speaker 1: so for my jewelry, basically I have a luxury jewelry line,
5:43
Speaker 1: but it was very affordable and attainable prices there. So
5:47
Speaker 1: when I when I wanted to launch my jewelry line,
5:51
Speaker 1: I wanted to create a line that I would be
5:53
Speaker 1: able to create everything that I would like to wear.
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Speaker 1: So I'm from Brazil, right, I do not wear for
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Speaker 1: in carry goals, So all of my jewelry pieces are
6:03
Speaker 1: made in recycled, sustainable eighteen carry goals. I do not
6:08
Speaker 1: wear natural diamonds. I only wear love grown diamonds because
6:13
Speaker 1: of all the conflict that comes with mature with mind diamonds.
6:18
Speaker 1: So all of my jewelry is made with with love
6:21
Speaker 1: grown diamonds and all of that. So the people that
6:23
Speaker 1: I'm trying to reach, our women are the modern woman,
6:27
Speaker 1: the women. They are conscious about what they wear, they
6:31
Speaker 1: want to they want to pay a fair price, they
6:34
Speaker 1: want to get good quality, they want to get luxury. Um.
6:37
Speaker 1: So my business model when I started this jelry line
6:41
Speaker 1: was like, I could create a brand and then I
6:43
Speaker 1: could sell, you know to the retail and then I
6:46
Speaker 1: could go ahead and sell to big wholesale stores. But
6:50
Speaker 1: why should I? Why would I do that? So what
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Speaker 1: I what I decided to do, was like, I'm gonna
6:56
Speaker 1: cut off the middleman and I'm gonna sell this amazing
6:59
Speaker 1: jewelry too people directly online. So it's a diractrical summer brand.
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Speaker 1: It's affordable, and it's luxurious. So I'm looking for the
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Speaker 1: model the woman. I'm looking for the people that are
7:10
Speaker 1: conscious about quality and their conscious conscious about about how
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Speaker 1: they spend their money as well, you know, like you said,
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Speaker 1: crafted from eighteen care gold and ethnically crafted diamonds and
7:22
Speaker 1: gemstones offers a one of calm jewelry experience designed for
7:26
Speaker 1: the modern one, as she stated earlier, compromising a unique
7:29
Speaker 1: series of collection. Each design is inspired by women of
7:32
Speaker 1: the world, travelers, adventure seekers, and dreamers, with each distinct
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Speaker 1: piece corresponding to transcendent, elegant journeys. You know, I make
7:42
Speaker 1: that statement because as a buyer, I'm gonna tell you
7:45
Speaker 1: right now, be mean. I know nothing about yours, and
7:49
Speaker 1: it scares me when I look at jewelry because I
7:52
Speaker 1: don't have a reference. And I know about clothes. I
7:55
Speaker 1: know my tailor, Bay clothes. I know a boy love
7:57
Speaker 1: the bags. I know by cars, I know by houses.
8:00
Speaker 1: When it comes to jewelry, view, you're looking at a
8:02
Speaker 1: big dummy right here, and that's most people. It's how you?
8:08
Speaker 1: How can you help me too? Because I'm cherious. I
8:12
Speaker 1: go into jewel I will walk past. I look at
8:15
Speaker 1: the watch when it comes to them, those diamonds and
8:19
Speaker 1: ear rings, and how can you? How can you help
8:22
Speaker 1: a guy like me that really doesn't as smart as
8:25
Speaker 1: a whip. Now, when it comes to economics, comes to planning,
8:29
Speaker 1: comes to building careers, and saying marketing Campcaign. When it
8:33
Speaker 1: comes to what you're talking about, I'm like, ahhh baby, yeah,
8:41
Speaker 1: well um, and that's most people. That was me before
8:44
Speaker 1: I actually got into thank you. And it's it's one
8:53
Speaker 1: of those things, because you know, the diamonds industry is
8:57
Speaker 1: controlled by some really big powerful corporations. They don't want
9:03
Speaker 1: they don't want you to know the boodies, you know,
9:08
Speaker 1: they don't want you to know that the bad aspects
9:11
Speaker 1: of it. They only want you to know the diamonds
9:14
Speaker 1: are beautiful and they should spend a lot of money
9:16
Speaker 1: on them. They want you to think the diamonds are rare.
