EP 398: The ins and outs of data analytics for agency leaders with Jim Sterne

Build a Better Agency Podcast · May 22, 2023 · 1m

Marketing today is not absolute. It's experimental, iterative, and ever-changing. And with that comes many challenges that we have to overcome and adapt to as agency leaders. One of those challenges is offering data analytics services to our clients. Many of us got into the industry, hoping to avoid doing math. And yet, here we are again, going over another way tech and mathematics are imperative in our industry. While it might be exhausting or frustrating, a subject matter expert is joining us to help make it a little less confusing for everyone. This week, I'm interviewing Jim Sterne, a…