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Latest / A Phil Svitek Podcast - A Series From Your 360 Creative Coach

Originality Takes Endurance — AI Tempts Us to Skip It

AI doesn’t threaten creativity because it imitates. It threatens creativity because it lets us skip the hard part. There’s a concept called the Helsinki Bus Station Theory: early in a creative life, everyone’s work looks the same. That’s not failure—it’s the necessary beginning. Originality isn’t a leap. It’s endurance.What worries me about AI is that it short-circuits that phase. When we offload first drafts, concepts, or style exploration to AI, we step off the bus before our path has time to diverge. The work looks polished—but it isn’t ours. This episode isn’t anti-AI. It’s a warning…

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