9:19
Speaker 1: They are not rare. Mind, diamonds, They're not rare. That's
9:22
Speaker 1: all a lie. And and I thought that as well.
9:26
Speaker 1: I I thought that as well. Um, the diamonds industries
9:30
Speaker 1: is basically made by uh phenomenal marketing strategy. But the
9:37
Speaker 1: reality is, diamonds are not rare. UH. Gold mining destroyed communities,
9:43
Speaker 1: uh in a way that you can't even begin to understand.
9:46
Speaker 1: And diamond mining destroyed many communities, and and and there's
9:51
Speaker 1: a massive, massive history of slavery that goes with it,
9:56
Speaker 1: and child labor and people just I don't know about
10:02
Speaker 1: it because of the marketing strategies and also because it's
10:05
Speaker 1: easier not knowing about it right. So when when I
10:10
Speaker 1: launched you a diviv Um, even though I already had
10:13
Speaker 1: I had lunch with storms. I was doing amazing with
10:16
Speaker 1: my first jewelr Religne, which was the one that that
10:19
Speaker 1: you know, I was a business partner with my ex husband.
10:22
Speaker 1: And then when I had to read them myself and
10:23
Speaker 1: create this new jewel Religne that did include diamonds and
10:27
Speaker 1: gold and all of that, I had to dig in deep.
10:30
Speaker 1: I had to educate myself to understand exactly what I
10:35
Speaker 1: was gonna do with my materials and where they were
10:38
Speaker 1: coming from and what kind of practices were being uh
10:43
Speaker 1: used on getting them here to my studio for me
10:47
Speaker 1: to be able to make my jewelry to my clients.
10:50
Speaker 1: And at that point when I dug in, I learned
10:55
Speaker 1: how boody and discussing this right and it's it's as
11:03
Speaker 1: like it's disgusting. So that's when I want I was like, Okay,
11:10
Speaker 1: if I'm going to do jewelry, I need to find
11:13
Speaker 1: a way to do it the right way. So for example,
11:17
Speaker 1: we have a history of you know, gold mining, destroying communities.
11:21
Speaker 1: And that's that's not just like it Africa, No, that's
11:25
Speaker 1: also here another state. We have like a massive gold
11:28
Speaker 1: mine uh in in in Utah that if you if
11:32
Speaker 1: you look it up, it's like communities around it have
11:36
Speaker 1: been devastated and people have been poisoned. It's it's incredible.
11:42
Speaker 1: Um so. I all of our jewelry is made with
11:44
Speaker 1: actual recycled gold um so. That is basically uh lowering
11:52
Speaker 1: the need of mining new gold um so that that
11:58
Speaker 1: was one way that we found to to help with
12:00
Speaker 1: that issue. Then with the with the mind's diamonds, and
12:04
Speaker 1: then you know today there's so much availability of a
12:08
Speaker 1: fine jewelry a line and you go into a lot
12:10
Speaker 1: of these stores are very affordable and they're gonna they
12:12
Speaker 1: always have ethical minds diamonds. And when they say say that,
12:17
Speaker 1: they basically say, um, they use diamonds to have they
12:21
Speaker 1: Kimberly process certification. But basically, when I started learning about
12:25
Speaker 1: the Kimberley process, what they do is that they will
12:29
Speaker 1: certify a batch of diamonds and then you really don't
12:33
Speaker 1: know where those diamonds are coming from. You don't know
12:35
Speaker 1: who minded, you don't know how they were minded. You
12:39
Speaker 1: don't know if he was a child, if he was
12:40
Speaker 1: an adult. So even though there's a certification that ethical,
12:45
Speaker 1: is it really ethical? It's if there's no way for
12:49
Speaker 1: you to know all. So that's when I was like, Okay,
12:52
Speaker 1: today the etc. Have said that you cannot call a
12:58
Speaker 1: diamond uh natural or unnatural anymore. It's either mind or
13:04
Speaker 1: live love grown, because they are the same. If it's
13:07
Speaker 1: a love grown diamonds, it's a it's a diamonds grown
13:10
Speaker 1: in a chamber in a in a in a high
13:12
Speaker 1: pressure chamber, exactly like the one created you know on earth.
