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Michigan Business Beat | Meghan Ziehmer, Lansing Sports Commission, Tourism
Chris Holman welcomes Meghan Ziehmer, Executive Director, Lansing Sports Commission, Lansing, MI. The Lansing Sports Commission, a division of Choose Lansing, serves as the region's sports tourism organization by soliciting, creating, and fully operating sporting events — distinguishing itself from typical destination marketing organizations by being hands-on with event logistics. Summer 2024 was exceptionally active, highlighted by MHSAA finals in baseball, softball, and soccer, a USA play national championship that drew roughly 2,000 participants and 8,000 spectators, and numerous other…
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