SPOS #105 - Customer Service Is The New Marketing

Thinking With Mitch Joel · May 25, 2008 · 1m

Welcome to episode #105 of Six Pixels Of Separation - The Twist Image Podcast. This episode is a real treat. Through the many online social networks (including Facebook, Twitter, LinkedIn and more), I have been connected to Richard Binhammer (who is better known as Richard@Dell). Richard is one of the main players in the many social media outreach programs that Dell is a part of. In this very candid conversation, we discuss how and why Dell made the corporate decision to enter this fray, what they've learned, what they're measuring and if there has been any form of ROI. I think Richard's…