13:18
Speaker 1: So so the thing is we have something that's back
13:22
Speaker 1: the same thing. Um, people still don't understand that. It's
13:25
Speaker 1: a challenge actually educating people to understand who outgrown diamonds
13:28
Speaker 1: are a real diamonds. So why are we using the
13:31
Speaker 1: diamonds that that that destroy communities, that cure kids, that
13:36
Speaker 1: use child glavery? While are we using those diamonds? Why
13:39
Speaker 1: are we using the diamonds that we don't know where
13:41
Speaker 1: they're coming from. So that's where I started working directly
13:44
Speaker 1: with the diamond UH makers. Now in a lot grown
13:49
Speaker 1: diamonds growers should be able to make our diamonds and
13:53
Speaker 1: with that, we're able to track the diamonds back to
13:57
Speaker 1: exactly it's the exact uh beginning. So when it was
14:02
Speaker 1: a little a little seed and it goes into a chamber,
14:05
Speaker 1: who is working on that chamber, what's the name of
14:08
Speaker 1: that person, how long it took. We know everything about
14:12
Speaker 1: that diamonds from from beginning to end. So that gave
14:16
Speaker 1: us a traceability uh the process that we really feel
14:22
Speaker 1: comfortable with the products, products that we're selling. But again
14:26
Speaker 1: I didn't know any of that until I started making
14:29
Speaker 1: it right, so most people don't, and that's that's one
14:32
Speaker 1: of the biggest challenges in the industry what we're coming,
14:36
Speaker 1: you know, when we're talking about sustainable time jewelry, because
14:40
Speaker 1: we need to advocate people. But it's come a long way.
14:42
Speaker 1: So I'm actually very confident that in the next few
14:46
Speaker 1: years we're gonna even go forth further and in that
14:50
Speaker 1: aspect of things. You know, the thing thing about it
14:52
Speaker 1: because a lot of people come in mind. So I
14:53
Speaker 1: rarely have jewelry people on my show because I did
14:58
Speaker 1: the backstory and that' on a very honest person, a
15:01
Speaker 1: very person who cares about the community, a person who
15:04
Speaker 1: makes impactful gestures about her brand and what she tries
15:09
Speaker 1: to do if success comes away. She shares in infl instance,
15:13
Speaker 1: October is Breast Cancer Awareness Month, and you can say
15:17
Speaker 1: off statewide on her website and ten percent of all
15:21
Speaker 1: October sales to the National Breast Cancer Foundation. That's what
15:26
Speaker 1: that's important to me to say to people because my
15:29
Speaker 1: part of my life since I was eighteen years old
15:31
Speaker 1: has always been giving back, has always been tied to uplifting.
15:34
Speaker 1: I don't know why I did it, Vivian, it was
15:36
Speaker 1: just part of my DNA, and I feel it's important
15:39
Speaker 1: that we understand that with success it has to be
15:42
Speaker 1: a shared experience to me, because everybody doesn't not get it,
15:45
Speaker 1: and everybody is not gonna be a millionaire our thousand.
15:48
Speaker 1: There are a lot of people out there just going
15:50
Speaker 1: struggle all their lives, and so the ones we have
15:52
Speaker 1: figured it out that I figured you're one of those
15:55
Speaker 1: people who has figured it out. And I'm not saying
15:57
Speaker 1: you Bill Gates, but you figured it out. An have
16:00
Speaker 1: to be able to share and be responsible in your
16:02
Speaker 1: goals of sharing and being a philanthroper when it comes
16:06
Speaker 1: up fromanthropists, when it comes to being able to share,
16:10
Speaker 1: your will talk about the importance of October breast cancer
16:13
Speaker 1: to your brain into you well, Uh, for me, I
16:18
Speaker 1: have a very personal uh relationship with with breast cancer
16:25
Speaker 1: because I've had in my life several people that uh
16:30
Speaker 1: had to struggle with with breast cancer. And to me,
16:34
Speaker 1: as as you just mentioned, I mean, there's no point
16:38
Speaker 1: of chasing success in life if when you find it,
16:44
Speaker 1: you're not going to share with other thingles that needed uh.
