Transcript

Direct From Hollywood with Ryan Seacrest: Why Gen Alpha Might Save the Movie Business · Direct From Hollywood with Ryan Seacrest

0:00
Speaker 1: Direct from Hollywood with Ryan Seacrest.
0:03
Speaker 2: There's been some fear in the movie industry that theaters
0:05
Speaker 2: will eventually and almost inevitably become extinct when the current
0:08
Speaker 2: generation of kids grows up, since they were raised in
0:10
Speaker 2: the era of the home theater and on demand experience,
0:13
Speaker 2: but new data suggests that might be exactly why movie
0:16
Speaker 2: theaters will last. A poll by NNGR conducted on Gen
0:19
Speaker 2: Alpha kids that were born after twenty thirteen, revealed they
0:22
Speaker 2: actually love going to the movies because it feels like
0:24
Speaker 2: a novel experience. Leaving home for a movie feels special,
0:28
Speaker 2: as does the in real life experience. Fifty five percent
0:30
Speaker 2: of Jen Alpha prefer to go with big friend groups
0:32
Speaker 2: compared to thirty one percent of millennials, and they love
0:35
Speaker 2: going to the movies on opening weekend with a big
0:37
Speaker 2: crowd getting together with people. In short, because kids are
0:40
Speaker 2: falling in love with movie theaters again for the same
0:42
Speaker 2: reason past generations have.
0:44
Speaker 1: That's direct from Hollywood.