16:48
Speaker 1: And and for me, like since I started my my
16:51
Speaker 1: jewelry line, you know before it was the Stormcline Dewelry
16:54
Speaker 1: A knowledge what you know. The first month for Stormsine Jewelry,
16:58
Speaker 1: we actually donated I like thirty tho dollars to make
17:02
Speaker 1: a wish uh and to help you know, kids they
17:05
Speaker 1: need out there, like and we do it all the time. UM.
17:08
Speaker 1: So I have specific, very specific foundations are very close
17:14
Speaker 1: to my heart. One of them is make a wish
17:17
Speaker 1: uh And every time we do a donation, we get
17:20
Speaker 1: a little clique called the Story of the kids that
17:22
Speaker 1: we're able to give that wish and it's just it
17:25
Speaker 1: just fills my heart, uh that we were able to
17:29
Speaker 1: help with with that. Um. The second one is send
17:34
Speaker 1: you and what they do for kids with cancer and
17:38
Speaker 1: critical conditions. There's like I don't even have words to explain, um,
17:43
Speaker 1: how grateful I am for what they do. And the
17:47
Speaker 1: third one is when it comes to breast cancer. And
17:49
Speaker 1: we do support several breast cancer foundations. This one is
17:52
Speaker 1: the one that we we we picked for this year,
17:56
Speaker 1: but we try doing, you know, as much as we can. Um.
18:00
Speaker 1: And yeah, I think that it's important that in October,
18:03
Speaker 1: you know, smaller and bigger brands come together and bring
18:07
Speaker 1: awareness to this issue. And it's able to to to
18:11
Speaker 1: to raise enough money to help with their research. So
18:14
Speaker 1: maybe possibly one day we can get ahead of it,
18:19
Speaker 1: you know, and find the cure and and and help.
18:22
Speaker 1: Uh these women that have to go through it, and
18:25
Speaker 1: sometimes they're able to beat it, sometimes they're not. And
18:28
Speaker 1: this woman our mothers, their sisters, they are you know,
18:32
Speaker 1: their daughters and and it could be me, so mom
18:37
Speaker 1: and I and my sister. She was a person who
18:40
Speaker 1: was a victim of breast cancer and a good friend
18:42
Speaker 1: of mine recently was a victim of it. And you know,
18:45
Speaker 1: I'm not just saying. I know, I'm a big fan
18:48
Speaker 1: of Vivian, it's just stuff I'm talking about because of
18:50
Speaker 1: the fact that it's the fact that you care, the
18:52
Speaker 1: fact that you think about other than buying a car
18:55
Speaker 1: or house. That's not at the priority list of your
18:58
Speaker 1: everyday thought process. It's about running your business, being a
19:01
Speaker 1: powerful mother, and being also being able to share your
19:05
Speaker 1: success by offering opportunities for other people to have a
19:08
Speaker 1: good life. And that's what this conversation is about. And
19:11
Speaker 1: you know you've been you know, your your your story
19:14
Speaker 1: has been sharing in Vanity Fair and for Forbes, Town
19:18
Speaker 1: and Country, your whole life, you know, and it's in
19:20
Speaker 1: You're the best sustainable jewelry brand you can buy today.
19:24
Speaker 1: When they say that about your company, I know it's
19:27
Speaker 1: a big smile come across your face, but it also
19:30
Speaker 1: has to be I told you, I told you. Yeah.
19:35
Speaker 1: It's like I got good bumps right now because I mean,
19:38
Speaker 1: I truly believe that, you know, life is at working
19:42
Speaker 1: in progress. I think that we never we never stopped
19:46
Speaker 1: growing right And uh, you know a year ago today,
19:50
Speaker 1: when we were launching these brands, Rushan like it was
19:54
Speaker 1: a disaster. We did not sell a dime for six months.
19:59
Speaker 1: I we were like, literally I put a million dollars
20:02
Speaker 1: of my money every time that we had I put
20:05
Speaker 1: a million dollars into this brand, and then in six
20:08
Speaker 1: months we had no sales. We did we had a
20:11
Speaker 1: massive team, we had a phenomenal team, and nothing was happening.
20:14
Speaker 1: Into one day that I said, you know what, I'm
20:17
Speaker 1: just gonna do something else because now I you know,
20:20
Speaker 1: I have a million dollars year, had five hundred thousand
20:22
Speaker 1: dollars of that, and and I mean, I'm a serial entrepreneur,
20:25
Speaker 1: so I've been there several times. I know what I
20:28
Speaker 1: have to do to get out of the whole. But
20:29
Speaker 1: you know, you still you still, you still shake when
20:33
Speaker 1: you get there. And and then that's when I opened
20:36
Speaker 1: my my other company. I own my financial company as well,
20:39
Speaker 1: ide a financial Group. And then my other other company
20:42
Speaker 1: took off like a rocket. And that's when I decided
20:45
Speaker 1: that I was gonna close you other Vivien, even though
20:48
Speaker 1: it is my second child for me, it was very
20:51
Speaker 1: hard because I was like, Okay, this is not working.
20:53
Speaker 1: I'm gonna close them, gonna put a fifty percent off discounts,
20:56
Speaker 1: I'll sell everything out, and then I'm going to concentrate
20:59
Speaker 1: on this company of here because it's doing really well.
21:02
Speaker 1: And then when the company took off and now to
21:06
Speaker 1: see how amazing it's doing when we really really really
21:10
Speaker 1: hit rock bottom and we thought there was no getting
21:13
Speaker 1: back from that. It's truly it gives me good bumps
21:18
Speaker 1: to think that. Um, you know, it's all about your mindset,
21:23
Speaker 1: it's all about how hard you work, it's all about
21:25
Speaker 1: your believing in yourself. And now when I get these
21:29
Speaker 1: unbelievable uh you know, brands and media and editors writing
21:35
Speaker 1: things like we're the best sustainable brand you can buy today,
21:39
Speaker 1: I have no words to explain how grateful I am
21:42
Speaker 1: because you started correct. We we we did a soft
21:49
Speaker 1: lunch in October, um. The actual lunch was in December. UM,
21:55
Speaker 1: and in it was actually around April. There were are like, okay,
22:01
Speaker 1: we're closing in and that's and that's when we exploded.
22:06
Speaker 1: So that's exploded now because whenever I whenever I invite
22:10
Speaker 1: people on the show, I would like to go to
22:12
Speaker 1: their websites, because the website tell a story about their
22:15
Speaker 1: brands and how they market, and there the story they're
22:18
Speaker 1: trying to tell about their success. The reason I brought
22:20
Speaker 1: up the fact that she says soft launch in October,
22:23
Speaker 1: December kind of rolled out April frustration set in, uh,
22:28
Speaker 1: this time to go to another direction. Now we're talking
22:30
Speaker 1: and celebrating them and and donating the charities right now.
22:35
Speaker 1: On her website, she has real reviews from real customers.
22:39
Speaker 1: Right she said April, it really kind of took off.
22:42
Speaker 1: She has five hundred and three reviews. Look, did y'all
22:47
Speaker 1: hear me? Did y'all did y'all hear me? But I
22:49
Speaker 1: just said five hundred and three. This says she's not
22:52
Speaker 1: selling toilet paper, She's not selling the ham burgers, she's
22:56
Speaker 1: not chilling Chick fil a wings. She is luxury jew
23:02
Speaker 1: line necklaces, rings. You know, five hundred and three reviews.
23:07
Speaker 1: And the reason I love it is the fact that
23:10
Speaker 1: you know, like one of them just three hours ago,
23:12
Speaker 1: one was two days ago, one was five days ago.
23:14
Speaker 1: So it means that she is bold enough to tell
23:18
Speaker 1: you when they're coming in. That's our confidence, and she
23:21
Speaker 1: isn't our brand to let you know. I have no
23:23
Speaker 1: reason to lae about what I do. I have people
23:27
Speaker 1: who believe in my brain. They posted by my brain.
23:29
Speaker 1: They tell them they are positive customers. That is really See,
23:33
Speaker 1: there's an openness about you viving it. I just love
23:36
Speaker 1: Where did that come from? Well? I really truly believe
23:42
Speaker 1: that we need to be a transparent in everything in life,
23:46
Speaker 1: right and I and I and I think that word
23:48
Speaker 1: of mouth is still the best market marketing you can have,
23:53
Speaker 1: so for me and I mean, just so you have
23:55
Speaker 1: an idea that the percentage of people that actually write
24:00
Speaker 1: reviews after they receive the product is really only about
24:05
Speaker 1: five percent. The majority of the people that buy our
24:09
Speaker 1: jewelry don't write reviews. Right now, we're selling anywhere from
24:13
Speaker 1: five to seven hundred pieces a month, and the majority
24:17
Speaker 1: of those items, people are awaiting four to six weeks,
24:21
Speaker 1: six to eight weeks to receive them because we can't
24:23
Speaker 1: make them fast enough. Because it's so I know that
24:28
Speaker 1: I'm just letting you know, and people need to understand
24:31
Speaker 1: what I'm saying. In April, she was frustrated. So we're
24:35
Speaker 1: talking really May, June, July, August, September, five hundred and
24:41
Speaker 1: three reviews. That's roughly a hundred and three people of
24:45
Speaker 1: a hundred people a month screaming that they love this woman,
24:48
Speaker 1: love her jewelry, love what she's doing, love her brand.
24:53
Speaker 1: That's an incredible number. I know you're selling seven hundred
24:57
Speaker 1: pieces of a a month, but for a hundred people a
24:59
Speaker 1: month to I'm back one of them just three hours ago,
25:03
Speaker 1: three hours ago. You know what I'm saying, talking about
25:05
Speaker 1: how they love this. That is important and I just
25:08
Speaker 1: wanted to say that because publicly people don't do this.
25:11
Speaker 1: People don't people don't expose themselves on that. You could
25:13
Speaker 1: just go, you know, yelp. I'm talking like things like, yeah,
25:16
Speaker 1: this is the same thing here. You have people go
25:17
Speaker 1: to the restaurant, they don't like it, they tell you
25:19
Speaker 1: they don't like it, they tell you they love it.
25:20
Speaker 1: Five three in less than five months. That's all I'm
25:24
Speaker 1: just saying. I'm just complimenting you. It's all. I'm a fan.
25:27
Speaker 1: I'm a fan. I'm a fan. To make conversation, so
25:30
Speaker 1: you have to say I'm a fan, I'm a fan. Yeah.
25:35
Speaker 1: I love it because it's transparent because people actually get
25:38
Speaker 1: to write what they feel and then other people and
25:40
Speaker 1: then it's awesome when people actually post videos and pictures
25:44
Speaker 1: as well other people see how they look on on
25:50
Speaker 1: their hands and they're not on everything. So yeah, I
25:53
Speaker 1: think it's very important that there is that transparency factor
25:58
Speaker 1: in there so people understand and how the item and
26:01
Speaker 1: the jewelry is in real life. So so now we're
26:05
Speaker 1: now we were all we have a level plan field
26:08
Speaker 1: with this online business. We e commerce type business. What's
26:11
Speaker 1: the future of your brand? The future is UM. It's amazing.
26:17
Speaker 1: We are working on a few different things right now.
26:21
Speaker 1: M I actually just got engaged in Desta, so I'm
26:25
Speaker 1: very excited. And uh we were launching an engagement ring
26:29
Speaker 1: collection on which I I'm in the very first one
26:34
Speaker 1: of them UM, which was made by by my brand
26:37
Speaker 1: and dying there. Uh So we're launching Increadible engagement ring
26:42
Speaker 1: collection coming January. Then we're launching another collection of every
26:48
Speaker 1: jewelry pieces that are a bolder, heavier as well as
26:53
Speaker 1: well as a collection with assassires and movies and and
26:57
Speaker 1: and we're creating these in perfect but women and suppliers
27:05
Speaker 1: that we want to empower and we want to work
27:08
Speaker 1: with as well as black owned business because it's it's
27:11
Speaker 1: a very big passion of mine to work with women
27:15
Speaker 1: and and minorities. I'm a minority, I'm Alaxina. I'm a woman,
27:19
Speaker 1: and I work very hard and I'm getting where I
27:21
Speaker 1: want to. So I want to empower as much as
27:23
Speaker 1: I can. Amazing people around me that are doing the same. Um, so,
27:29
Speaker 1: so yeah, we have some new collections coming up. We
27:31
Speaker 1: are working on on on working with some big, big
27:36
Speaker 1: publications that are gonna be writing and talking about us
27:39
Speaker 1: as well, and possibly some collaborations with some unbelievable people
27:44
Speaker 1: that I can't really talk about just yet. But yeah,
27:47
Speaker 1: the future Rights were very excited. Uh. We think two
27:51
Speaker 1: thousand twenty one is going to be an incredible year.
27:55
Speaker 1: And right now we're getting ready for to four for holidays,
27:59
Speaker 1: Christmas and um and I have a feeling that this
28:02
Speaker 1: Christmas gone very different than the one last year. Awesome, awesome,
28:07
Speaker 1: Hey Vivian, Uh, I'm uh, you know, I'm just a marketer.
28:11
Speaker 1: I don't I want to post your story on my
28:14
Speaker 1: social media. I want to post your story, uh in
28:17
Speaker 1: my newsletter that goes out twice a month. And uh,
28:21
Speaker 1: I'm not gonna stand but a big den in your
28:24
Speaker 1: your self. But I think it's all about branding. It's
28:26
Speaker 1: all about people letting people know about your story. And
28:28
Speaker 1: if you don't mind money making conversation, tell your story
28:31
Speaker 1: to my my my fan base, because I welcome your personality,
28:35
Speaker 1: welcome who you are, and I want to continue to
28:37
Speaker 1: be a fan, a fan because of the fact that
28:40
Speaker 1: you're doing more than just luxury jewy lines. You're recycling.
28:45
Speaker 1: You're concerned about the health, about young people, about the
28:49
Speaker 1: future of our environment, and that needs to be re excited.
28:53
Speaker 1: And also, community involvement is about empowering women, is about
28:57
Speaker 1: empowering people who are less, who don't have voices, and
29:01
Speaker 1: more importantly, serving part of your success to people who
29:06
Speaker 1: need it financially. Applause. I love it, Thank you, thank
29:10
Speaker 1: you you. I would love that. And yes, I think
29:14
Speaker 1: that if we all put our heads together and work
29:17
Speaker 1: together to make the world a better place, we can
29:21
Speaker 1: do it. You know, one person at a time, one
29:24
Speaker 1: hands together, you know, two hands together at a time,
29:27
Speaker 1: and we can really uh make a difference. But we
29:31
Speaker 1: have to go ahead and do it right. We will
29:34
Speaker 1: be we will be there. I'm a friend. Uh please
29:37
Speaker 1: give me some banners. My newsletter goes on Wednesday. Get
29:40
Speaker 1: some banners to me and uh so I can put
29:42
Speaker 1: it in there and uh put them on social media.
29:45
Speaker 1: Thank you for taking the time. I know it's a
29:47
Speaker 1: I know you're gonna do some great times these these
29:49
Speaker 1: days here, and I want to thank you for blessing
29:52
Speaker 1: me with this interview and I'm a fan Vivian. I'm
29:55
Speaker 1: a fan girl. I'm a faid. Thank you so much
29:59
Speaker 1: for having me and Rush at any time. You know
30:03
Speaker 1: I'm here. I'm here for you. Thank you for having
30:05
Speaker 1: me on your show. And I'm blast to being able
30:09
Speaker 1: to be here with you today. We talked to and Okay.
30:11
Speaker 1: More importantly, my promoting promotion will starts on Wednesday for
30:16
Speaker 1: Vivian okay, I luxury bye bye, thank you, Okay bye.
30:22
Speaker 1: If you hear more money Making Conversation interviews, please go
30:25
Speaker 1: to money Making Conversation dot com. I'm Roshan McDonald. I'll
30:28
Speaker 1: be your host. Thank you,